Asher Benjamin Feldman

706 Amsterdam Ave. Apt. 5RN | New York, NY 10025

Tel: 516-808-2702 | E-mail: asherbfeldman@gmail.com

Education

NEW YORK UNIVERSITY New York, NY

Leonard N. Stern School of Business May 2019
Master of Business Administration
Specializations in Strategy, Business Analytics, and Entertainment, Media and Technology

UNIVERSITY OF SOUTHERN CALIFORNIA Los Angeles, CA

Bachelor of Arts, Economics; Bachelor of Arts, Communication May 2012
• Cardinal and Gold Commendation for Leadership
• Editor in Chief, Daily Trojan

Experience

CENTRIC DIGITAL New York, NY

Digital Strategist, Manager 2017 - current
• Lead company-wide effort to standardize consultative offerings — build and own digital best practice taxonomy of
nearly 3,500 classifiers and define scope and relevancy of digital trends for all clients
• Established scope and analysis methodology to support Centric Digital’s first ‘Expert Evaluations’ for utility brands,
insurance companies and mobile applications in collaboration with leading global market research partner
• Orchestrated digital KPI evaluation and prioritization strategy and process installation for a $1-billion CPG company

Digital Strategist, Senior Associate 2015 - 2017

• Originated effort to restructure digital measurement and estimation strategy at Fortune 100 insurance client’s digital
center of excellence looking to establish and showcase tangible value of group’s enterprise impact
• Coordinated and launched digital thought-leadership program at multibillion-dollar managed healthcare client
including monthly trends dashboard and four quarterly industry benchmark scans
• Led collaborative data visualization, business requirements gathering, and data logic efforts for multinational
insurance client’s custom-built enterprise analytics platform, built to identify actionable insight for 16 operating
committees

GENERAL SENTIMENT Brookville, NY

Director of Strategy 2013 - 2015
• Ran consultative strategic services for media intelligence firm using social big data. Maintained all client services,
data, project and technology management. Maintained sales pipeline and dashboard product management
• Initiated weekly and monthly measurement report series on TV engagement, consumer goods industries and social
trends

BCS KNOW HOW Port Washington, NY

Founder, Writer, Editor 2004 - 2013
• Built, produced, and designed college football-centric, nationally recognized BCS analysis website; more than 4,800
followers on social media and up to 95,000 weekly readers
• Served as subject matter expert for national sports writers and outlets (NPR, The Huffington Post, ESPN.com,
ESPN’s SportsNation, Deadspin, Grantland, CBS Sports, The Big Lead, Rivals.com, etc.)

Additional Information

• Served as an editorial assistant for the New York Yankees publications department from 2012-2013 while also
managing and writing Larry King’s social media presence for King’s media startup during 2013
• Extensive experience coding in HTML, CSS, and PHP for web development; SQL and Python for data handling
• Proficiency in Microsoft and Adobe suites of products, including photo, audio and graphical editing software