The Importance of Sales & How to be a great salesman

Title: If You Can't SELL, You Don't Make MONEY! -ROBERT KIYOSAKI
Author: Rob Kiyosaki
Source: https://www.youtube.com/watch?
v=xPDYFTy6Fsw&ab_channel=TheRichDadChannel

Key points:

 The way business sales go is: PR first, then Marketing, then sales.
 PR (Public Relations) is, doing TV shows, events with other business
leaders, broadcasts, book launches, newspaper articles
 Marketing is SPREADSHEETS & Marketing plans, testing,
 Sales – comes after PR and marketing
 TOUGH TIMES: DO NOT CUT BACK ON PR AND SALES!! UP IT!
 Train how to Sell, b/c can’t do Marketing or PR if you can’t sell
 GOT TO LEARN HOW TO COMMUNICATE.
 Poor people can’t communicate.
 To get successful at sales, INCREASE YOUR FAILURE RATE!
 The more you fail, the more your sales will go up!
 Combine this with INCREASING sales pitches / cold calls etc. so
statistically you have to get better!

Title: Kevin O'Leary on Sales being Highest Paid Position - Shark Tank
Author: Kevin O’Leary
Source:

https://www.youtube.com/watch?v=--1ygwf3NWs&ab_channel=VictorAntonio

Key points:
 When investing in a company, have meeting with Head of Sales ONLY!
Have good wine
 They will give you best idea of market, opportunities and problems,
competition etc.
 You can learn all about the company, where the problems are buried etc.
 The CEO is a manager, guiding the ship, but NOT the be all or end all
 CEO’s can be replaced fairly easily.
 CEO’s often have to be told to get out of the way!
 Great leaders UNDERSTAND WHAT THEY ARE NOT GOOD AT!
 Should be NO CAP on sales people at all
 Interview from the Head of Sales down.
 “without sales, you don’t have a company”

Title: 3 Ways to Be a Better Salesperson, According to Kevin O'Leary | Inc.

Author: Kevin O’Leary
Source:

https://www.youtube.com/watch?v=XbS9K5HBbtI&ab_channel=Inc.

Key points:
 As an entrepreneur you’re ALWAYS SELLING
 Good sales person:
1. EXUDE CONFIDENCE
 OWN THE ROOM
 PEOPLE HAVE TO LOOK AT YOU AND BELIVE THAT YOU
KNOW WHAT YOU’RE DOING
 CAN’T SHOW DOUBT
2. Don’t be gumy, be sticky:
 If not working after long time, MOVE ON! DON’T WASTE TIME!
3. Don’t have to be KIND to everyone
 Be HONEST!
 No product or service is perfect, be honest about it
 If you tell client the downsides, they get more TRUST in you!
 Don’t LIE!

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