PRACHITA PUJARI

prachita.pujari@gmail.com
9716299219

Academic Information

Year Degree Institution Board Specialization CGPA/%

2011 MBA FMS, Delhi Delhi University Gen. Management 68.3%
2007 B.Tech DA-IICT, Gujarat DA-IICT ICT 73.6%
2003 HSC Maharaja Agrasen Vidyalaya, Ahmedabad CBSE Science 85.2%
2001 SSC Rachana High School, Ahmedabad CBSE - All Subjects 93.4% (Rank 2)

Work Experience – Aircel Limited May 2011 - Present

 Brand Marketing: Feb’13-Present
Functional
 Product Marketing: June’12 – Jan’13
Experience
 Management Trainee (Cross Functional Experience): May’11 – May’12
Brand Manager: Marketing : : 2G/3G/4G Data & Value Added Services
Role: Part of core team involved in the overall development of Brand Strategy and Marketing Communication.
Key Responsibilities:
 Creation & Execution Communication Plan: Developing and executing all planned initiatives for assigned
services based on key consumer insights
 Tracking & Analyzing Competition: Monitoring competitor marketing activities and undertaking timely
interventions
 Development of National & Regional TVCs: Conceptualizing, developing and airing TVCs for national
and regional channels. Recent campaigns include Surya TVC on 150 for TN and National Film on Aircel 3G
 ATL Planning & Execution: Conceptualizing and developing Radio, Print, Outdoors creative with the
creative agency and executing these across mediums
 BTL Planning & Activation: End to end responsibility for product marketing collaterals like in-shop
elements, GTM elements, aesthetically and in consistency with brand guidelines
 Digital Campaigns & Engagement: Led multiple digital platform campaigns including a Youtube
commercial on “Extra” which got more than 1.5mn views
 Liaising with Brand Ambassadors: Liaising and relationship management with key Aircel brand
ambassadors like M.S. Dhoni and Surya
 Interfacing with creative agency, McCann Ericsson: Preparing creative briefs from product briefs and
coordinating with agency for developing of creative deliverables within timelines
 Liaising & Coordinating: Implementing marketing plans by coordinating with cross functional teams
 Market Insights & Research: Garnering customer insights on an ongoing basis to sharpen brand
communication
 Conceptualization of Visual Identity: Custodian for POS and Outdoor templates and signage for brand
Aircel
Product Manager: Marketing : : Customer Lifecycle Management, Prepaid Voice
Key Responsibilities: Responsible for INR 3,897 Mn business catering to 3.28 Mn subscribers in West Bengal
 Prepaid Revenues: Responsible for generating prepaid gross revenue for Kolkata and West Bengal by
designing and evaluating prepaid products for the circles.
 Product Portfolio Management: Evaluated the financials of product proposals (sensitivity analysis), and
launched products to impact revenues and retention parameters.
 Segmentation: Segmented the base and successfully launched specific offers designed to suit the segment
needs in order to retain customers and enhance usage. Improvement in retention by 1.04 Mn subscribers

Management Trainee: Sales:: Driving Voice and VAS targets at Modern Trade outlets, NCR
Responsibilities: Part of the sales force in the Modern Trade team driving sales for voice and VAS products, as well
as, engaging with key accounts
 Engaging with new accounts like Croma, Next for the sale of iPhones from the stores
 Responsible for driving Music Month in Modern Trade as well as Aircel stores across NCR
Outcomes:
 Target Achievement: 103%
 Successfully met targets for sale of “Music Connect” in modern trade stores for the Music Month
 Successfully engaged with new Modern Trade outlets like Dewar Electronics for business with Aircel
Summer Internship - MBA

Company COCA COLA INDIA [April 2010 – June 2010]

Project Title Blueprinting for Common Wealth Games to communicate sustainability on Coke Platform
 Developed strategy for integrating Coca-Cola‟s global sustainability initiatives that come under
Live Positively Campaign in the Common Wealth Games & on-going KO business
 Developed plans to engage with Coca-Cola‟s key customers like McDonalds, Subway for
Key
partnerships in the initiatives
Deliverables
 Developed a visual identity system through designs and messaging for consumer activation in
key locations

Work Experience (Pre MBA) 20 months

Infosys Technologies Ltd Client: British Telecom (BT) [Aug ‟07 – Apr ‟09]
 Client Interaction and Engagement to gather business requirements to translate into technical
Key
& design specifications and its implementation into code
Responsibilities
 Team representative in offshore integration testing conducted by BT in Tech M., Pune
 Received appreciation from client & senior management for delivering „bug-free‟ design & code
Key
 Selected as a part of exclusive discussion circle with client to identify & discuss design issues
Achievements
 Mentored and inducted a team of four on development of code and testing activities

Key Co-curricular & Extracurricular Achievements

International  Publication: „Muslims in Contemporary India‟ in the International Journal of Humanities, USA
Publications  Paper Presentation: „Genocide Cases, Causes, Cures‟, University of Southern Mississippi, USA
National  L’Oreal Brandstorm 2010 – North India Finalist on brand launch of Diesel in India
Achievements  1st Runners Up, India Round, VCIC at ISB Hyd by Sequoia Capital & SIDBI Capital
 Finalist, intra college badminton competition, FMS
Extra
 1st Prize in inter collegiate dramatics competition for the play „Psychology and Crime‟,DAIICT
Curricular
 3rd Position, intra college table tennis competition, DAIICT

Positions of Responsibility
 Joint Secretary of placement team responsible for Summer Placements of 235 students
Placement
 Successfully placed largest FMS batch by substantially increasing no. of recruiting companies
Team
 Led 8 teams comprising of society members and students in conducting the placements
 Chief coordinator, knowledge transfer team, Infosys
Others  Coordinator, Markibrand ‟09, Annual Marketing Conclave, FMS
 Coordinator, Rhapsody - Inter College Singing Competition, DAIICT

INTERESTS: Health and Fitness, Dramatics, World Cinema, Reading fiction, Playing Table Tennis and Badminton