Hannah Joo, MBA, PMP, CSM

San Francisco, California • +1 323-961-2584 • hyena.joo.2023@anderson.ucla.edu • linkedin.com/in/hyenahannahjoo

EDUCATION

UCLA Anderson School of Management

• Honors: Finalist in Kellogg Design Challenge 2021 sponsored by Unilever, UCLA Riordan Program Mentor
• Membership: Innovation & Design, Korean Business Student Association, AnderTech, Entertainment Management Association
M.B.A. (Full-time) GMAT: 720 • Los Angeles, CA, USA • 08/2021 - 06/2023
Ewha Womans University
• Honors: Summer exchange program scholarship, Ewha leadership scholarship
• Exchange program: Utrecht University, Utrecht, Netherlands; Modern Dutch art history
B.S. in Clothing & Textiles (Fashion Design And Merchandise) • Seoul, Korea • 03/2012 - 08/2016

WORK EXPERIENCE

AIM Congress • Abu Dhabi, UAE (Hybrid) • 02/2024 - Present

Regional Manager
• Crafted and implemented a Go to Market (GTM) strategy, establishing a presence in Korea through strategic partnerships with key
entities, elevating event credibility and startup engagement.
• Enhanced matchmaking and roundtable programs to bridge Middle Eastern investments with the Korean market, facilitating
about $100K in partnerships with 2 key Korean policy advisors and 1 startup-focused government agency.
Klleon • San Mateo, CA, USA • 08/2023 - 12/2023
Business Development Manager
• Developed and executed a Go to Market (GTM) strategy, identifying potential corporate partners and managing partnership
relationship flow on Airtable to secure intellectual property from 3 leading entertainment firms.
• Initiated a joint Research and Development R&D project with 1 tech entity. Actively advanced negotiations with 2 potential
investors for a strategic investment of around $10M.
Chartmetric • San Mateo, CA, USA • 06/2022 - 09/2022
Product Manager
• Optimized cross-media tracks (TV, films, ads, games) using insights from high-engagement zones and navigational challenges,
achieving a 61% decline in user drop-offs and a 46% surge in feature adoption.
• Enhanced a 24/7 TikTok analytics tracking feature through cohort analysis and user journey streamlining by using Airtable,
resulting in a 15% boost in user engagement and a 20% increase in micro-influencer identification adoption.
• Revamped in-app notifications and reporting systems by leveraging feedback from in-depth interviews conducted in collaboration
with the customer relations team, resulting in a 39% increase in user adoption.
Product World • Seoul, Korea • 03/2020 - 05/2022
Chief Program Officer
• Co-founded the community, validated product-market fit in a month using A/B testing and user feedback; bootstrapped to $90K
revenue in the first year.
• Achieved a 13x expansion of the community program, growing from 11 to 150 alumni across 5 cohorts in two years through the
utilization of growth hacking and cohort analysis on Airtable, resulting in selection as an NGO startup program by the Hyundai
Asan Nanum Foundation.
Hyperconnect • Seoul, Korea • 05/2021 - 07/2021
Global Product Marketing / Business Development Pre-MBA Intern
• Crafted go to market strategy in collaboration with the product team for new avatar features by researching virtual item
marketplaces and interviewing users to identify pain points; launched the world's 1st real-time AR avatar video chat.
• Partnered with a leading local ad channel to improve gender imbalance among dating app users in India through analysis of app
performance and ads network data; increased female registered users by 3% on a $15K budget.
• Analyzed digital marketing performance by using SQL and Google Data Studio and generated content that resonated with Indian
female users for each platform; improved CPI by 38% for newly registered users.
Estee Lauder Companies Asia Pacific Ltd • Seoul, Korea • 07/2018 - 07/2020
Product Development Coordinator
• Collaborated with global vendors to develop MAC's latest lipstick; gained buy-in from R&D scientists on proposed features by
presenting analysis on competitor products and social media trends, with a $19.3M expected revenue increase.
• Proposed new ads and sales channels by analyzing business models and operations of rising startups in e-commerce, metaverse,
and beauty; gained management buy-in on promoting products on metaverse platforms.
• Designed 18 shades of Estée Lauder's newest lipstick with US and APAC HQ by analyzing product sales data, social media
keywords, and e-commerce trends; projected revenue increase was $33.1M.
SKILLS

• Technical Skills: AI Prompt Engineering & Fine Tuning, CRM (Salesforce, Braze, Intercom, Zendesk), Data Analysis & Visualization (
SQL, Google Big Query, Google Data Studio, Airtable, Tableau, PowerBI), Digital Marketing (Social Media Ads Analytics), ERP (SAP),
Graphic Design (Photoshop, Illustrator), Microsoft (Excel, Powerpoint, Outlook), Product Management (Notion, Jira, Slack), UX
Design (Figma)
• Soft Skills: Adaptability, Business Development, Collaboration, Communication, Creative & Design Thinking, Emotional
Intelligence, Entrepreneurship, Leadership, Market Research, Problem Solving, Product Management, Strategic & Critical Thinking
• Languages: Chinese (Proficient Reading), English (Fluent), Korean (Native)
• Interest: Consulting, Consumer Goods), Creative Design, Digital Marketing, Market Research, Retail (Electronic Appliances,
Technology (AI, SaaS, Consumer Apps), User Research

CERTIFICATIONS

Project Management Professional (PMP) • 03/2024 - 03/2027

Project Management Institute
Certified Scrum Master (CSM) • 04/2024 - 04/2026
Scrum Alliance