1.

How do organizations use CSR (corporate social

responsibility) to reinforce brand equity?
2. What manipulation tactics do brands use to get more
customers?
3. How can brand image be communicated via social
media marketing?
4. How can social media impact the buying choices of
shoppers?
5. Are consumers equipped to shield themselves from
direct marketing strategies?
6. Determine and analyze consumer buying behavior for
[product name]
7. How does advertising impact consumer behaviour?
8. How does family orientation impact marketing
communications?
9. What characteristics do buyers look for when
purchasing a product online?
10. How does global marketing incorporate
standardization?
11. What attributes do consumers look for when
comparing products online?
12. How do financial institutions differentiate their
goods and services on the basis of social class?
13. Is direct marketing really the most effective form of
marketing?
14. What internet marketing trends can be expected for
the future?
15. How to marketing strategies differ across different
cultures?
16. Can brand advertising impact political campaigns?
17. How do brands exploit impulsive buying?
18. How does loyalty cards encourage sales and boost
customer loyalty?
19. Can well-marketed brands get away with selling
substandard quality products?
20. How is globalization having on impact on consumer
behaviour?
21. Impact of brand image on customer loyalty
22. Brand attributes that lead to an increase in customer
loyalty
23. Successful marketing approaches that helped break
through strong market monopoly
24. Impact of cause marketing on brand affinity with
young mothers
25. Effect of consumer promotions and discount
offerings on brand equity
26. The outcomes of advertising in a recession
27. Influence on Social Media advertising on consumer
behaviour
28. Effect of TV advertising on top of mind awareness
29. Understanding customer perceptions around event
sponsorships
30. Does corporate social responsibility translate into
sales?
31. Canadians perspective on being targeted with
mobile ads based on their browser history
32. Is direct marketing welcomed by people?
33. Are customers able to differentiate between various
mortgage offering by competing banks?
34. Does social media influence buying behaviour
35. Do people like being click baited into sponsored
posts?
36. Understanding the impact of celebrity endorsements
on ROI for CPG brands
37. Women’s sentiments around comparison advertising
38. How effective is comparison advertising to build
brand equity?
39. Do consumers prefer purchasing routine grocery
products online?
40. Is earned media perceived to be as important as it
appears to be?
41. What makes people want to share content to their
friends?
42. Understanding why content goes viral
43. Marketing challenges around the evolving family
structures
44. Are we losing the emotional value and significance
of money being in a cashless society?
45. Is centralized global marketing a good idea for
brand health in local markets?
46. How is augmented reality going to enhance
marketing experiences?
47. How will artificial intelligence support in making
better marketing decisions?
48. Is immersion marketing through virtual reality
technology going to be accepted?
49. What does the luxury auto buyer look for in a car?
50. How to instill a desire to purchase for customers in
the luxury category
51. Harmful effects of advertising to kids
52. Impact of in-store branding on brand salience
53. Effect marketing strategies for restaurant businesses
54. Habit formation and ways to integrate new products
in consumer lifestyles
55. Is display advertising going to die?
56. Can Snapchat help small business grow?
57. How do customers perceive the brand who advertise
on Instagram?
58. The impact of humour in advertising
59. Do customers pay attention to nutrition labels?
60. What triggers impulse buying behaviour
61. Essentials to sky rocket a new brand to heights of
awareness
62. The factors that lead to customer satisfaction in
young adults
63. Elements that help build an emotional connection
with your audience
64. How do males and females differ in their buying
behaviour of mobile phones
65. Does language targeting help in ethnic advertising?
66. Customer Perceptions: Are well known brands good
in quality?
67. Is radio still an effective method of advertising?
 68. Rural vs Urban marketing challenges to be mindful
of
69. Impact of internal branding on employee retention
and turnover
70. An in-depth analysis of political marketing in Canad
More Categories of Research Topics
1. Distribution
2. Consumer Behavior
3. Relationship Marketing
4. Brand Management
5. Nonprofit Marketing
6. Market Segmentation & Targeting
7. Internet Marketing
8. Marketing Planning & Forecasting
9. Product Design & Positioning
10. Direct Marketing
11. Advertising
12. Purchasing & Materials Management