Senior High School

Entrepreneurship

Quarter 1 – MELC 1
Learning Activity Sheet 3
Select the Best Product or Service
That will Meet the Market Need

RE
GION VI – WESTERN VISAYAS
Entrepreneurship
Activity Sheet No. 3
First Edition, 2021

Published in the Philippines

Quarter 1- Week 6
 By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of Entrepreneurship Activity Sheet

Writer: Marichelle Lourdes C. Aluyen
Illustrators: Anthony Cordilla
Editors: Vincent J. Castro
Lorgin G. Nuniala
Ros Lyn Q. Maceda
Sol Grace O. Timola
Layout Artist: Annamor M. Eleccion, Llaine Grace B. Coronel, Jose
Karrlo G. Barro
Schools Division Quality Assurance Team:
Edna T. Arbon
2
Kristian Jay L. Nanta
Georgie T. Jusos
Julie Ann G. Vegilio
Division of Sipalay City Management Team:
Renato T. Ballesteros
Ma. Teresa P. Geroso
Ronie T. Tababa
Annamor M. Eleccion
Sol Grace O. Timola
Regional Management Team:
Ramir B. Uytico
Pedro T. Escobarte Jr
Elena P. Gonzaga
Donald T. Genine
April C. Velez

Quarter 1- Week 6
 Introductory Message
Welcome to Entrepreneurship!

The Learning Activity Sheet is a product of the collaborative efforts of

the Schools Division of Sipalay City and DepEd Regional Office VI - Western
Visayas through the Curriculum and Learning Management Division (CLMD).
This is developed to guide the learning facilitators (teachers, parents and
responsible adults) in helping the learners meet the standards set by the K to 12
Basic Education Curriculum.
The Learning Activity Sheet is self-directed instructional material aimed
to guide the learners in accomplishing activities at their own pace and time using
the contextualized resources in the community. This will also assist the learners
in acquiring lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The Entrepreneurship Activity Sheet will help you facilitate the leaching
learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and the learner.
This will be made available to the learners with references/links to ease the
independent learning.
For the learner:
The Entrepreneurship Activity Sheet is developed to help you continue
3 learning even if you are not in school. This learning material provides you with
meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the
activities and answer the assessments. This will be returned to your facilitator
on the agreed schedule.

Quarter 1- Week 6
 Learning Activity Sheets (LAS) No. 3

Name of Learner: RASHELLEMAE M. EGLORIA

_____________________________________ Grade and Section: 12-
TOLERANCE Date: March 23, 2023_________________

ENTREPRENEURSHIP ACTIVITY SHEET

Selecting the Best Product or Service That will Meet the Market Need.
I. Learning Competency with Code
Select the best product or service that will meet the market need.
(TLE_ICTAN11/12PC-Ia-1)
II. Background Information for Learners
Opportunity seizing is the last step in opportunity spotting and
assessment. This is the pushing through of entrepreneurs with their chosen
opportunity. Entrepreneurs should make the best out of this opportunity, and
they should exert efforts and full dedication for the success of the new
venture. The entrepreneur’s idea can be any type of innovation listed here:
Innovation is the process of positively improving an existing product
or service which can be a key driver for economic growth. It is constantly
changing; therefore, products and services must also adapt to these changes.
1. Breakthrough innovation includes inventions, occur infrequently
as these establish the platform on which future innovations in an area are
developed. Examples are the Internet, the computer, or the airplane.
2. Technological innovation includes the technological advancement
of an existing product or service which occurs frequently. Examples are
wireless fidelity or Wi-Fi, the laptop, or the jet plane.
4 3. Ordinary innovation occurs ordinarily which are commonly
originating from market analysis and technology pull instead of a technology
push. This means that the market has a strong influence on the
implementation of an innovation. Examples are unlimited internet plans of
telecommunications companies, a wireless mouse, and an airbus for
economical travelers.
How to choose or come up with a competing product or
service? 1. Identify the main customer segments.
2. Differentiate product attributes and features of each of the
competitors.
3. Determine the existing marketing practices of the various
competitors.
4. Categorize the market preferences of consumers when it comes to
the products being offered.

Product Planning and Development Process

1. Idea Stage. This refers to the formation of business ideas. It starts with
entrepreneurial intent and proceeds with the development of a business
idea using logic and creativity.
2. Concept Stage. The refinement of ideas and visualization of an idea that
can serve as a business opportunity.
3. Product Development Stage. It is here where the business idea is
concretized with the production of a prototype.
4. Test Marketing Stage. At this phase, the product or service is introduced
in the market after a series of evaluations and feedback from potential
Quarter 1- Week 6
 customers.
Process of Opportunity Seizing
1. Crafting a positioning statement.
• The entrepreneur is advised to look at other competitors in the
marketplace.
• Customer profiling will come into the picture.
2. Conceptualizing the product or service offering.
• It is an idealized abstraction of the product or service to be offered to
the preferred market of the entrepreneur.
3. Designing, prototyping, and testing the product
• The entrepreneur must render the concept and translate it into its
very physical and very real dimension.
• Be ready for the actual testing by the entrepreneur and then, later on,
subject to testing by potential customers through FGD, surveys, product
demo sessions, etc.
• Assess how much resources are available.
4. Implementing, Organizing and Financing
• Choose correct technology
• Choose the right people
• Design the operating workflow
• Specify the systems and procedures
• Design the organizational architecture
III. Accompanying DepEd Textbook and Educational Sites
Batisa, R.S. (2016). Entrepreneurship, Makati City, DIWA Learning
Systems, Inc.
Habaradas, R.B. & Tullao, T.S. (2017). Entrepreneurship, Quezon City,
5 Phoenix

Publishing House, Inc.Morato, E.A. (2016). Entrepreneurship, Sampaloc,

Manila, Rex Printing Company, Inc.

IV. Activity Proper

Activity 1
Directions / Instructions
Supply the needed cell with the corresponding category of product or service
under each different type of innovation.
Product or Ordinary Technologic Breakthrough
Service Innovation al Innovation
Innovation

Example: Vehicle Jeepneys Driverless car Medical Car

1. Food SWEET CORN

2. Clothing PRINTED T- RUBBERIZED T-SHIRT WITH

SHIRT PRINTED T- THERMAL HEAT
SHIRT REVEALING

Quarter 1- Week 6
 PRINT

3. Cellphone CAMERA MEGA PIXEL EYE INFINITY

PHONE CAMERA PHONE CAMERA PHONE

4. Cosmetics

5. Beauty
Salon/Spa

Activity 2
Directions / Instructions
Take a walk around your community and list down things that you find missing,
annoying, disappointing, or irritating. Are there any business opportunities that
you have spotted? Choose two items from your list and identify the best
product or service ideas that you can provide to address these.
Problems Encountered Product or Services to provide

1. THE PEOPLE HAVE HARD TIME Provide a bayad center in the

IN PAYING THEIR ELECTRIC BILL
2.People are mindful of what food
6 to eat for dine
community using a free app like
paymaya or Gcash
Provide a movable talipapa
business catering the need of the
people

Activity 3
Directions / Instructions
Given that you have already chosen the best product or service that you
will be offering, answer the following questions:
1. What is your proposed product?
-Providing an innovated product that is new to their taste
2. What are the main customer segments?
-Behavioral Segmentation- based on actions or inactions,
spending/consumption habits, feature use, session frequency,
browsing history, average order value etc.

-Psychographic Segmentation - based on personal attitudes, values ,

interest or personality traits

-Demographic Segmentation- based on gender, age, occupation,

marital status, and income.
3. What are the different products or service attributes and features of each
of the competitors?
-A products proposed should be describe the details of a proposal that is
prepared by a company for distributor , marketers and costumer.

4. How will you determine the existing marketing practices of the various

Quarter 1- Week 6
 competitors?
-Market Research. Take a look at the market of your product and
evaluate which other companies are selling a product that would
compete with yours solicit customer feedback.

5. Why should consumers buy your product or avail of your service?

- There are a whole range of reasons why customers buy a product or
service. They usually buy to solve either real or perceived problems.
They want to feel better after having made the decisions to buy a
product or service than they did before.
Activity 4. Analysis of Competitor’s Products or
Services Directions / Instructions
1. Choose an industry with several strong competitors. An example
would be the food industry, footwear industry, or apparel industry. 2.
Try to come up with an analysis as to the prices and quality of the
products or services.
3. Share your analysis with your classmates and/or teacher for
critiquing and improvement purposes.
7
Questions for COMPETITOR’S PRODUCTS OR SERVICES
Competitor Analysis
Competit Competit Competit Competit
or 1 or 2 or 3 or 4

A. Main
customer
segment
7
1. Profile

2. Traits and
characteristics

3. Buying
behavior

4. Usage pattern

5. Image of
product

6. Major
motivation

B. Product
attributes and
features

1. Materials used

2. Sizes available

3. Colors

4. Designs,
models and
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 variations

5. Packaging

6. Weight

7. Ease of
operation

8. Durability

9. Frequency of
upgrades

10.Functionality

11.Others

C. Marketing practices

1. Marketing
Channel

2. Advertising
and promotions

3.
Communication
8 message

4. Prices and
selling terms

5. Places and
outlets

6. Market reach

D. Market
performance

1. Sales volume

2. Sales trends

3. Best
performing
models,
variations

4. Worst
performing
models,
variations

Quarter 1- Week 6
 E. Strengths of
competitors’
products or
services

F. Weaknesses of
competitors’
products or
services

G. Main value
proposition of the
competitors’
product or service

Activity 5. You have been tasked

Directions / Instructions
You have been tasked to be a part of the project marketing team of a certain
business. Create a role play depicting the process of selecting the best product
or service which the market needs.
Rubric for Scoring
CRITERIA EXCEPTIO Admirable Acceptable Attempted
NA L (7) (5) (1)
(10)

9 Understandi • Information • Information is • Information • Information

ng of the is factual factual and is factual but is
Topic and mostly mostly somewhat inaccurate
(40%) accurate accurate accurate • Presentation
• Indicates a • Good • Fair is off topic
clear understandin understandin
understandi g of topic g of the topic
ng of the
topic

Cooperati • Accepts • Accepts most • Unwilling • Group does

on (30%) ideas of ideas to not work
others, able without compromi together
to negative se • One person
compromis commence, • Few does all
e able to members the
• All member compromise contributed work
contribute • Some
d member
contributed

Quarter 1- Week 6
 Presentati • Shows • Shows some • Unsure of • Portrayal
on (30%) confidence confidence responsibility stalls
• Informative • Presents • Somewhat • Lacks
• Entertainin some informative information
g; engages information • Engages • Audience
audience • Engages audience bored
• Speaks audience/ intermittently • Mumbles
loudly and can be • Hard to • Body
clearly heard hear • Some language is
• Appropriate • Some use of movement lacking,
use of body inappropriate
body language
language

V. Reflection (THIS IS NOT A TEST. This part of your activity sheet would give
your teacher in ENTREPRENEURSHIP a gauge to design
activities/exercises suited to your level, thus, answer this honestly and
wholeheartedly.
1. I learned that
______________________________________________________________
______________________________________________________________
______________________________________________________________
2. I enjoyed most on
______________________________________________________________
10 ______________________________________________________________
______________________________________________________________
3. I want to learn more on
______________________________________________________________
______________________________________________________________
______________________________________________________________

11

Quarter 1- Week 6