ROBERT SMITH

Market Research Analyst I

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Experience developing creative presentations, capturing and analyzing qualitative

and quantitative data, and building effective media campaigns. Ability to address
client's campaign needs and find solutions.

2012 – 2013
MARKET RESEARCH ANALYST I - ABC CORPORATION
 Worked with the Chief Strategy Officer and Director of Analytics to
accommodate the business needs for DTI Partnership clients.
 Responsible for day-to-day analytics, implementing process improvements,
statistical research, data hygiene, pricing inventory, forecasting, market
research, issue resolution, client management, and generating benchmark
reports.
 Developed strategic approaches and initiatives to create a tactical pricing plan
based on franchisee performance and market conditions.
 Conducted external primary market research studies and reviewed secondary
research and calculated data.
 Initiated and implemented a new pricing management plan that saw a 12%
increase in revenue with Dreamtix (results based on 2 quarters and 10
professional organizations that included an inventory of over 15,000 items).
 Measured product profitability and successfully delivered monthly analysis
report in support of DTI partnerships.
 Assisted in generating new business opportunities and client referrals to ensure
successful DTI partnerships.

2009 – 2012
MARKET RESEARCH ANALYST - ABC CORPORATION
 Led and assisted with a wide variety of research studies for major industry
players, including studies about product quality, consumer response to new
products, branding, and short and long term customer satisfaction.
 Analyzed and checked data and synthesized it into reports and presentations for
clients, became skilled at finding trends and drawing conclusions from large
data sets.
 Observed and recorded preliminary ideas for focus group moderators,
interviewed consumers one-on-one.
 Coordinated with research facilities and clients to set up studies at locations all
over the country.
 Met deadlines, multi-tasked by working on concurrent projects, took initiative
working without supervision.
 Developed skills in communicating with clients and colleagues orally and in

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 writing, and in making presentations of research findings.
 Attended training and seminars on various research topics.

EDUCATION
BS in Economics - (San Jose State University - San Jose, CA)

SKILLS
Customer Satisfaction, Systems Analysis, Competitive Intelligence, Brand Messaging,
Market Research, Strategic Planning, Statistics.