Dear Ma’am/Sir,

Warmest greetings!

We, the third-year students from Nueva Ecija University of Science and Technology –

Municipal Government of Talavera, taking up Bachelor of Science in Business Administration,

would like to ask your full cooperation in providing the needed data and information for our study

entitled “EVALUATION OF TRADITIONAL MARKETING AND DIGITAL MARKETING OF

BUSINESS ESTABLISHMENTS IN TALAVERA, NUEVA ECIJA”.

In line with this, we are requesting to answer the given questionnaire with honesty and

careful analysis. Rest assured that we will treat all the information we gathered from you with

utmost confidentiality. Thank you very much for your support and cooperation.

Sincerely,

Cyril Mae T. Barbosa

Vanessa Caling

Gian Carlo A. Esguerra

Charisse M. Mandreza
 EVALUATION OF TRADITIONAL MARKETING AND DIGITAL MARKETING OF
BUSINESS ESTABLISHMENTS IN TALAVERA, NUEVA ECIJA
SURVEY QUESTIONNAIRE

Name: _________________________________________________________
Date of Establishment: ___________________________________________
Average Monthly income:

0 to 10,000 20,001 to 30,000

10,001 to 20,000 30,001 and above

Average Monthly expenses:

0 to 10,000 20,001 to 30,000

10,001 to 20,000 30,001 and above

Direction. Please check (/) the box that corresponds to the degree of the following effects in your
business. Use the scale as shown below:
4 – Strongly Agree; 3 – Agree; 2- Disagree; 1- Strongly Disagree
Selling Operation 4 3 2 1
Physical Store
1. Builds customer loyalty
2. Allows customer to interact with products
3. Promote immediate sales
4. Offers convenience
5. Limits customer base to local shoppers
6. Costs more for operation
7. Makes scheduling more challenging
Online Store 4 3 2 1
1. Allows selling around the world
2. Includes drop shipping
3. Decreases barriers to entry
4. Provides higher profit
5. Limits customer connection
6. Requires higher rates of return
7. Attract only those who prefer to shop online
Direction. Please put a check (/) on the box that indicates your answer to the following question
on the income and expenses with regards to the marketing channels used by your business.

Traditional Marketing
1. On a monthly basis, how much do you usually spend for marketing your products
traditionally?

0 to 5,000 10,001 to 15,000

5,001 to 10,000 15,001 and above

2. Do you perceive traditional marketing as a much expensive way to promote your products?

Yes No
3. If yes, what are the things that makes your traditional way of marketing expensive? (Check
all applicable)

Costs of labor or manpower

Investing on print ads

Producing a television commercial

Others (please specify): ____________________________________________________
4. Do you think traditional marketing is effective for your business?

Yes, because my target customers are local and this is where they are familiar with.

No, because I couldn’t assess if the customers can see the adverts.

Not all the time, because there are times that consumers are being lazy to look on
their surroundings to notice any traditional marketing tools.
Others (please specify): ____________________________________________________
5. Does traditional marketing generate enough income for your business?

Yes, because traditional marketing tool are always accessible so customers can
easily get the information about the product offered.

No, because traditional marketing tools are now being ignored due to the increase of
internet and technology.
 Not all the time, it is only effective when presenting the products on television but
not through other tools.
Others (please specify): ____________________________________________________
6. Do you think traditional marketing only reaches limited audience that’s why it doesn’t
generate a lot of sales?

Yes, because people are now more into technology and internet.

No, because customers usually knew our products through posters, fliers and text
messages.

Sometimes, because nowadays I see people ignoring the fliers and posters on the
street.
Others (please specify): ____________________________________________________
7. What traditional marketing tools helps you the most in attracting customers?

Billboards Television ads

Poster Radio ads

Newspaper Text messages

Magazines Others (please specify): ________________________

Digital Marketing
1. On a monthly basis, how much do you usually spend for marketing your products
digitally?

0 to 5,000 10,001 to 15,000

5,001 to 10,000 15,001 and above

2. Do you find digital marketing as a cheaper way to promote your products?

Yes No
3. What makes it easier for you to market your products digitally? (Check all applicable)

It effortlessly reaches current and new customers.

It can be customized and more customer focused.

 It generates lots of customer engagement.

It allows modifying and updating the campaign anytime.

Others (please specify): ____________________________________________________

4. Do you think digital marketing is effective for your business?

Yes, because almost all people today are using technology and internet and that’s
where they usually see my product offered.

No, because my target customers still prefer to look at brochures, fliers and posters
when making their purchase decision.

Not all the time, because if the product offered is new, customers prefer to look at it
physically to test.

Others (please specify): ____________________________________________________

5. Do you think digital marketing generates high sales for your business?

Yes, because the cost for marketing is low but still effective.

No, because my target audience doesn’t engage in digital marketing.

Not all the time, digital marketing generates high sales only when the products are
already known.
Others (please specify): ____________________________________________________

6. Do you think digital marketing easily reaches a wide range of audience and helps in
increasing the sale of the business?

Yes, because by reaching a bigger audience it also increases the probability of

attracting more customers.

No, because people nowadays are just skipping the adverts online.

Not all the time, because even though many people saw the adverts, I am not certain
if they are convinced to buy.
Others (please specify): ____________________________________________________
 7. What digital marketing tools helps you the most in attracting customers?

Blogs Website

Emails Social media posts

Display ads Others (please specify): ________________________

Direction. Please check (/) the box that corresponds to the degree of the efficacy of the following
marketing mix in your business. Use the scale as shown below:
4 – Very Effective; 3 – Effective; 2- Somewhat ffective; 1- Not Effective
Marketing Mix 4 3 2 1
Traditional Marketing
Product
1. Ensuring the product’s packaging are in good
condition.
2. Excellent product placement on the store.
3. Offering free taste or free testing of the product
offered.
4. Accepting returns for defective products or giving
warranty.
5. Updating the product offered based on the trends.
Price
6. Giving discounts to frequent customers.
7. Making product’s price lower against the competitor.
8. Increasing the product’s price if it is in demand.
9. Higher prices for products that has a little supply.
10. Executing the odd pricing strategy.
Place
11. Placing the store near highways and other landmarks
so it’s easy to locate.
 12. Making the store more spacious so customers can
roam around freely.
13. Investing on making the place look aesthetic and
cozy.
14. Making sure that the place is convenient to go with.
15. Making the products available where the target
customers are located.
Promotion
16. Giving out raffle tickets or coupons to customers
every purchase.
17. Making the products 50% off or buy 1 take 1
especially during peak season.
18. Sponsoring an event for publicity.
19. Putting up signages or posters on other places.
20. Giving out fliers about the best seller product and
new product offering together with a product sample.
Digital Marketing 4 3 2 1
Product
1. Investing on giving customers a great and realistic
photo or presentation of the product offered.
2. Ensuring the product would be in good condition in
any kind of transaction.
3. Providing all the product and service’s information.
4. Always updating the product offered based on what
is in demand or what is the trend.
5. Presenting the actual product so that customers would
be secured that the product or service offered are
legit.
Price
6. Adjusting the product based on the competitors’
pricing so that the products’ price wouldn’t be too
high or too low.
 7. Always putting a percentage discount on the product
or services offered online.
8. Pricing the product offered per bundle or giving a
bundle pricing.
9. Setting a much lower price than competitors to earn
initial sales or penetration pricing,
10. Doing a high-low pricing especially on seasonal
products or services.
Place
11. Pinning and giving out the business’ location so that
customers can locate and find it much easier.
12. Making the products available to purchase on social
media because most of the target customers are
always there.
13. Ensuring that distribution channels are well designed
for a fast transaction and delivery of the product.
14. Making sure that the online store’s layout is pleasing
to the eyes of customers and not boring.
15. Allowing feedbacks and suggestions on online stores
to address their concern.
Promotion
16. Offers free shipping for every purchase.
17. Conducting a promo every time of the month like the
8.8 sale or 9.9 sale.
18. Putting up vouchers on every product or service
offered.
19. Coordinating with vloggers or influencers to use and
promote the products and services online.
20. Posting videos and pictures of the products and
services offered in all social media pages.

Direction. Please check (/) the box that corresponds to the degree of the efficacy of marketing
channels in your business. Use the scale as shown below:
 4 – Strongly Influential; 3 – Influential; 2- Barely Influential; 1- Not Influential

Efficacy of Marketing Channels 4 3 2 1

Traditional Marketing

1. Using billboards to promote and project new product.

2. Putting up posters of the products and services on
lamp posts, transits, and bus shelters.
3. Advertising products and services through different
radio channels.
4. Featuring the products on Television commercials.
5. Promoting the products in newspaper articles.
6. Products and services offered are highlighted through
magazines.
7. Informing several customers to visit and try our new
products by using text messages.
8. Contacting, informing and convincing customers
about the promos over phone calls.
Digital Marketing

1. Having a website for the product and services

offered.
2. Blog posts and announcements can provide existing
and potential customers with valuable and relevant
content to help them solve their pain points.
3. Sending e-mails which includes the available promo.
4. Using email to educate customers about the product
or service’s quality and promise.
5. Posting customer’s feedbacks on social media page.
6. Posting videos containing important information of
the product and services offered on Facebook,
Instagram, and TikTok.

7. Promoting our products through banner ads across

variety of online platforms including blogs and social
media channels.
8. Using infographic display ad that features graphics
and text to educate audience about specific offering.