Principles of

marketing
Content

• Marketing process

• Segmenting markets

• Digital marketing
 Marketing process
1. Mission
2. Situation analysis
3. Marketing Strategy
4. Marketing mix
5. Implementation and
control
Segmenting
markets

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioral segmentation
 Benefits of segmenting
•
markets
Determining market opportunities

• Adjustments in marketing appeals

• . Developing marketing programmes

• Designing a product

• Media selection

• Timing of marketing efforts

• Efficient use of resources

• Better service to customers

• Helps in fixing prices:

• Assist in distribution strategies

Digital marketing

• Digital marketing is the use of the

internet, mobile devices, social
media, search engines, and other
channels to reach consumers.
It’s easy to reach local targeted
audience
It’s easy to understand. 
Can be very costly.
Results on this marketing
strategy cannot easily be
measured.
One of the most benefits of choosing
online market is that it let you build
customer oriented marketing
campaigns and that’s worth. 
Digital marketing is cost-efficient
Data and results are easily recorded,
tracked & monitored 
Real time results
Digital Marketing Examples
• Search Engine Optimization
(SEO)

• Content Marketing

• Social Media Marketing

• Email Marketing

• Online PR
References

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