Audrey Elodie Djiya

audreydjiya@gmail.com • 570.369.3300 • linkedin.com/in/audrey-elodie-djiya-7a7a24101

EDUCATION
Stanford University, Graduate School of Business Stanford, CA
Master of Business Administration June 2023
Dartmouth College Hanover, NH
Bachelor of Arts in Government, International Studies June 2017

PROFESSIONAL EXPERIENCE
Zimi New York, NY
CEO and Founder 2023 - 2024
Built a start-up to enable international trade between small suppliers in emerging markets and large international wholesale buyers
 Facilitated $400K in GMV from buyers that include Nordstrom, Urban Outfitters, and Shopbop; provided the working
capital necessary for suppliers to meet demand

Duplo Remote
Senior Product Manager 2022
Worked cross-functionally with engineering and marketing as a product lead for a YC-backed seed-stage B2B payments company
 Collaborated with user research to prioritize discovery/development of new product features with the identification /
remediation of existing customer pain points
 Owned the value proposition design, strategic roadmap, and execution for a Duplo invoicing software and invoice financing
which contributed to Duplo’s total payment volume (TPV) growth of 4,200% over five months
Carbon Remote
Product Manager 2021
Worked cross-functionally with the design, engineering, and marketing teams to drive product development, vision, strategy, and
execution for a fast-growing FinTech company with over 650K users and $300M+ in transactions during the last fiscal year.
 Identified friction points in the sign-up funnel; wrote functional specs and worked with engineers and designers to re-design
the App sign-up flow, improving the download to sign-up ratio by 30% and thus increasing the user base
 Leveraged A/B testing, data analytics, and user interviews to redesign Carbon Loans and Carbon Investments user
interfaces, increasing the conversion rate for each product by 13% and 106% respectively

Peloton Interactive New York, NY

Senior Associate, Strategy 2020 – 2021
Identifying and evaluating opportunities for growth; working cross-functionally with product teams to support market entry,
product development, and strategic planning. Leveraging data and market analysis to inform product strategies and roadmaps.
 Analyzed barriers to upgrade for Peloton Digital app users; leveraged this data to identify promotional levers to enable or
accelerate hardware purchases, contributing to 100% improvement in conversion rate
 Conducted product concept testing, pricing analysis, competitive benchmarking, and a customer segmentation to prioritize
product features, identify target users, and set the price for a new product expected to double Peloton’s member base

Zola.com New York, NY

Customer Insights Manager 2019 – 2020
Led all of Zola’s customer research efforts and influenced product decisions across the company by providing actionable insights.
 Supported the launch of Zola Honeymoons and identified ~10K high potential target customers, uncovering a $12BN market
potential; supported the integration of user feedback into product requirements to enhance user satisfaction
 Identified a lack of differentiation between Zola and competitors; leveraged market research and competitor analysis to
inform product enhancements and the launch of an “Us vs. Other Guys” marketing campaign which increased sales by 15%
Deloitte Consulting Washington, D.C.
Consultant, Strategy and Operations 2017 – 2019
Supported clients implement and leverage digital technology to improve their products and increase revenues.
 Led the ideation, technical development, UX design, and launch of the first App that refugee resettlement agencies use to
find housing for refugees; this automated a manual process, decreasing wait times by 80% for a lifesaving process
 Launched a pilot to 40K consumers to test the technical and operational feasibility of a new feature for a digital App,
leveraged by ~22M users. Used pilot data to plan national launch and pathway for client to be profitable for the first time.

ADDITIONAL INFORMATION
Skills: Proficient in French • Product Development • Concept Testing • A/B Testing • Pricing Analysis • Customer Segmentation
• Market and User Research • Launching and Scaling Products • Data Analysis • Wireframing • Jira • Requirement Gathering
Interests: Cooking • Boutique Fitness • Reading • Travel (30 countries visited and counting!) • Karaoke • Disruptive Tech