To,

Mr. SanjayText
A-PDF Suri,Replace DEMO: Purchase from www.A-PDF.com to remove the watermark
CTO, Nykaa
Sub: Application for the position of Senior Product Manager

Dear Sir,

I am very excited about the job posting by Nykaa. The journey Nykaa founder, Falguni Nayak has taken to make her vision
come true has been fascinating. Apart from creating a platform which sells cosmetic brand from Nivea to Bobbi Brown, Nykaa
has engaged its customers by leveraging technology in every step of the way. I have always been excited by technology and its
scope to solve everyday problems. Therefore, I believe Nykaa’s Product Manager role is the perfect opportunity to work with
the latest technology while personally effecting thousands of people.

I have approximately 3 years of work experience as a software engineer in Samsung R&D Institute, Bangalore. I was part of the
Android team at Samsung and worked on the Android application that connects Samsung smart-watch and fitness bands to the
user’s phone. I was independently handling modules like 'about gear', and 'gearfit installer' while working with teams across
design, UX and testing to develop and launch these modules across 20 million devices.

On the technical front, I worked on an IOT project for which I used machine learning to develop the client side code for a smart
home project. I regularly participated in all the ideation contests and reached the final 10 in the augmented reality contest amongst
2000 employees. I believe my understanding of the end users has enabled me to continuously strive to brainstorm new ideas and
submit patent applications targeting problem areas for users.

Nykaa’s journey into the cosmetic e-commerce space excites me. The ability to draw luxury brands to a platform that also hosts
other brands like Ponds while at the same time drawing on the Sephora concept to leverage youtube and fashion bloggers to
poularise Nykaa’s products and educate the Indian population about make-up clearly shows how Nykaa is ready to differentiate
itself in the Indian market by tackling the specific and diverse needs of the Indian customers. Nykaa’s initiative to open luxury
stores and stick to the inventory model with only Indian funding, show its determination to set itself apart in an otherwise crowded
e-commerce space.

Having worked on several apps at Samsung, I have understood what constitutes a great product and what goes into making of
those products. While my contribution so far has been limited to technological inputs, there is so much more to a product, from
its inception, to each feature addition and its transformation over time: and this is what excites me. Identifying white spaces in the
market, product feature formulation, product development and product marketing are all equally, if not more important. My deep
understanding of products, my profound experience in technology, and my ability to empathize with the consumer, make me a
good fit for the role of Senior Product Manager at Nykaa.

Thank you for your consideration and I look forward to hearing from you.

Regards,
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EDUCATION
Indian School of Business (ISB) April ’17 – April ’18
Post-Graduate Program in Management (Intended majors: Information Management and Strategy)
 3rd position in Treebo, a budget hotel chain’s PM challenge; designed a virtual assistant for service automation from check-in to check-out
 National Finalist (top 12 amongst 200+ teams) in PWC-DIAC D’Construct, consulting case competition
- Devised strategy to increase top line of real estate company by $15 million by using data analytics and statistical tools on rent figures
 Alumni Engagement Coordinator for ISB’s Annual Alumni Reunion; responsible for event planning and promotional activities
 Co-founded a special interest group, Wildlife Enthusiasts and Wildlife Awareness (WAWE) with over 70 members

Manipal Institute of Technology Manipal, July ’10 – April ‘14

Bachelor of Engineering, Computer Science Engineering
 Ranked amongst top 10% in CSE branch (top 20 in a batch of 240 students) on graduation with a CGPA of 9.02/10
 Awarded 10/10 for final year project in the Internet of Things domain completed at Samsung R&D Institute
- Used machine learning to design a platform that enabled connected machines to interpret collected sensor data and perform actions
 Led teams consisting of approximately 30 members in MIT’s cultural and technical fests attended by over 2000 students

WORK EXPERIENCE
Samsung R&D Institute | Senior Software Engineer Bangalore, July ‘14 – March ‘17
Member, Wearables Team; developing 2 android applications, the Samsung Gear Manager and Gear Fit Manager that connect Samsung’s
smartwatches and fitness bands to the user’s smartphone.

Key Achievements and Initiatives

 Received ‘Spot Award’ (1 amongst 20 team members) for project - ‘Watch face sharing’ presented in Technical Fest in Samsung
 Achieved ‘Advanced’ level certification (first 2 within 20-member team) in Samsung’s internal software competency test
 Chosen as part of a three-member team to integrate Bixby, Samsung’s virtual assistant in Samsung’s latest flagship phone, S8
 Member of Advanced Research Team in Samsung during 6-months internship program; project in Home Automation domain
- Created client side interface for smart home demo project. Understood user behavior and context to pro-actively perform actions
Product Management and Application Development
 Conceptualized and developed a gaming application called ‘Sketchonary’ with over 2000 downloads in a new operating system, Tizen
Design Improvements
 Led development of 2 modules in Gear Manager by collaborating with 3 cross-functional teams - design, UX and testing
 Propelled application rating from 2.9 to 4.2 on 5 by implementing features like cloud based notification and quick connection setup
 Prioritized issues and resolved 20+ critical bugs in critical timeline to ensure bi-monthly release of updates across 500,000 devices
 Reduced testing for quality assurance team by 30%. Reviewed 250 code changes by peers for functional sanity of modules
Customer Experience
 Strategized to improve event notification feature after basic research on latent needs of customer; implemented 2 additional user options
 Single handedly integrated 3 key health features including re-sync on auto-connection in coordination with the Samsung Health team
 Designed 2 key features, smart card editing and watch face modification, increasing personalized user experience in 20+ million devices
Research Activities
 Co-authored research paper titled "Individualized Fitness Modeling and Perceived Exertion prediction via wearable"
- Used machine learning tools to create user profile based on past data and to recommend customized fitness activities for each user
 Amongst top 20 of 500 submissions in the Augmented Reality domain competition held over 3 rounds for 3000 employees
- The idea ‘AR for the deaf-dumb community’ leveraged AR to enhance the communication experience for this community with others
 Submitted patent regarding a unique method of interaction with the wearable device using pressure sensitive grip (Under Review)
Leadership and Team Building
 Culture evangelist selected by top management amongst 240 members to drive the culture amongst employees in collaboration with HR
 Pushed for the use of Kanban (Agile) framework. Adoption led to increased transparency and improved collaboration within team
 Trained 3 new engineers joining the team on project architecture and various application modules for easy on-boarding to the project

EXTRA-CURRICULAR ACTIVITIES
 Dance
- Graduated in Bharatanatyam by completing Arangetram (solo stage performance) in 2008 after 10 years of classical training
- Hip-hop dancer in the college dance group, Showstoppers. Won intra-university competitions like Brandscan in the fusion category
 Volunteer Experience
- Volunteered for Swechha and Kalasthali for over 3 months focussing on education of under-privileged orphans
- Organizer for university level fundraisers -Tarang and Sparsh. Responsible for event planning
- Designed and organised 4 interactive educational workshops attended by 150 underprivileged students as part of Bandhan
 Sports
- Awarded Best player of the Tournament in Women’s Sports League, winning accolades in table tennis, basketball and water-polo