SHEILA HINNEGAN

Selbyville, DE • 609-437-9845 • sheilahinnegan@gmail.com • LinkedIn: Sheila Hinnegan

EDUCATION

James Madison University, Harrisonburg, VA Expected May 2024

BBA Marketing, Minor: Entrepreneurship
Education Abroad: Semester in Florence, Italy
Summer 2022
● Received a new understanding of how to respect and fully immerse myself in another culture

INTERNSHIP EXPERIENCE

Perdue Farms E-commerce/Digital Marketing Intern June 2023-August 2023

● Tasked with creating a cohort analysis of people who have not yet previously been targeted and
developing a marketing campaign to drive sales
● Generated over $20k of direct revenue within two days of releasing my campaign to the public

RELEVANT COURSEWORK

COB 300 Competition – Student August 2022- December 2022

● Placed in cross-disciplinary teams and are tasked with integrating material from four classes and
developing a viable business plan integrating marketing, finance, management, and operations
● Selected as a finalist out of 120 teams to compete in the Rainey-Shepard Business Plan Competition
and finished in second place
● Individually received the Braun Jones MVP award, recognizing my extensive work in the business
plan, my presentation skills, and my ability to communicate with my team
Integrated Marketing Communications Plan
● Created a marketing plan for a local driving range to increase sales and exposure with college students
● Personally elected the MVP of my team, recognizing my extensive dedication and hard work the plan

INVOLVEMENT

Director of Marketing and PR, Delta Delta Delta Sorority, JMU February 2023- Present
● Run all social media accounts including Instagram and Tiktok, representing over 200 girls in my
chapter
● Create and distribute all apparel for our chapter for all events including, but not limited to
philanthropy, social events, recruitment, and periodic apparel drops
● Work with other organizations and brands in creating their apparel designs, distributing their apparel,
and doing brand deals that mutually benefit both of us.
● Manage my own personally curated “PR team” and assign them tasks to complete on a regular basis

AWARDS

Holland Yates Entrepreneurship Minor Endowment

● An award earned by students who have a minor in entrepreneurship who display academic excellence
and who engage in the College of Business at JMU and entrepreneurial activities
Braun Jones MVP Award

SKILLS

Languages: English (fluent), Italian (basic)

Collaboration: R, RStudio, Google Analytics (GA4), Bluecore, Canva, Excel, Salesforce, Zoom, WebEx,
Teams