MARTINA FAJARIANI

Social Media Specialist

https://www.linkedin.com/in/martina-fajariani-103410187
Denpasar, Indonesia | HP: 089629042237 | Email: tinafjr96@gmail.com

ABOUT ME

I’m an experienced specialist in social media content creating on multiple platform such as
Instagram, TikTok, and LinkedIn. Improvements in engagement and brand awareness through
such ways has been proven on those social media platforms almost 2 years of my dedication
and passion.

EXPERIENCES
Dibilabs.id (Freelance) – Jakarta, Indonesia
Copywriter (April 2023 - Now)

● Researching clients, their competitors and the target audience

● Interpreting account briefs
● Producing original, clear and credible ideas
● Supervising intern copywriter

Palette (subsidiary Bukalapak) – Jakarta, Indonesia

Growth Specialist (February 2023 – May 2023)

● Identify, prioritize, and advance opportunities that drive the growth of lead acquisition and
retention
● Align initiatives with cross-functional teams
● Maintain timelines to iterate, build, or automate product feature/ user treatment/ ops based
on experiment result
● Leverage data-driven decision-making to continuously test, measure, and optimize marketing
campaigns
● Searching and improving upon content plan according to brand identity and vision through
collaboration with graphic designer
● Communicating and cooperating with partner for brand campaign
● Supervising freelance content creator

HaiBolu (subsidiary Bukalapak) – Jakarta, Indonesia

Social Media Specialist (August 2021 – May 2023)

● Marketing research to make paid content and partnership content. Managed to increase
social media interaction to 34,5% from ads.
● Researching and improving upon content plan according to brand identity and vision through
collaboration with graphic designer.
● Communicating and cooperating with partner for brand campaign.
● Analyzing brand’s social media with supporting software and tools such as Socialbakers and
Instagram Insights.

Bisnishack.com – Yogyakarta, Indonesia

Book Author, Content Writer, and Copywriter (February 2020 - June 2021)

● Research and interview with business owners, CEOs, and content creators for YouTube
content.
● Author of business-related genre which sales exceeded 1000 pcs within three months.
● Script writing, copywriting, and caption for ads content.
● Writing SEO articles for bisnishack.com website.
KapanLagi Youniverse – Yogyakarta, Indonesia
Content Creative (August 2018 - February 2020)

● Creating topics and articles daily.

● Organizing and arranging schedule for content on CMS, Vidio, and YouTube.
● Doing field researches, coverages, and interviews.

EDUCATION

STMM MMTC Yogyakarta (2014 - 2018)

D4 Management of News Production - IPK 3,55

SKILLS
● Communication
● Teamwork
● Time Management
● Social media marketing
● Social media management
● Social media analytics
● Copywriting
● Content planning
● Content creation
● Campaign strategic planning
● Creative thinking

CERTIFICATE

● Content Creator (November 2022)

Start Your Content Academy (SYCA) - Bangun Jutaan Followers dan Hasilin Miliaran di TikTok
& Reels (Build Millions of Followers and Make Billions on TikTok and Reels)

● Content Creator (March 2023)

Explore Power Club Traveloka – Outstanding Performance in Community