WILLIAM ZHANG
whzhang@umich.edu | 248-946-7014
williamzhang.me | linkedin.com/in/william-h-zhang
EDUCATION
University of Michigan - Ann Arbor
GPA: 3.54, Graduating April 2021
B.S. Information, User-Experience Design
Minor in Computer Science
Relevant Coursework:
Data Structures & Algorithms (EECS 281)
User Research & Usability Evaluation (SI 422)
Intro to Statistical Computing (STATS 306)
Human-Computer Interaction (SI 388)
SKILLS
Design & User Research:
Interaction Design, Rapid Prototyping,
Wireframing, Usability Testing, User Interviews,
Journey Mapping, Card Sorting
Programming: Technologies:
C++, Python, HTML STL, React, Bootstrap,
CSS, JavaScript matplotlib
Tools:
Figma, Adobe XD, Marvel, Invision, WordPress,
Canva, Git, Trello, Office Suite
ADDITIONAL
Clarinetist 09.2010-Present
Played for 11 years in marching, concert, and
jazz bands + symphony orchestra settings
Served as a private instructor and mentor,
building teaching and interpersonal skills
Currently in the Michigan Marching Band,
Fanfare Band, and Michigan Pops Orchestra
Board Member 09.2019-Present
Office of Enrollment Management (OEM)
Student Advisory Board
Engaged with students across schools to
address diversity and accessibility issues
Met with various UM stakeholders to improve
marketing materials & address student needs
EXPERIENCE
Design Lead | Reach Technical Consulting 01.2020-04.2020
Led a team of 3 designers to redesign a reference center for a
mid-sized educational association based in Washington D.C.
Interviewed users & performed card-sorting to diagnose
employee pain-points and information architecture problems
Integrated design decisions into an interactive prototype,
improving navigation, accessibility, & interface aesthetics
Product Designer | Mood Product Team 01.2020-04.2020
Created a industrial product MVP to help people in small living-
spaces personalize their home and self-reflect in times of stress
Researched user needs and pain-points in the fuzzy front-end,
meeting with subject-matter experts to collect crucial data
Spearheaded the mobile interface accompanying the final
prototype, providing visual design and UI elements
UX Researcher | Reach Technical Consulting 10.2019-01.2020
Conducted user-research for a research-oriented startup,
focusing on 2 types of users: PhD students and employers
Interviewed both groups to reveal user motivations, needs, and
goals as well as establish pain-points on the startup's platform
Translated and communicated user data into design decisions
and new product features to integrate into future iterations
Product Development Intern | Global LT. 05.2019-08.2019
Launched teacher-student software by bug-testing, supporting
users and gathering feedback, culminating in a UI redesign,
reducing workflow friction for ~2000 teachers
Redesigned Global LT's corporate website by standardizing
color, typography + information architecture and improved the
site's performance and speed for potential new clients
Created end-user documentation and instructional videos for
current & incoming features of the teacher-student software
Web Designer | Fulle Inc. 05.2019-08.2019
Designed and implemented an online platform for chefs to list
and sell their food to customers via WordPress
Recruited ~10 chefs for the soft-launch of the Fulle platform,
creating a network and community for Fulle's chefs
Spearheaded grassroots marketing campaign and designed
fliers to attract customers for a soft-launch in Troy, Michigan