CATHERINE K.

DOMINGUEZ
1367 Oak Street
San Francisco, CA 94117

catsouva@gmail.com
catherinedominguez.com

WORK EXPERIENCE
SkilledUp (Apollo Education Group, Inc)

San Francisco, CA

Email Marketing Specialist

February 2015-Present

Successfully increased our affiliate provider revenue by 41% within my first month at SkilledUp crafting
promotional copy/templates that highlight our course providers (such as Udemy and Lynda.com)
Identified various customer segments, and worked closely with our sales/revenue teams to implement key
strategies around testing
Developed and maintained A/B split testing best practice docket with specific list and segment learnings that I
update/ analyze after every send. Also maintained daily an email calendar and email reporting spreadsheet for our
CEO, and VP of Marketing indicating our nurturing track and subscriber behavior
Worked closely with both the UX and content teams to develop and strategize testing around design and copy and
in several campaigns
Took on special side projects including the creation of a nurturing campaign for SkilledUp Accelerator to increase
course package sales
Working knowledge of HTML/CSS; Currently learning SQL

Curb

San Francisco, CA

Bay Area Marketing Manager

Community Manager

February 2014-October 2014

Sept. 2012-February 2014

Email Marketing Management

Helped define company email marketing strategy (both long and short-term)

Created surveys (Survey Monkey platform integration) to analyze user experience after product and feature
launches in various cities

Planned and successfully executed regional and national email campaigns

Used SQL queries (Sequel Pro) to pull, organize, and manage national and regional customer lists for email blasts

MailChimp platform proficiency (Mandrill automation)

Communications and Customer Support:

Managed consumer outreach and communications: pulling SQL data to analyze rider reports

Created and led presentations for my marketing and operations team as well as big industry players
specifically about social media for businesses and how to use it

Managed communication and business development strategy between my local accounts and partners

Proficiency using Zendesk and JIRA to manage customer support tickets

Product Experience

Used internal database to analyze individual customer experiences, supplying product feedback

Compiled monthly competitive intel reports for various regions in the US, including competitor feature/version
updates for native apps (iOS/Android), regional programs, and loyalty programs

Analyzed new rider acquisition trends and set regional campaign goals around metrics
Project Management

Created and maintained annual reports and regional budgets based on priority for Bay Area and Pacific Northwest
markets, structuring campaigns that led to nearly 30% consumer growth in 2 months

Developed marketing initiatives and kickback programs for local businesses to grow riders

Workbridge Associates

San Francisco, CA

Marketing Specialist

October 2011August 2012

Marketing and Operations:

Managed regional social media accounts reaching out to new candidates and crafting a positive brand image

Contributed weekly to company blog: workingwithworkbridge.com

Hosted regional social media/brand image training sessions and corporate trainings on topics like How to:
Marketing Your Meetup
Community Engagement:

Founded Tech in Motion SF Meetup group in San Francisco (3800 current members, 200 attendees per event
on average) to facilitate brand awareness and networking opportunities

EDUCATION

Seattle University/ Universit de Grenoble

Double BA in International Affairs, French

Seattle, WA
Class of 2010