Position: Marketing Executive

Location: Bangalore.
Nightingales Medical Trust (NMT) is a not for profit, non-governmental
organisation working to alleviate the different problems faced by the elderly
for over 2 decades. The Trust has established various innovative and need based projects, focusing
on dementia care, active ageing, elder abuse, social integration, economic empowerment and
capacity building, catering to all sections of the society. NMT runs several projects/ programs in
Bangalore and one in Hyderabad and looks to expand its services. For more details, visit our
website: http://www.nightingaleseldercare.com

NMT is looking for a dynamic individual with commitment and passion, and with experience in
B2C marketing to head the Marketing and Communications efforts of the Trust as Marketing
Manager.

Qualification –
 MBA in Marketing, or similar, or experience to match
 Well-rounded marketing experience of at least 4 years, preferably in the NGO sector,

Duties and Responsibilities

 Developing and overseeing marketing efforts of individual projects and the Trust,
 Developing the annual marketing strategy, content calendars, budget and key KPIs,
 Developing digital content for socials and website in line with SEM and SEO principles,
 Plan and oversee advertising campaigns as and when required,
 Conduct market research and analysis to evaluate trends, brand awareness and program
success
 Brand management in all communication and marketing collaterals to ensure brand
consistency,
 Develop, implement and monitor digital marketing campaigns to drive traffic to the
websites and generate interest in NMT’s services.
 Produce marketing KPI reports,
 Representing the organization at various forums and events,
 Any other miscellaneous duties as assigned.
 This role may require travel throughout Bangalore.

Skills Required:

 Strong interpersonal skills and excellent communication in English. Fluency in local

language will be an advantage.
 Experience dealing with multiple stakeholders and competing deadlines.
 Good understanding of market research techniques, data analysis and statistics methods.
 Ability to work independently, by planning and prioritizing work within set budgets and
timeframes
 Strong attention to detail and accuracy
 Collaborative working style
 Display critical and innovative thinking
 Demonstrate proactivity and a desire to learn
  Understand the external business environment and political, social, economic and
demographic trends as well as industry specific developments
 Excellent editorial skills
 We do not outsource anything, so you really do need to be comfortable with all aspects of
marketing and communications.
 Advance knowledge and experience working with the Microsoft Office suite of products
 Strong knowledge of SEO and SEM principles
 Knowledge and understanding of integrated program planning, development, and
administration with NGO environment.

Job Type: Full-time

Salary: As per Industry Norms

Send your CV to recruitment@nightingaleseldercare.com on or before 11th March 2023.