Introduction to Digital Marketing

Presentation By-Dr.Anshu Singh

• Marketing has always been
about connecting with the
audience in the right place and
at the right time
Where do
people
spend most
of their
time
Where do people spend most of their time?

5.3 billion people of the earth's 8 billion are using the Internet in 2024

Number of “unique” mobile users - 5.61 billion in Jan 2024

68.38%of the world's population uses social media. The average daily usage is 2
hours and 29 minutes

India has the highest mobile data consumption rate at 12 Gigabytes or GB per
user a month
Digital Marketing
• Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and
other forms of digital communication.
• Also knows as online marketing, e-marketing, internet marketing,
cyber marketing
• It involves marketing through websites, apps, social media, search
engine, mobile and other such platforms.
• ‘Internet’ is the foundation of Digital Marketing
• Reach: Digital marketing allows for a wider reach
• Measurable: Digital marketing campaigns can be easily tracked and
measured
• Cost: Digital marketing can be more cost-effective than offline
marketing as it allows for targeted advertising
• Interactivity: Digital marketing allows for a more interactive
experience with the use of interactive content
• Flexibility: Digital marketing campaigns can be easily modified and
updated
 •Deep penetration of 5G network and smart
phones
•The number of people who are using e-

Why commerce has grown many folds

•Digital Marketing is convenience and cost

Digital effective
•For small business owners who do not
have the budget for Radio, TV or newspaper
Marketing? Ads, Online advertising is very useful
•Digital marketing campaigns can be self
managed
Forms of Digital
Marketing
• Digital marketing can take various forms such as
marketing through:
Website / App
Search Engine [Google PPC]
Social Media [Facebook, Instagram, Twitter,
LinkedIn etc ]
Mobile [SMS / Email]
What can you measure here?
Why data is very important?

Data offers key information about the customers’ habits: their tastes,
preferences, and way of thinking.

Data is very important when it comes to personalizing the customers’

experience

Data can be used to measure the ROI of marketing campaigns, making

it easier to allocate budget and resources to the most effective tactics
Macro trends in Digital Marketing
 The 3C’s
of Digital
Marketing
Content
What is a good content?
Creative
 How to make a good
creative?
• Identify your target audience and understand
their needs and interests.
• Develop a clear and compelling message that
aligns with your brand and resonates with your
audience
• Use a strong visual design that is eye-catching
and easy to understand.
• Use strong and engaging copy that is easy to
read and understand.
• Test and iterate on your creative to see what
resonates most with your audience.
Communication
How to select your communication channel?
• Goal of your campaign (ex. brand awareness, leads, sales)
• Target audience you wish to reach
• Value your product or service provides
• Message you want to communicate
• Best communication channel (the media) that makes the most sense
for your target audience.
Stages in a Digital Lead Journey
Digital Marketing Journey
What are we going to Study

Course Title: DIGITALMARKETING AND E COMMERCE

Code: KMBN 207

COURSE CREDIT: 3

HOURS: 40
UNIT 1 (8 Hours)
• Introduction to Digital Marketing & Website and Blog Development:
Introduction to Digital Marketing and its Significance; Traditional
Marketing Vs Digital Marketing; Digital Marketing Process; The
contemporary digital revolution, digital transformation framework.
Types of websites, Keywords, Understanding Domain and
Webhosting, Building Website/Blog using CMS WordPress, Using
WordPress Plug-ins; Blog Creation: Including Headlines, Links, Posts ;
Using various plugins like Elimentor
 • SEO& Email-Marketing: Introduction to SEO;
SEO Keyword Planner Tools; On Page SEO
Techniques: Indexing and Key Word
UNIT 2 (8 Placement, Content Planning &
Optimization, Display Advertising, Various
Hours) SEO Plug-in, Off –Page SEO Techniques;
Email Marketing- Introduction and
Significance, campaigns using Mail Chimp;
Email Marketing Strategy and Monitoring.
 • SEM & Social Media Marketing: Introduction
to SEM, Mobile Marketing, Video Marketing
on YouTube. Introduction to Social Media
UNIT 3 (8 Marketing: Facebook, Instagram, Linked-in,
Hours) Twitter, Google G Suit and online marketing
campaigns on theses Social Media platforms.
Content Marketing, Content creation
process, Influencer marketing
UNIT 4(6 Hours)
• Using Marketing Strategies &
Analytics Tools: Understanding
Digital marketing Strategies, Using
Marketing analytics tools to
segment, target, position; Online PR
and reputation management, Digital
Marketing Strategies and its ROI.
Using Google Analytics and other
social media analytics tools. Using
Apps and Gamification.
UNIT 5 (6 Hours)
• Applications of E-Commerce: Introduction, History of Electronic
Commerce, Advantages and Disadvantage of E-commerce, Roadmap
of e-commerce in India, E-business Models Based on the Relationship
of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model,
Electronic Payment Systems, Electronic Cash, Smart Cards and
Electronic Payment Systems, Credit Card Based Electronic Payment
Systems, Risks and Electronic Payment Systems, Electronic Data
Interchange (EDI)
Recommended Moocs
• Thanks