Susan Tang

susantang.stang@gmail.com | (415) 500-1192 | www.linkedin.com/in/tangsusans

Senior UX Researcher with business strategy and design experience. Proven expertise in leading end-to-end research
projects, and driving actionable recommendations to enhance product experiences. Adept at collaborating cross-
functionally to align research efforts with business goals and deliver impactful solutions. Passionate about leveraging
user-centric principles to drive innovation and business growth.
Work EXPERIENCE
E choUser -- Senior UX R esearcher | San Francisco, CA, Remote Jun. 2021 - Oct. 2023
Planned, conducted, and delivered generative, evaluative, and strategic research end-to-end on B 2 B SaaS and B 2 C products
Uncovered insights to inform evidence-based product decisions by analy z ing, triangulating, and synthesi z ing data from 1 : 1 user
interviews, Qualtrics surveys, field studies, concept testing, rapid iterative testing and evaluations, usability testing, j ourney
maps, persona development, and desk research
Consistently achieved clients’ research goals, including understanding user goals, needs, and pain points, identifying adoption
barriers and frictions in user flows, uncovering unmet needs, testing hypotheses and growth concepts, and prioriti z ing product
gaps and opportunities through close collaboration and engagement with cross-functional stakeholders
Presented actionable insights and recommendations across client organi zations, including C-level executives, through impactful
storytelling that shaped product roadmaps and strategic investments. Research findings led to a beta rollout for one client and an
acquisition for another client
Amplified the voice of the customer by creating video clips, and fostered high empathy and engagement from stakeholders
Led participant recruitment efforts through direct outreach and recruitment vendors to ensure participation fit and quality
Mentored two U X researchers via shadowing, sharing domain knowledge, and advising analysis frameworks and methodologies.
Hack for L A -- UX Design Volunteer | Los Angeles, CA, Remote Feb. 2021 - Aug. 2021
Launched an automation website for the civic tech open-source community to reduce repetitive work. Collaborated with product
managers, U X designers, U X writers, and software developers.
Designed webpages and website favicon, and developed design systems for pro j ect website.
Huddl.ai -- UX Design Consultant | Mountain View, CA, Remote N ov. 2020 - Dec. 2020
Conducted competitor research and heuristic evaluation of existing product to improve the hero feature in an agile environment
Created user flows, low-fidelity sketches, wireframes, and high-fidelity prototypes
Created test plans, ran usability tests, and presented findings to stakeholders.
Macys.com -- VP, International | San Francisco, CA Aug. 2012 - Feb. 2019
Spearheaded strategic initiatives for international e-commerce and China entry. Led China market entry research
Oversaw mixed-methods consumer research in China to inform merchandise assortment, marketing strategy, digital content and
design via surveys, street intercepts, focus groups, shop-alongs, home visits, and unmoderated usability tests.
Identified payment friction for Chinese cross-border shoppers in Macys.com’s conversion funnel, and implemented Alipay ’s native
checkout experience to increase China revenue by 22 x.
Led multiple cross-functional pro j ects involving IT, marketing, merchandising, logistics, legal, and finance teams to achieve
business goals, e.g., online store launch on Alibaba’s Tmall Global platform and a new US - China supply chain
Won Macy ’s 2016 Chairman’s Award for China entry, and Alibaba TMall’s 2016 Super Brand Day Trendse tt er of the Year Award.

EDUCATION
Springboard UX Career Bootcamp - Certificate
MIT Sloan School of Management - Master of Business Administration
Harvard University, Graduate School of Design - Master in Architecture
University of California, Berkeley - Bachelor of Arts, Architecture
Skills
Skills: Card Sorting, Competitor Analysis, Contextual Inquiry, Heuristic Evaluation, Information Architecture, Jobs to be Done,
Journey Maps, Personas, User Flows, Wireframes, Prototyping, Surveys, Usability Testing, User Interviews, Video Editing, Leadership

Tools & Languages: Figma, FigJam, Miro, Optimal Workshop, Qualtrics, Respondent.io, UserZoom, InVision, Marvel POP, Illustrator,
InDesign, Photoshop, AutoCAD, Shopify, Microsoft Office, Google Suite, Confluence, JavaScript, HTML/CSS, Mandarin