A SUMMER INTERNSHIP PROJECT

Submitted to

Amity University, Kolkata

for the partial fulfilment of the award of the degree

BACHELOR OF COMMERCE HONORS

By
Name: K Shivani
Enrolment Number: A90904619012
Faculty Guide: Anandi Sarkar Pyne
Industry Guide: Meghhaa Woraah

AMITY COLLEGE OF COMMERCE AND

FINANCE
AMITY UNIVERSITY, KOLKATA
2020
 DECLARATION

I hereby declare that the Summer Internship Project entitled “DIFFERENT Ps OF DIGITAL

MARKETING AND SALES STRATEGY OF TALENTSERVE" submitted by me in partial

fulfilment of the requirements for the award of the Degree of BACHELOR OF COMMERCE

to the AMITY UNIVERSITY, KOLKATA is based on the experiments and studies carried out

by me. This work is original and has not been submitted in part or full for any other degree or

diploma of any university or institution.

Date: 13/12/2021

Place: Kolkata

K SHIVANI

Enrolment No.: A90904619012

CERTIFICATE FROM
ORGANIZATION
 AMITY COLLEGE OF COMMERCE

AND FINANCE

KOLKATA

CERTIFICATE
The research work embodied in this dissertation entitled “DIFFERENT Ps OF DIGITAL

MARKETING AND SALES STRATEGY OF TALENTSERVE" submitted by K SHIVANI,

Enrolment no: A90904619012 in partial fulfilment of the requirements for the award of the

Degree of BACHELOR OF COMMERCE to the AMITY UNIVERSITY, KOLKATA is based

on the studies carried out by him. This work is original and has not been submitted in part or

full for any other degree or diploma of any university or institution.

Date: 13/12/2021

Place: KOLKATA

Faculty Guide

ANANDI SARKAR PYNE

(Signature)
ABOUT THE  TalentServe is an Ed-tech company
COMPANY recognized by Start-up India, collaborated
and founded by IIT, IIM and SIBM alumni,
is helping students and job-seekers to
prepare for their careers through their
Initiative SAARATHII. “The secret of joy in
work is contained in one work-excellence.
To know how to do something well is to
enjoy it”. So as to achieve your dream job let
me introduce you to SAARATHII, a service
which is offered by TalentServe, a start-up
company by IIM, IIT and Symbiosis alumni.
In present time, TalentServe is wishing to
train career seekers and working
professionals develop their future. Assuring
with high-speed internet in pockets, they
give you a 360-degree solution for all your
educational, work and corporate needs.
 EVALUATION OF THE PRODUCTS AND
SERVICES OFFERED BY TALENTSERVE
ABOUT SAARATHII

 Guaranteed certificate: It gives you guaranteed certification for attending Live

Counselling Sessions.
 Year’s Subscription: They provide unlimited opportunities by giving subscriptions.
 Live Sessions: For upgrading your career goals they conduct live sessions every month.
 Portfolio Building: They provide assistance for creating a professional LinkedIn
profile.
 Doubt Clearing: They help you in clearing your career related doubts.
 Curated Resume: It gives you well designed and organised templates for your resume
that can be downloaded and edited.
 With SAARATHII, you will get an opportunity to interact with TedEx speakers, IIT,
IIM and SIBM alumni and Industry Experts.
 They provide you with 1 on 1 Mentoring and Mock interview sessions by the Industry
Experts.
Analysis of Different Ps of Digital
Marketing and Sales Strategy
INTEGRATION INTO GROWTH STRATEGIES:
As a business leader, TalentServe considers the different Ps of marketing and sales strategies
factor into overall growth of the start-up company. The marketing components seamlessly
integrate with any other growth strategy any successful company may develop. TalentServe’s
growth strategies look at cost leadership, market penetration, diversification and even
acquisition to build a bigger successful career base.

COST LEADERSHIP STRATEGY: (PRICE)

This growth strategy applied by the company is specially designed to capture larger parts of
the target market that is freshers looking for job, preparing for interview, etc by being the
cheapest for the product or service across the competitive world. The company equally strives
to achieve success by bringing changes for the competitive companies as well. With its focused
model on cost leadership, TalentServe is able to price its services below those of the
competition, offering its services virtually with great ease and also does a lot of promotions by
giving the best subscription to the target market.
PRODUCT
The Indian online learning space has seen a rapid growth in the post-COVID times. Such a
staggering growth in the number of users though would be hard to imagine, had it not been for
the deadly coronavirus outbreak that has brought the entire world on its knees. Talent Serve,
an online education hub which is known for its wide variety of courses for competitive exam
preparation, too has gained immensely from the situation, so much so that the platform now
has more than 30 million registered users and 350,000 paying subscribers. In this case study,
we will take a good look at the journey of Talent Serve, its marketing strategies and the funding
received to reach where it is today. As part of its aggressive marketing strategy, Talent Serve
makes extensive use of digital marketing (Google, Social Media and OTT platforms such as
Netflix, Amazon Prime, etc.), TV commercials, Radio, and out-of-home (OOH) advertising
methods such as billboards. While digital marketing and OTT platforms are the top revenue
generators in tier-1 cities, TV and OOH methods of promotion bring in more leads in smaller
towns. The company doesn’t like to spend much on newspaper ads. Talent Serve follows a
freemium business model. In simple terms, Talent Serve offers some of its basic services for
free and charges a subscription-fee for its high-quality content. The pre-recorded classes are
free of cost; while, the live, interactive sessions with top experts are paid.
PROMOTION
There are now approximately 3.2 billion social media users worldwide, which equates to about
42 percent of the population. Social media platforms like Facebook, Twitter, Instagram, and
PLACE
Reddit are the most popular among millennials, followed by Gen Z, Gen X, and baby boomers.
Since their early days, social media platforms have matured in every way imaginable, and they It has been several years since the number of mobile internet users has exceeded the number
now provide a myriad of different ways how they can be used in higher education marketing.
of people who access the internet from desktop computers and laptops. In 2020, the number of
Regardless of which social media platform you decide to target, your goal should always be
smartphone users worldwide is projected to reach 2.87 billion, which means that nobody who
the same: establish meaningful connections with your target audience by providing engaging
wants to succeed in education marketing can afford to not have a mobile-friendly website with
content. It’s helpful to create a social media marketing (SMM) persona to represent your target
an optimized landing page. For a website to be mobile-friendly, it must look and feel great on
audience. The marketing persona should include information such as age, gender, education,
mobile devices, which means that all links and navigation elements must be easily clickable,
goals, challenges, and primary values. When deciding what content to create, always keep your
the site itself must be responsive, and page loading times shouldn’t exceed three seconds (that’s
social media persona in mind but don’t be afraid to experiment.
how quickly a half of the online population expects a website to load). In 2021, it’s also worth
considering using AMP, which is a web component framework and a website publishing
technology developed by Google that provides a straightforward way to create web pages that
are fast, smooth-loading, and prioritize user-experience above everything else.
DETAILED WORK AT TALENTSERVE
Internship duration was for 2 months.

For the 1st Week Commencing: 24th June-27th June,2021

Targets for the week: 80-100 people

Achievements for the week: 46 followers in each social media platform.

Week’s Summary

Days / Time

Monday

Tuesday

Wednesday

Promoted the company in different social media handles to get followers for the
Thursday
company
Promoted the company in different social media handles to get followers for the
Friday
company
For the 2nd Week Commencing: 28th June-4th July,2021 For the 3rd Week Commencing: 5th July-11th July,2021
Targets for the week: 80-100 people Targets for the week: No Specific Target

Achievements for the week: 46 followers in each social media platform Achievements for the week: Bought followers in each social media platforms for the
organization.
Week’s Summary
Week’s Summary

Days / Time
Days / Time

Promoted the company in different social media handles to get followers for
Monday Promoted the company in different social media handles and brought 7
the company. Monday
followers for the company.
Promoted the company in different social media handles to get followers for Promoted the company in different social media handles and brought 11
Tuesday Tuesday
the company. followers for the company.

Promoted the company in different social media handles to get followers for Promoted the company in different social media handles and brought 9
Wednesday Wednesday
the company. followers for the company.

Promoted the company in different social media handles to get followers for Promoted the company in different social media handles and brought 14
Thursday Thursday
the company and brought 2 interns. followers for the company.

Promoted the company in different social media handles to get followers for Promoted the company in different social media handles and brought 6
Friday Friday
the company and brought 1 intern. followers for the company.
For the 4th Week Commencing: 12th July-17th July,2021
Targets for the week: No Specific Target

Achievements for the week: Bought followers in each social media platforms for the
organization.

Week’s Summary

Days / Time

Promoted the company in different social media handles and brought 5

Monday
followers for the company.

Promoted the company in different social media handles and brought 9

Tuesday
followers for the company.

Promoted the company in different social media handles and brought 7

Wednesday
followers for the company.

Promoted the company in different social media handles and brought 11

Thursday
followers for the company.

Promoted the company in different social media handles and brought 8

Friday
followers for the company.
For the 5th Week Commencing: 12th July-17th July,2021
Targets for the week: No work was assigned.

Week’s Summary

Days / Time

Monday No work was assigned for this week.

Tuesday No work was assigned for this week.

Wednesday No work was assigned for this week.

Thursday No work was assigned for this week.

Friday No work was assigned for this week.

For the 6th Week Commencing: 25th July-31st July,2021
Targets for the week: To sell 3 Basic Plan of SAARATHII and post 2 stories.
#TalentOlympics (Post 6 stories, sell the basic plan to minimum 5 people, hire 5 Campus
Ambassador, Increase at least 10 followers across all the platforms).

Achievements for the week: Sold the basic plan, posted the stories, continuing with
TalentOlympics.

Week’s Summary

Days / Time

Sunday Sold all the 3 Basic Plans of SAARATHII.

Monday Posted 2 stories on LinkedIn.

Tuesday Started with TalentOlympics, posted the 1st story on LinkedIn and brought a
total of 3 followers on different social media platforms.

Wednesday Posted the 2nd story on LinkedIn and brought a total of 2 followers on different
social media platforms.

Thursday Posted the 3rd story on LinkedIn and brought a total of 4 followers on different
social media platforms.

Friday Posted the 4th story on LinkedIn.

Saturday Posted the 5th story on LinkedIn and brought a total of 3 followers on different
social media platforms.
For the 7th Week Commencing: 1st August-8th August, 2021 For the 8th Week Commencing: 9th August- 14th August,2021
Targets for the week: Complete the evaluation process. Targets for the week: Talent Olympics Contest.

Week’s Summary Week’s Summary

Days / Time Days/ Time

Friday 1st story posted on LinkedIn.

Sunday No work was assigned.

Saturday 2nd story posted on LinkedIn.

Monday No work was assigned.
Sunday 3rd story posted on LinkedIn.
Tuesday No work was assigned.
Monday 4th story posted on LinkedIn.
Wednesday No work was assigned.
Tuesday 5th story posted on LinkedIn.
Thursday Completed the evaluation process.
Wednesday 6th story posted on LinkedIn.
Friday No work was assigned.

Saturday No work was assigned.

For the 9th Week Commencing: 16th August- 20th August, 2021

 As it was the last week of the journey of our internship, no

further work was assigned.