Bill Grover 2049 Oswald St.

Honolulu, HI 96816

Experience
Self-Employed
With a constant eye toward driving brand and business growth while improving customer experience, | DigiMarCon Hawaii
I’ve led many freelance projects for a wide array of clients spanning industries such as food and beverage, 2022 Opening Keynote
performing arts, media & publishing, retail, education, interior design, and non-profit. Addressable TV: The Unstoppable Stream

Hawai'i Opera Theatre (HOT)

Freelance Marketing, Strategy, & Design (November, 2021 - Present) Honolulu, HI
• Working closely with the General Director, launched the 2022-23 opera season. Beginning with the art direction of an exclusive
photo shoot, the natural beauty of a private 5-acre Nu’uanu estate formed the visual identity of the season, a secret garden. This
theme carried through into brochure mailings, email marketing, website design, and all supporting materials.
• Organized a phased approach to improving website user-experience and search engine optimization resulting in a nearly 200%
increase in unique traffic year-over-year, while also indicating measurably improved organic search and fewer hard bounces on the site.
• Collaborating cross-departmentally, led the creation of Hawai'i Opera’s first Summer Spotlight mailing. Aimed at past audiences
and supporters this long-form booklet showcased the full impact of the organization’s mission both on and off the stage.
• Managed lead-generation, email, and social media from April 11 through July 10, 2022.
• Kept website schedule up to date from April 11 through July 10, 2022 providing digital artwork, web copy, and calls to action to best
represent HOT performances on each relevant landing page, streamlining website ticket sales.
• Provided monthly analytics recaps highlighting key performance metrics including website traffic & behavior, social media reach
and email engagement.

Past Clients Include: Hawaii Agricultural Foundation; Ballet Hawaii; Kauai Independent Food Bank; NY Cake; Le Grande Triage
Wine & Whiskey; J-Bird Cocktails; Publishers Weekly; Marymount Manhattan College; New York Live Arts; Ben Vereen in Concert;
Acquisitions For The Home; The O’Donnell-Green Music and Dance Foundation; The Clive Barnes Foundation; Loni Landon Dance Projects;
The Playground NYC; Amy Marshall Dance Company; Whole Hearted Orphanage (Haiti);

Association of National Advertisers (ANA)

As the voice of the marketer, the Association of National Advertisers’ mission is to drive growth for | B2 Awards
marketing professionals, brands and businesses, and the advertising industry. 2019 Judge

Director, Data and Analytics Practice (August, 2019 - January 2022) Remote | Multicultural Excellence Awards
2019 Judge
The Data and Analytics practice provides the data strategy, marketing technology and management
capabilities needed to drive growth for brands. Dedicated to advocating on issues that affect the data | International ECHO Awards
marketing and analytics industry we worked closely with our members on complex initiatives including 2020 Jury Chair
privacy, transparency, codes of conduct, and standards that affect the entire marketing profession. Innovative Product Development

In this role, me and my scrappy team programmed, planned, and promoted, the ANA’s conferences, awards programs, webinars,
meetings, videos, educational resources, podcasts, and other content specific to data, analytics, and technology. Working closely
with executive leadership staff to execute these core deliverables, I was also tapped to support various industry initiatives along-
side the Global Alliance for Responsible Media, IAB Tech Lab, the 4A’s, and other leading trade bodies.
• Working closely with the ANA’s SVP of Addressability we rallied over 400 leading companies and trade organizations from around
the world, including top brands, agencies, publishers, and ad tech providers to respond to two major announcements that rocked
the digital advertising world—Google’s elimination of the Cookie and Apple’s elimination of the ID for Advertisers (IDFA) on
mobile devices. In a widely orchestrated effort we launched the Partnership for Responsible Addressable Media (PRAM) and
delivered over 50 robust business use cases demonstrating the full impact of the loss of third-party tracking with practical,
ethical guidance toward building sustainable solutions upon which IAB Tech Lab could begin experimenting with.
• Organized, programmed, and executed the inaugural Masters of Data and Technology conference in 2020, and digitally in 2021.
Leading internal and external teams through marketing, content development, PR, and on-site logistics, we realized revenue and
registration targets for our launch by hosting 500+ executive-level marketers over 3 days in Orlando in February 2020 and
expanding our reach even further during lockdowns in 2021 by hosting over one thousand new paid attendees digitally.
• Established new capabilities within the ANA database to increase internal efficiencies, segmentation, and personalization at scale.
All tallied, more targeted and relevant programming and communication increased overall net promoter scores by nearly 30%
between 2019 and year-end 2021.
• Took over the International ECHO Awards in 2019 during the final round of judging, hosting panels of international agency and
client-side marketing leaders through hundreds of data-driven case studies over multiple days in New York City.

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• Launched the 2021 and 2022 ECHO Awards programs, driving incremental growth for the program by improving digital and
social media marketing strategies, managing and maintaining a robust customer database, and leading numerous content marketing
efforts such as an interview series sponsored by Facebook. We crafted seamless, inspirational experiences through the judging
process and annual awards Gala at the ANA Masters of Data and Technology Conference.
• Wrote, edited, and published The 2020 ANA MarTech Glossary at the behest of Kristin Lemkau, CMO of JP Morgan Chase, and the
ANA Board. The 100 term glossary contains core definitions from leading martech organizations to clarify critical functions and
elements of the tech stack for c-suite leaders. This asset was the single most downloaded ANA resource that year.
• Initiated and programmed ANA Masters Circle Podcast inaugural episode featuring then IBM CMO, Michelle Peluso. From
conception to coordination with IBM’s marketing and PR team, I published this podcast covering agile marketing at scale, AI, and
blockchain across the modern marketing landscape as the launchpad for what is now one of the ANA’s most popular mediums.
Senior Manager, B2B Marketing Practice (January, 2019 - August 2019) New York, NY
Tasked with elevating B2B marketing at the ANA and fostering a sense of community among our savvy members who market
in the B2B space. In this practice I hit the ground at a sprint to grow the B2 Awards and worked hand-in-hand with the division’s
leadership to produce content, national events, committees and webinars to help members advance their careers, stay
connected and prosper.
• Led the execution of the 2019 Masters of B2B Marketing conference through management of programming and partnership
communication, guided marketing efforts, on-site support, and performance tracking and analysis—adjusting tactics as needed.
The conference exceeded registration targets by 20% from the previous year.
• Quickly adopted ownership over the 2019 B2 Awards from launch through promotion, judging, Gala ceremony, and trophy
distribution—providing white glove customer service to hundreds of award entrants throughout the entire lifespan of the program.
• Built a tactical database to differentiate B2B audience segments accross all industries and companies. This focus on delivering for
our most relivant users not only drove event attendance but also realized deeper audience engagement insights across all ANA
products with an increased presence of B2B-specific users accross the ANA ecosystem.
• Hired and managed junior staff to support the programming and execution of numerous 1-day conferences and committee
meetings around the US including the 2019 B2B Marketing Day hosted at LinkedIn’s New York City headquarters.
• Hosted and moderated live webinars featuring leading marketers from Hotwire Communications, Pitney Bowes, and award-
winning B2B creative agency Mower.
• Wrote speeches and designed presentations for, awards galas, board meetings, and home-grown research and case studies.

The Exchange Lab (TEL)

The Exchange Lab was a privately owned, fast paced, entrepreneurial company, which was acquired by WPP 2015. A pioneer in
the programmatic advertising space, TEL developed its own proprietary technology to aid advertisers with their programmatic
marketing; enabling the use of multiple digital advertising audience sources while ingesting, collecting and enriching data at it’s
most granular level to enable management of extremely targeted marketing activity and perform advanced analytics. We operated
from offices in the UK, North America and Asia before our proprietary technology was fully integrated into GroupM in December
2018. As a result, the company ceased trading as an independent programmatic service supplier.
Marketing Lead, North America (August, 2018 - January 2019) New York | London | Toronto
Providing strategic access to US brands, in this autonomous role I worked hand-in-hand with the startup’s COO while leading a
regional creative team in close collaboration with global leadership to devlop, plan, and execute all North American go-to-market
plans focused on delivering high-quality leads, while positioning The Exchange Lab (TEL) as a programmatic marketing thought
leader among advertising agencies and consumer brands.
• Managed regional initiatives including client events, trade sponsorships and partnerships to drive ROI and strengthen brand
relationships. Among these included programming the Exchanging Perspectives panel covering diversity and inclusion in the
adtech industry and moderating presentations with client, PF Flyers, during the MITX Data Summit which illuminated the innovative
ways the classic American shoe brand used programmatic data and analytics to gain an edge and compete against industry
giants like Nike and Converse, at scale.
• Initiated hands-on sales support via presentation materials for all industry verticals and facilitating agency meetings across the
US and Canada. Through deep collaboration with sales leadership in North America and a completely renewed focus on results-
driven proposals we grew exponentially in a short period, landing a multi-million dollar proposal from new client, Progressive
Auto Insurance, and tripling the programmatic investment from legacy client, JetBlue.
• Wrote and submitted entries for the 2018 Drum Digital Trading Awards which would go on to achieve the award for Best Use of
Performance for a highly successful brand awareness and lead generation campaign for Blink Fitness.
• Trafficked all corporate gifting and vendor applications as North America lead for our holding company’s compliance policies.

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• Worked in unison with global marketing team, to execute digital and direct mail campaigns, and develop content in the form of
articles, case studies, and print and digital playbooks—driving global brand awareness and lead generation.
• Led weekly global marketing meetings and internal marketing communications among key stakeholders worldwide and shared
company-wide news through reccuring branded newsletters.

MSI Information Services (MSI)

Library Journal, School Library Journal, and The Horn Book Magazine
Built on over a century of quality journalism, Library Journals provide groundbreaking features and analytical news reports covering
technology, management, policy and other professional concerns to public, academic, K-12, and institutional libraries—as well as
trusted book reviews and collections for consumers, parents, and teachers with an interest in children’s, teen, and young adult literature.
Senior Marketing Manager (October, 2015 - August, 2018) New York, NY
• Collaborated with key business stakeholders to plan and execute integrated marketing campaigns for key business objectives
across three editorial brands through audience acquisition strategies, events, social media, content marketing, partnerships, SEO,
and digital advertising.
• Staffed and managed in-house and freelance creatives (designers, videographers, writers, and other content creators).
• Worked with key stakeholders to support pre/post-sale execution of advertising materials, sell sheets, media kits, product sales
collateral, presentation decks, custom advertorials, video, and sponsored content.
• Strategized and executed branded content programs—managing a portfolio of over sixty annual paid content partners.
• Analyzed internal and partner performance metrics using Google Analytics and Act-On software, distributing KPI reports to
executive teams, while managing ad spend and implementing A/B tests to optimize performance.
• Hosted branded events and implemented industry tradeshow activations at Book Expo America and ALA Annual.
• Designed two new event and sales websites which, since their launch and through my departure, led to a 20% increase in SQLs
and scaled educational digital business lines over 400% in just 4 years.
Marketing Designer (December, 2012 - October, 2015) New York, NY
• Developed, designed, and maintained visual branding for all aspects of marketing campaigns and assorted media across three
editorial brands working collaboratively between marketing, sales, and editorial leadership teams to support company-wide
strategies and goals. This included print materials for key events/tradeshows and other initiatives, including print ads, sales
collateral, media kits, signage/banners, and promotional merchandise, working directly with printers and vendors as
needed, as well as digital assets including responsive emails and websites, landing pages, and virtual event environments.

Education Software Knowledge

Marymount Manhattan College Bachelor’s Degree: Dance & Media
Certified ANA Marketing Professional
Omni-Channel Marketing, Brand Building & Activation, Account-Based
Marketing, Agency Management, Measurement, Social Media, Mobile,
Search, Email, Direct Mail, Data and Analytics, Database & Campaign
Management, MarTech, Programmatic Advertising, and more.
The Trade Desk: Data-Driven Planning Certified
Hubspot Academy: Growth-Driven Design Certified
Adobe Creative Suite: Indesign, Photoshop, Illustrator, Premire Pro,
Media Encoder, Dreamweaver Microsoft Office: Advanced Excel, Word,
Powerpoint, Outlook, and MS Teams Web Design & CMS: Advanced
in HTML, CSS, and various CMS systems including Wordpress and Hippo
Google Marketing Platform: Google Analytics and Tag Manager
Project Management: Smartsheet CRM: Salesforce; Bluconic; Openwater
Automation: Act-On; Informz; Strongview, Mailchimp

References
Veerle De Lombaerde Chris Hopkins Roger Jarman
Senior Vice President, Canada Senior Director, Analytics Head of Database and Marketing Operations
Finecast GroupM Argyle Executive Forum
160 Bloor Street East, Toronto, ON, Canada 3 World Trade Center, New York, NY, 10007 50 Broad Street, 1st Floor, New York, NY 10004
+1 416-629-8158 212-297-8181 646-839-0012
Veerle.DeLombaerde@Finecast.com Chris.Hopkins@GroupM.com RJarman@ArgyleForum.com

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