Dr.N.G.P.

Institute of Technology
(An Autonomous Institution)
Accredited by NAAC “A+” & NBA - (CSE, IT, ECE, EEE, BME & MECH)
Dr.N.G.P. Nagar, Kalapatti Road, Coimbatore -641 048

Department of Management Studies

II Year MBA - B
BA4311 – Creativity and Innovation (Laboratory)
Batch : 2021- 2023
Regulation : 2021
Semester – III Seminar
Topic 1 :Visualization Benchmarking
Name :Ranjith S
Reg No :710721631083
Team No : 2
Visualizing Benchmark
• As discussed on The Data School.com, there are ways to find the best the
visualizations for your metrics, and showing comparison effectively. With a bar graph,
assisting in determining when revenue is greater than cost or how much revenue
differs across months. It is easier to compare with Data Visualizations, than just
numbers. Understanding the data is easier after being placed in a visual context.
Find the Best Visualizations for Your Metrics

• Selecting the best chart for your metrics is not always a straightforward process.
• Certain visualizations do not represent some datasets well, and certain visualizations cannot
represent some datasets at all.
• Sometimes you just need a table, single value, or just show some text.
• Knowing when to use each type of visualization will help you design the most useful dashboards.
Advantages of data visualization

• Graphs help people recognize patterns faster than looking through a table with numbers in it. For
example, take a look at the table below.
• Now take a look at this chart.

It is clear with the Bar Chart when Revenue is greater than cost and how much revenue differs across
months. It is easier to draw insights than in the table, where we need to read the full number in the
two cells we are comparing.
Most Common Visualizations
• After studying over 100,000 dashboards at Chartio we found most data is displayed in a handful of
the chart options.

• While these may not be the most optimized they are most often created. People create table views
of their data, single values, bar charts and line charts.
• However when we look at what visualizations are on dashboards that get the highest average
views we get a different ranking.

• Bar Line, bubble, bullet, single value, and bar charts are the most often viewed. Consider these
options before going into the more specialized types of visualizations.
Selecting Visualizations
• We have created a decision tree to help you choose the most effective chart for your data. You can
use this flowchart to select your visualizations. Please download this, print it out, and put it on the
wall near your desk.
Single Value
Multiple Values

• To display multiple values, there are four common categories:

• Relationship: how multiple independent variables relate to each other.
• Comparison: how two or more sets of data compare with each other.
• Composition: how a set of data is made up of smaller divisions.
• Distribution: how different sets of data are spread over a population or other
distribution.
Relationship
Distribution
Examples

• Using the Flowchart or the more detailed list view, we can go through the decision making process
for each of the metrics we created in the previous chapter. Review the formula and grouping
content in the Metric Spreadsheet and lets create visualizations for each one.
Things NOT to do

• 3 Dimensions
• When it comes to comparing values, people already struggle with comparing 2D areas. For
instance, all of the rectangles below have the same area.

• This is also why many people recommend caution when using pie charts or area charts since they
leverage 2D space. They can be used but only when there are very few categories.