Elaine Repucci Spencer

89 Park Avenue
Medford, MA 02155
781.696.8012
repuccispencer13@gmail.com
www.linkedin.com/elainerspencermarketingpro
SUMMARY:
Expert in increasing revenue and building customer levels by creatively utilizing best practices and innovative
programs in direct marketing and retail sales strategies. Collaborative internal and external partner focused on
researching, designing and implementing programs and systems to engage and convert consumers.
Player/coach manager who leads by example to engage, educate, develop, and inspire multi-dimensional teams.
Skilled at interpreting historical and competitive data in order to craft strategic and tactical marketing plans.
KEY SKILLS:
Revenue Growth Developed, implemented, and evaluated consumer marketing data and forecast models to
champion initiatives and tactics to strategically increase revenues.
Customer/Audience Level Improvement Orchestrated direct marketing strategies, subscription campaigns,
digital initiatives, and retail programs which engaged consumers and influenced product loyalty and audience
growth.
Project Management Leveraged relationships with internal stakeholders, outside vendors, and key retailers to
launch partnership programs, managed program implementation, and evaluated program results to drive
increased sales.
EXPERIENCE:
Harvard Business Publishing, Watertown, MA (now Brighton, MA)
2009 2016
Senior Director Consumer Marketing (Harvard Business Review)
Managed consumer marketing team through strategic planning, budgeting and implementing marketing
strategies resulting in 20% increase in audience levels and 26% increase in annual revenues (to
$30,000,000).
Achieved highest paid circulation level of Harvard Business Review in its over 90 year history.
Built forecasting models to monitor audience and revenue levels, and to strategize future business
scenarios.
Developed internal and external partnerships to implement a marketing data-base to merge customer
data of subscribers, e-commerce buyers and site visitors to improve trend analysis and targeted
marketing initiatives.
Winner of Harvard Business Publishings One Enterprise Awards in 2012, 2013, and 2015 as member of
teams who made significant progress in improving/growing the business while emphasizing strategic
priorities and cross-enterprise initiatives.
Winner (with Thunder Sky Pictures) of 2012 Telly Award for Harvard Business Reviews iPad Sales Video.
2015 Folio Show - Invited to co-lead marketing session, Keeping Your Customers, and Getting Them to
Buy More.
The Christian Science Monitor, Boston, MA
2008 2009
Marketing Consultant
Supported transition of The Christian Science Monitor from a daily newspaper to a web-focused media
company with a weekly print magazine with surveys, cover testing, advertising media kits and sales
presentations.

Elaine Repucci Spencer

Resume, Page 2

Designed online subscriber surveys to assess and influence publication design and content.
Developed and implemented marketing programs utilizing audience profiles and circulation key metrics
to build subscriptions through email, online advertising, partnerships and integrated marketing
campaigns.

Martha Stewart Living Omnimedia, Inc., Watertown, MA

2004 2008
Director of Consumer Marketing
Led promotional and operational consumer marketing activities for Body + Soul magazine, Dr. Andrew
Weils Self Healing newsletter, as well as Self Healing and Body + Soul ancillary products.
Increased subscription revenue by $6,076,000 and retail revenues by $1,222,000 for Body + Soul
magazine with effective direct response subscription and retail promotional strategies.
Conceived research initiatives which inspired the creation of a new Dr. Weil newsstand publication and
redesign of Dr. Andrew Weils Self Healing newsletter which increased newsletter renewal rates by 15%.
2007 Circulation Management Conference - Guest Panel Speaker, Sustaining Mega-Growth.
MIT Technology Review, Inc., Cambridge, MA
2000 2004
Vice President Consumer marketing and Circulation
Oversaw consumer marketing and audience development functions for all Technology Review products
including magazine, newsletter and e-newsletters.
Implemented online marketing strategies for Technology Review products which increased subscriber
base and reduced postage costs by $150,000.
New England Direct Marketing Association Awards for direct mail, print, and e-mail promotions for
Technology Review (print and digital formats) and for the launch of the MIT Technology Insider (paid
electronic newsletter).
New Age Publishing/Thorne Communications
1996 2000
Circulation Director
Directed marketing programs and activities for New Age Journal magazine, Dr. Andrew Weils Self
Healing newsletter, and Self Healing ancillary products.
Improved revenues to over $900,000 and increased audience level by 300,000 of annual edition of Dr.
Andrews Weils Self Healing with direct marketing programs.
EDUCATION:
University of Massachusetts | Boston
Bachelor of Science in English and Elementary Education
Summa cum Laude
Madden-Quigley Award for Academic Excellence and Dedication to the Field of Education
University of San Francisco
Masters Certificate in Internet Marketing
Harvard Business School
Executive Education Senior Leadership Program; Strategy Design and Execution