Israr Shaikh

Bachelor of Engineering in Computer Science

Mumbai | +917208181333 | israrshkh2@gmail.com
 www.linkedin.com/in/israr-shaikhh

Summary Skills
Experienced digital marketer with vast expertise designing, sustaining, and Digital Marketing
administering successful digital marketing campaigns.
Experience with Web UI, B2B and B2C marketing, Google Analytics, and
I have spent around 6 years
delivering regulatory, strategic, and implementation projects
working in a startup, as a
Bringing comprehensive marketing expertise as well as campaign experience.
freelancer, and as a consultant.
Adept in developing and implementing client-centered strategies targeted at
And gained expertise in this
increasing brand awareness and visibility. Collaborative and creative manager
particular field
skills accomplished at managing digital marketing presence content.
Experienced in leading teams of Marketing professionals to meet and exceed
digital marketing goals. Website Development

Work Experience I have developed responsive

websites, the live project is
Senior Software Engineer May 2021 - Ongoing
immunofree.me. I can develop
NECSWS(MNC) creative, modern, responsive
Responsibilities websites as well as Mobile Friendly
in Wordpress, Shopify and
Worked on 10 different websites which had a big site architectures for a Bigcommerce
U.K. Client.
Co-ordinating with the editors regarding the content structure.
Identify Technical SEO best practices and execute them across all the
SEO
websites.
Measured SEO performance with keyword rank tracking, keyword visibility, Hands on Experience on all
organic web analytics, and Google Search Console site monitoring aspects of SEO and successfully
including indexing, errors, and visitor engagement. completed the SEMRUSH SEO
Performed regular site audits to ensure priority site sections are crawlable, Certification.
are optimized for the proper keyword focus, and provide users
content/functionality to match searcher intent.
Marketing Tools
Used web analytics platform and SEO tools to monitor, analyze, and
optimize website activity, traffic trends, SERP rankings, and customer Google Tag Manager Canva
acquisition metrics, through monthly and ad-hoc reports. Google Analytics Google Optimize
Experience in working with both manual and tag management analytics Google Keyword Planner SEMrush
implantations and common troubleshooting tools, including Developer Screaming Frog Zendesk Adroll
Tools, Tag Assistant, or GA Debug MOZ Sendlane MailChimp
Assists in tag management services and user acceptance testing of site InfusionSoft GT Metrics Google
tags in order to maintain integrity across multiple sources of data. Merchant Center Google My
Establishes a foundation for web analytics, including identifying key Business Google Ads Google
performance indicators, building dashboards, presenting key insights Search Console Bing Webmaster
weekly and ensuring data drives actions to improve the business. Google Data Studio
Digital Marketing Manager Nov 2019 - Feb 2021
Biogetica
Responsibilities:
Developed and implemented data-driven strategies for interactive
marketing campaigns which significantly increased brand awareness in the
market.
Pro-actively participated in weekly team meetings with managers and was
responsible for the allocation of the advertising budget.
Successfully Implemented the PPC (Pay per Click), Retargeting, Shopping
and Contextual campaigns on Google, Facebook, Instagram, and Bing with
a marketing budget of around 10 Lakh/Month.
Listing and Advertising on Amazon and other e-commerce health portals.
Executed Native Advertising using Adroll, Criteo, Outbrain, as a tool to gain
new users as well retarget users visited on website.
Sending a weekly newsletter to the user for upsell/cross-sell of the
products using email marketing software like Infusionsoft and Sendgrid.
Hands on experience of using Affiliate marketing platforms like shareasale,
clixgalore, pepperjam and refferalcandy
Improvising the Landing Page design for the user to clearly understand the
flow of the Product/Services.
Continuously performing On Page/Off Page/Technical SEO activities to
improve traffic of the website.
Hands-on experience on SEMRUSH to Analyze Competitor, Keywords,
Traffic Analytics, Technical issues related to Website.
Implementation and handling of Google Analytics, Google Tag Manager,
Facebook Pixel, Google Search Console to track the KPI's.
Collaborated with Content Team to promote blog posts and guest posts.
Collaborated with Graphic Designer to design the Banners, images for
Social Media.
Maintaining the Brand Awareness of the Campaign by Posting on different
social media platforms like facebook, instagram.
Communicate with the Developers team to Design the UI/UX of the website
or to solve any technical glitches that occur on the website.
Providing reports of the Advertising Campaign, Emails, SEO, Social Media,
User behaviour on website.

Digital Marketing Executive Jun 2016 - Nov 2019

FullonDesi.com
Served as a key member of the executive team charged with formulating
strategic direction and devising business development initiatives consistent
with the overall strategy. Created an eCommerce website that serves the base
purpose of this business but that's not where I stopped, I have included myself
with Technical Marketing which integrates with the website and provides
automation of things like (tracking and analytics)
The following are my achievements in this company
Created an automated system for orders/shipping/tracking which saved
daily 4hours of operational work Just by using excel.
Managing Facebook Advertising driving sales based on interest and age
group.
The company ranks #1 on google because of the SEO techniques I have
implemented.
Used Google Analytics to narrow down the audience for targeting which
reduced company marketing expenses.
 Moved the server from US to Bengaluru (Cloud VPS) which decreased the
average load time of the website from 10 sec to 4 sec. thus helped in
doubling the conversion ratio from 2% to 5%
Set up robots.txt and .htaccess files for redirects, spidering, and error
pages.

Core Competencies
SEM Email Marketing Automation
SEO Website Designing
Facebook Advertising Html,CSS
Bing Advertising Microsoft Excel
Team Handling Social Media Marketing

Certifications
I have successfully completed the following Certifications
Digital Marketing-Google Digital Garage
SEMrush SEO
HubSpot Digital Marketing
HubSpot Email Marketing
Social Media Analytics-Quintly

Digital Marketing SEMrush SEO HubSpot Digital Marketi…

HubSpot Email Marketing Social Media Analytics-…

EDUCATIONAL QUALIFICATION
College Qualification Year of
passing
Anjuman Islam Kalsekar Technical B.E. in Computer 2016
Campus Engineering

Swami Ramkrishna Paramhans HSC 2011

College
Veer Savarkar English High School SSC 2009

Personal Details
Name: Shaikh Israr Shaukat Ali
Date of Birth: 31st August 1993
Languages known : English, Hindi & Marathi
Gender: Male
Marital Status: Single
Address: 1804, Bhimratan Building, Bhimwadi, Govandi, Mumbai – 400043.