Ivanza Garlan

ivanzagarlan23@gmail.com | (+62) 822-8340-3461 | linkedin.com/ivanzagarlan

EDUCATION
Bina Nusantara University 2019 – 2023
International Business Management | GPA: 3.79/4.00
Related Coursework: Business Communication, Marketing Management, Strategic Management, Digital and Social
Media Marketing, Global Marketing Strategy Management

WORK EXPERIENCE
Doxadigital Creative Digital Agency Feb 2022 - Jan 2023
KOL Specialist
• Accomplished and accountable for overseeing 22 Key Opinion Leader (KOL) Campaigns within a 6-month
timeframe, including the execution of 8 campaigns within a single month. Utilized a roster of over 100 KOLs across
various platforms such as Instagram Live, Reels, Carousels, Stories, TikTok Video, YouTube Video, and more.
• Conducted thorough research and identification of 500 KOLs and Influencers, aligning with target audience
personas for campaign initiatives across diverse digital platforms.
• Demonstrated proficiency in delivering KOL databases for 5-8 client campaigns per month, including the
negotiation and agreement process to ensure adherence to contract terms. Achieved a commendable 60% success
rate in securing these collaborations.
• Provided leadership and oversight for all company KOL projects, with a dedicated team of 5 members, offering
day-to-day support and updates.
• Strategically formulated and executed KOL campaign projects for clients, leveraging social media content metrics,
including engagement and impressions. Consistently exceeded KPIs by surpassing a 150% performance
benchmark.

Executive Assistant Manager

• Orchestrated the CEO's daily agenda by efficiently managing appointments and meetings, recording them in Google
Calendar, and ensuring that invitations were extended to all pertinent stakeholders, while also overseeing timely
reminders.
• Acted as the CEO's representative, managing relationships with five key clients overseeing 10 to 15 projects, while
fostering positive collaborations with seven internal departments.
• Assisted in overseeing critical administrative functions, including the accurate calculation of monthly company
VAT data and tracking the CEO's monthly proposal interactions.
• Cultivated and nurtured robust relationships with the CEO's existing clientele by gaining in-depth insights into their
business requirements. Collaborated closely with digital strategic planning teams to craft tailored business
proposals, resulting in a remarkable 65% project win or extension rate.

Account Executive
• Accomplishing end-to-end client acquisition by researching and reaching out to 150-200 prospective clients,
arranging 10 online and offline meetings, and delivering 5 marketing proposals each month, with a 35% success
rate in closing deals.
• Strategizing and presenting 5-8 digital media plans monthly, in collaboration with internal teams, leveraging
business reviews and market insights, typically within a 5-7-day timeframe.
• Cultivating and nurturing relationships with more than 20 potential clients, addressing and resolving customer
complaints and issues through collaborative discussions with the internal team to provide tailored solutions.