PRIYA BOOB priya.13feb1991@gmail.

com +91 9975145681

EDUCATION
Indian School of Business (PGP, Finance and Marketing) Hyderabad (Apr 2016 – Apr 2017)
• INR 5 Lakh Scholarship recipient (top 3% students) for outstanding academic and overall performance
• Awarded USD 12,500 Citibank Leadership Scholarship Award (top 5/900+ students) based on merit & other achievements.
Shri G.S. Institute of Technology & Science (Gold-Medalist, B.E, Bio-Medical Engineering, 8.5/10) Indore (Jun 2008 - Jun2012)
• Dean’s Gold Medal recipient for securing 1st rank in Engineering (1/600).

WORK EXPERIENCE 11 Years (Sep 2012 – Present)

11 years of experience in driving growth through strategic thinking and innovative program management leading global teams with
exposure of working in India, US, and Europe offices
Mastercard Advisors, Engagement Manager Athens, Greece & Gurgaon (Nov 2020 – Present)
Program Management / Growth
• Developed India growth strategy for 5X revenues by 2030, Conducted consumer studies, identified key areas to increase penetration
• Spearheaded the 3rd party cost optimization initiative for the CEO’s P&L for global teams in Consulting, Product, Marketing
• Successfully Designed & launched new credit card products for global banks for Gen Z, High Net-worth, Mass segments
• Innovatively created subscription bundles as Customer Value Proposition, leading to a ~15% increase in transactions and improved
customer engagement, resulting in a 2X acquisition rate.
• Conducted performance benchmarking with competitors and proposed growth recommendations
• Spearheaded the revamp of Earn Strategy, Loyalty Rewards Program, and Benefits, resulting in a 12% increase in customer acquisition
• Pioneered the design of Cryptocurrency-linked credit card, Digital First, and Buy Now Pay Later Strategy for fintech players
• Developed Product Launch Roadmap, identified key customer segments, & crafted a Go-To-Market Strategy for Agoda’s Cobrand
Go to Market / Business Development / Partnerships
• Created Go-To-Market Strategy for 35 airlines, hotels, and OTAs globally to implement travel recovery solutions post COVID
• Generated ~3 M$ from proposals by providing travel recovery insights and analyzing spend data, trends, and consumer behavior
• Managed & improved the co-brand partnership between Accor and CIMB, leading to a ~40% increase in incoming leads
• Identified revenue opportunity for a reporting product in APAC with 10 countries and $400K uplift potential
• Designed and monitored campaigns for banks, merchants to increase acquisition, take up rates, and drive spends
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Monitor Deloitte, Consultant New York, Philadelphia, Chicago, Baltimore, & Bangalore (May 2017 – Sep 2020)
Product and Roadmap Development
• Defined product vision, value proposition, roadmap for a value calculator product, reducing cloud readiness assessment time by 50%.
• Designed a rationalization tool to reduce system complexity, optimize costs, and assess feasibility for moving apps to SaaS/Cloud
• Conducted consumer surveys to gather feedback for continuous product improvement and enhancements
• Devised a pricing strategy for smart parking achieving 100% utilization of parking slots allowing consumers to pay-as-you-go
• Designed use cases to identify and quantify value drivers and monetization options for Freight & Logistics and Micro Mobility
Go-To-Market for a leading Payments Network product
• Identified total addressable market with $3B revenue potential, & crafted GTM for digital banking product across 12 countries
• Developed a business model to project product revenues, capture adoption rates, and increase transaction volume by 2X
Cost Optimization for clients in BFSI, Energy, & Waste Management Industries
• Identified cost saving opportunities by analyzing technology, operations, labor & performing benchmarking analysis, saving $100+ M
• Created Rationalization model for applications and infrastructure to reduce 15% of 1000+ apps, resulting in cost saving of $10M pa
Process Automation and Revamping User Experience (CX/CS)
• Assessed client’s current state, pain points and developed a future state roadmap to improve customer satisfaction by 30%
• Defined KPIs to measure CX & CS; Standardized processes for self-service and automation improving MTTR by 20%
• Reinvented the customer journey & designed processes to increase sales through virtualization for a MedTech due to COVID impact
• Conducted feasibility analysis to identify 45 robotics process automation opportunities reduced 425 FTE (20% baseline/$18 M savings)
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Infosys Consulting, Business Technology Analyst Pune, Jaipur, Mysore (Sep 2012 – Mar 2016)
Process Improvement Client Relationship Management for Financial Services Clients
• Created and pitched over 10 business enhancements & obtained buy-in from existing global clients with 50% conversion rate
• Ensured $40K savings annually & reduced process time by 60% via eliminating process bottlenecks and creating reusable artifacts
• Managed a team of 5, analyzed customer requirements, project feasibility and Implemented Oracle upgrade for the client & assessed
risk impact on 600+ complex application components for ~$1M revenue
AWARDS, INITIATIVES & ACHIEVEMENTS
• Yoga - Gold Medalist and National level Player: Achieved 10+ awards/recognitions in 35+competitions over 16 years
• Published white paper on Cross border payments, its pain points and use cases & its need to smoothly implement
• Received Shout-Outs, Applause Awards for delivering exceptional performance & being a team player at Mastercard & Deloitte
• Handpicked by Infosys ex-CEO, Mr. Vishal Sikka for top10 innovative ideas (out of 40K+) as part of ‘Sustainability & Green Campaign’
• Winner (1/20+teams) of Google-BTC Challenge; Designed use cases for new feature development to increase Google Maps usage