Azzen Abidi

San Francisco, California, United States

azzen.abidi@gmail.com

linkedin.com/in/azzen-abidi

Summary
A programmer turned growth marketer with 4+ years of experience in B2B SAAS Growth Marketing.
 
My favorite case study is helping Veamly build an 8M USD pipeline, completely bootstrapped.
 
I am an explorer at heart always looking at the big picture.
 
I leverage my technical background on top of my marketing expertise and understanding of behavioral psychology
to uncover growth loops through rapid experimentation.
 
That's what excites me the most!
 
Specialties: Growth Hacking, Software Automation, Growth Marketing, Community Building

Experience
Growth Marketing Consultant
Self-employed
Sep 2022 - Present (9 months)
I work with clients in B2B SAAS to help them with GTM & drive user acquisition. I leverage data &
creative thinking to develop and execute innovative marketing strategies that deliver results.
 
Responsibilities:
 
- Conducting extensive market research to identify customer needs, pain points, and behavior patterns
to inform product development and marketing strategy
- Developing and executing multi-channel marketing campaigns, including email, social media, SEO
and content marketing.
- Collaborating with cross-functional teams, including product, design, and engineering to develop and
implement growth initiatives and experiments

Mentor
Founder Institute Tunisia
Feb 2020 - Present (3 years 4 months)
The Founder Institute (http://fi.co/) is the world’s largest entrepreneur training and startup launch
program, helping aspiring founders across the globe build enduring technology companies.
 
In the Founder Institute's four-month, part-time program, promising startup entrepreneurs “learn
by doing” and launch a company through structured training courses, practical business-building
assignments, and expert feedback from a large network of business mentors.
 

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 Responsibilities:
➼ Deliver actionable feedback to founders throughout the cohort
➼ Educate founders on growth hacking as part of the FI Growth Track

Content Writer
Medium
Oct 2016 - Present (6 years 8 months)
Achievements:
➼ Published 50 articles with +180k views gross(100% organic traffic)
➼ Increased the reach of my Medium blog to 200k
➼ Featured in top Medium publications: The Writing Cooperative, Noteworthy - The Journal Blog,
Codeburst and others

Growth Marketer
Veamly Inc
Jun 2018 - May 2022 (4 years)
Employee #3 & first full time marketer at Veamly, a startup based in San Francisco, leading the unified
workspaces & future of work category. I worked closely with our CEO to define & execute our GTM
strategy.
Achievements:
➼ Designed viral organic Twitter campaigns that garnered +200k impressions gross
➼ Garnered +2k subscribers for a C-level linkedin newsletter in less than 24 hours
Featured in top media outlet: Techcrunch, Thrive Global, Hackernoon
➼ Tripled website traffic in 90 days through a guest blogging program
➼ Scaled the content engine that generated an 8M pipeline(company blog, 2 newsletters, webinar
series and a podcast)

Education
Fellow - On Deck First 50
Jul 2022 - Sep 2022
Competitively chosen to participate alongside a cohort of 65 individuals in a selective 10-week program
of personal and professional development to help talented individuals find their next venture in the start-
up space.

Participant - AWS Community Builder

Mar 2022 - Mar 2023
Competitively chosen to participate in a 1 year program that offers technical resources, education,
and networking opportunities to AWS technical enthusiasts and emerging thought leaders who are
passionate about sharing knowledge and connecting with the technical community.

Participant - Soliya Connect

Mar 2022 - May 2022
Competitively chosen to participate in an online cross-cultural education program integrated into
existing post-secondary curricula in more than 200 universities across 35 nations, providing a deeper

Azzen Abidi - page 2

 understanding of the perspectives of others on important socio-political issues and crucial 21st Century
skills, including critical thinking, communication, and digital media literacy.

Ecole Supérieure Privée d'Ingénierie et de Technologies - ESPRIT

Engineer's degree, Computer Software Engineering
2017 - 2018

Participant - Mozilla Tech Speakers Program

Jan 2017 - Mar 2017
Competitively chosen to participate in a virtual program to bring together volunteer contributors who are
already speaking to technical audiences (developers/web designers/computer science and engineering
students) about Firefox, Mozilla and the Open Web in communities around the world.
 
Acquired Skills: Public Speaking, writing proposals, sharing actionable feedback

EPISOUSSE
Engineer's degree, Computer Software Engineering
2015 - 2017

Participant - Civic Tech Leadership program

Nov 2016 - Dec 2016
Competitively chosen to participate in an intensive virtual mentorship and learning exchange engaged
200 young people from 14 countries to teach them how to use technology for good governance. I was
among the final cut of 16 young leaders that were invited to join an Innovators’ Exchange Study Mission
in April 2017 to meet with technologists, social entrepreneurs and policymakers in Silicon Valley, CA,
and Washington, D.C. The program is supported by the Aspen Institute’s Stevens Initiative, which
honors the legacy of Ambassador Chris Stevens, with funding from the U.S. Department of State and
Bezos Family Foundation.

Faculty of laws, economics and management of Jendouba

Bachelor's degree, IT applied in management
2012 - 2015

Licenses & Certifications

Content Marketing - HubSpot Academy
Issued Nov 2022 - Expires Dec 2024
c0cc10436dba49b78a720a5319a70998

Inbound Sales - HubSpot Academy

Issued Nov 2022 - Expires Dec 2024
7f61178245c346e7bd966aa1c3896a77

Social Media Marketing - HubSpot Academy

Azzen Abidi - page 3

 Issued Nov 2022 - Expires Dec 2024
f9ec68013b7d45689b44704b8cbbb347

Growth-Driven Design - HubSpot Academy

Issued Dec 2022 - Expires Dec 2024
543d0233ef934b538f941822f75ca0af

Skills
Social Media Marketing   •   Email Marketing   •   Community Building   •   Search Engine Optimization (SEO)   •  
PHP   •   Linux   •   Open Source Software   •   Public Speaking   •   Web Content Writing   •   Web Development

Honors & Awards

Nasa Space Apps Challenge Tunisia 2016 Awards [ 3rd Prize] - Nasa Space Apps
Challenge Tunisia judges
Apr 2016
We won the third prize in the nasa space apps challenge Tunisia 2016 with our KITOYZ project.
It is the new brand of eco friendly toys . The electrical energy is produced from the absorbed carbone
dioxide . Besides, people can tune the toy design and even submit their own via our collaborative
platform. Since it's a liferay based project, it can be easily integrated within NASA's current information
system.

Civic Tech Leadership Award for Hoper - NDI

Jan 2017
Hoper is an online platform that aims to empower disabled people by connecting them with service
providers such as education and health care .
more info here https://civictechleaders.org/

International Alumni Of The Year - The Pie

Sep 2019
"Azzen Abidi has taken it upon himself to bring a global education experience to as many people as
possible. As well as developing an online platform, Abidi has been a tireless advocate for people with
disabilities in his community. Our judges said they were impressed by the complexity of his ideas and
the actions he took to make it happen."
 
Source: https://pieoneerawards.com/thepieoneerawards/en/page/2019-winners
 
Related Links: https://www.stevensinitiative.org/impact/virtual-exchange-alumnus-is-committed-to-
empowerment-and-advocacy/

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