Anshu Pugalia

Events & Conference Planner | +971 529270065 | anshu.hi@gmail.com

Summary:
• Motivated Events Planner with around 3 years of experience in Global Events
Industry and passionate about working with new and existing clients
• Huge support to the Sales team in exceeding their sales goals in the competitive
environment
• Well versed with handling exhibitor products and services to deliver must attend CIO
& Business Portfolio Conferences, Launch Events.
• Handling and supporting events globally in regions like India, USA, UAE, APAC & EMEA
• Working with world’s most reputed companies like Google, Veeam, Cisco, SAP

Strength & Skills:

• Strategic Forecasting • Budgeting & Negotiations • Business Development

• Branding & Designing • Risk Management • Vendor Management
• Capacity Planning & Space
• Management

Professional Affiliations:

• Gartner Research and Advisory Services (Bangalore) Events & Conference

Planner, Jan’17 – Nov’19

• SnapStep Services, Radical Now (Bangalore) Social Media Intern, May’16 – July’16

Work Experience:

Gartner (India)
Global Events &
Conference Planner
Jan’ 17 – Nov’19

Responsibilities: Sponsorship Engagement – Products & Services

• Negotiating with Vendors by working on yearly costs with production partners on

booth stands, branding elements and with hotels on food & beverages, etc.
• Working on different events management software & tools like Rainfocus, Box,
 Lanyon, Client Connect, Web Survey Creator and many other internal tools, thus
enhancing customer experience.
• Creating surveys and analyzing the feedback shared by attendees and exhibitors to
always strive for betterment.
• Budgeting & Forecasting – Working on a forecast plan for the event to help sales
meet their goals and work on financial budgeting for investments and savings.
• Space Management and Analysis – Making the best utilization of space and having
a spread of exhibitors, demos, food stations and other traffic drivers across the
conference platform to maximize the value and content of the showcase.
• Working with exhibitors to showcase their brand at events, keeping in mind
internal brand guidelines and making the best use of the opportunity.
• Product development – Trying varied aspects of a product by tailoring it as per the
requirement of the Clients.
• Client Relationship Management – Talking to the clients on a regular basis to
understand their expectations, deliver a seamless experience and help them
gain ROI over the months.
• Delivering Conferences around the Globe (APAC – EMEA – NA – India) – Working
on events in different regions to understand their culture and travel to deliver a
seamless experience for the attendees and the exhibitors.
• Working on new ideas/products at the exhibition, which could be sold as an added
value driver to the exhibitors. It could be about giving them a slot in the conference
agenda to speak or a space for them to give a demo, etc.
• Delivering ideas within tight deadlines – Working with close knit teams to
execute on commitments and showcase a must attend conference.

SnapStep Services – Radical Now Social Media Intern

May’ 16 – July’ 16

Responsibilities: Social and Digital Media Advertising with focus on OVUM

Hospitals and ACTIVE DOCTORS online

• Worked with a team of graphic designers to lead them in creating advertisement

campaigns in the form info graphics, text images, etc. to create an impulse within
the customers to use the service.
• Managing Facebook pages and Facebook analytics - it included setting up page
for business, analyzing the organic and paid post, insights of Facebook page and
performance of advertisement.
• Writing blogs on current scenarios - creating a convincing content for the target
audience to increase brand awareness and enhance customer engagement.
• Primary research on SEO - it covered the fundamental strategies that makes the
websites search engine friendly. It encompasses both the technical and creative
elements required to improve rankings, drive traffic and increase awareness in
search engines.

• Developed questionnaires - It was the major tool designed to get feedback from the
segmented clients to make the service better from the competitors in the
industry.
Education Qualification:

EDUCATION YEAR OF PASSING COLLEGE UNIVERSITY

MBA (Marketing) 2017 Alliance School of Alliance University
Business
BBA (Marketing) 2014 Pailan College of WBUT
Management &
Technology

Co-curricular Activities:

- Conducted events and intercollegiate fests as a member of marketing club during

MBA.
- Organizing cultural events (Kid’s day, Christmas Carnival, etc)
- Team was awarded second position in throw ball during MBA.
- Awarded third position in collage designing during MBA.
- Taken coaching classes for Primary & Secondary school children for a span of 4
years.
- Conducted winter camps for children.
- Awarded first position in Rangoli designing and face painting during BBA.
- Planned and executed cultural exhibitions as a part of CSR activity during BBA
- Captain of school Basketball Team
- Diploma in Painting
- Professional course done in Graphic Designing

Personal Details:

Date of Birth: 5th October 1992

Passport Details: N1469655
Date of Issue - 14/07/2015
Date of Expiry - 13/07/2025

Looking forward to new challenges in life and passionate about travelling and
painting.