Digital Branding For

Kagaay Technosolv Pvt. Ltd.

A project proposal for

Bachelor of Business Administration

By
MD. Izahar Alam
191004002014

Under the guidance of

Prof. Snehasish Bhattacharjee

Techno India University

Date
21.03.2021

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 Certificate of Approval

The following Project Report titled "Digital Branding for Kagaay

Technosolv Pvt. Ltd." is hereby approved as a certified study in
management carried out and presented in a manner satisfactory to
warrant its acceptance as a prerequisite for the award of Bachelor of
Business Administration for which it has been submitted. It is
understood that by this approval the undersigned do not necessarily
endorse or approve any statement made, opinion expressed or
conclusion drawn therein but approve the project report only for the
purpose it is submitted.
Project report examination committee for evaluation of project report

Name Signature

Faculty Mentor

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 ACKNOWLEDGEMENT
I would like to thank all the concerned persons who have helped during
the internship & even preparing the report. This Internship provided me a
platform to work with highly qualified individuals. This internship
wouldn’t have been the same without the enthusiasm of Professor
Snehasish Bhattacharjee whose guidance helped me refine this report.
A special thanks to Professor Tapas Chakraborti who helped me in
understanding the different aspects of Digital Branding.

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 DECLARATION

I am MD. Izahar Alam, hereby declare that the presented report of

internship titled “Digital Branding for Kagaay Technosolv Pvt. Ltd.”
is prepared me after the completion of one month’ work at Team 21
Worldwiide Pvt. Ltd.

NAME: MD. Izahar Alam

STUDENT ID: 191004002014
INTEGRATED BBA+MBA (FS)
TECHNO INDIA UNIVERSITY

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 COMPANY PROFILE –
Team 21 Worldwiide Pvt. Ltd.

OVERVIEW
T21W is a 360 degree that provides end-to-end solutions for business, new or
experienced. We stand out in a way as we have segregated our operations and have
come up with five major verticals that will suffice all your needs.
Our services are based on S.A.N.D.S Model.
S – Sales
Our strategies and efforts are driven towards results-oriented marketing and making
sure that an organization reaches the desired sales graphs. Here, T21W not only
prioritizes a client’s needs but also moves ahead in accordance with their buyer’s
requirements and maintaining a healthy balance.
A – Activation
We understand a brand’s requirements and preferences and are open to various
activation methods that might create the needed buzz and impact in the minds of the
audience.
N – Network
A business may require a network that would differ from company to company and
we specialize in diversified services. T21W owns a ground-level and root experience
of building communities with the various initiatives taken for the individuals to come

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together and have each other’s back to let every member fly high and fulfill their
dreams.
D – Design and Digital
We offer 360-degree digital marketing services and graphic designing assistance
right from brainstorming, conceptualizing, ideating, and implementing. The content
and designs across the various platforms are carved accordingly in order to meet the
brimming trends and never-ending demands of the audience.
Team21 Interior Worx is our initiative to provide all trendy and affordable interior
designing needs and make your dreams come true.
S – Strategy
To achieve the desired goals and establish a secured position in the competitive
market are the two sole needs of any business. T21W created a roadmap and stand
strong being the backbone for planning and implementing the strategies to reach
attain the objectives with the aspired pace.
Website
https://dot.t21w.com
Phone
8433811383
Industry
Marketing & Advertising
Headquarters
Navi Mumbai, Maharashtra
Specialties
Digital Marketing Agency, Social Media Marketing, Consultancy Agency, Interior
Design, Social Media, Marketing, Advertising, Search Engine Marketing, Paid
Marketing, Sales, Content Marketing, Graphic Designing, Interior Work, Marketing
Consultant, Branding, Digital Strategy, and Digital Marketing Services.

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 INTRODUCTION

Digital Branding aims and works to create connect between a business and their
customers and leave the customers with an essence of the values of the business. In
short Digital Branding is not used only for the sole reason of driving sales now-a-
days.
Digital branding is used to enhance the awareness amongst the market and audience,
make an image and style of the brand and use these things to bring a long term
customer loyalty.
Benefits of Digital Branding are as below:-
• CONSISTENCY IS KEY: The biggest advantages of digital branding is
the ability to be spread through various digital channels, such as: online ads,
search engines, social media, websites and online activations. The ability
to apply your brand’s story consistently throughout all channels is what
drives the effectiveness of your business. It will help reaching your target
group in the large pool of (online) consumers. We are way beyond the point
of focusing on a single channel, in which we hope to reach everyone. Telling
your story and expressing it through each touchpoint, is essential.

“A BRAND IS JUST A PERCEPTION, AND PERCEPTION WILL MATCH

REALITY OVER TIME”
— Elon Musk, CEO of Tesla
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• BUILDING RELATIONSHIPS: Your brand needs to tell a credible
story. A story that consumers want to be able to relate to. The digital
landscape is evolving fast and we’re experiencing a technological evolution
that gives potential consumer the tools to experience brands in many ways.
Our goal is building relationships with them. A solid Digital Branding helps
you build these relationships, because your brand values are the ground from
where you start building with the digital principles you’ve defined instead of
the tools and technology.

“IF PEOPLE BELIEVE THEY SHARE VALUES WITH A COMPANY,

THEY WILL STAY LOYAL TO THE BRAND.”
— Howard Schultz, CEO of Starbucks

• WORD OF MOUTH: One-way communication is boring. The tools &

technologies used in digital branding, enable you to really interact with
consumers. That results in consumers not only being involved in your brand,
but also in starting to really love your brand and the story it represents. This
leads to personalized and unique consumer experiences, as each consumer is
different and has his or her own values. Through interaction, both parties not
only provide input but also feel part of a bigger whole. Long term
relationships are worth investing in, as they lead to longer commitment and
ultimately create brand ambassadors: your customers become one with your
brand and start communicating about it to family and friends. The power of
word of mouth is certainly not be underestimated.

“A BRAND IS NO LONGER WHAT WE TELL THE CONSUMER IT IS —

IT IS WHAT CONSUMERS TELL EACH OTHER IT IS.”
— Scott Cook, Co-Founder of Intuit

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Role of Social Media in Brand Building

The role of social media in building brands is an extremely important one. With
social media, all consumers can share their voice and opinion. With the different
types of social media platforms, companies have many ways to connect with their
audience. Social media increases the amount of exposure a brand receives and
increases traffic. Social media also helps to develop loyal fans and generates leads.
Having a strong social media presence allows a brand to develop business
partnerships, reduce marketing costs and improve sales.
Another huge benefit of social media is that it provides market insight companies
can use to better their brand. When a brand is experiencing problems, social media
is there to connect with consumers that can provide insights into why the brand is
having those problems. Social media also humanizes brands by allowing
companies to respond to consumer problems, comments and feedback.
Social media marketing not only helps companies connect with their consumers in
a more engaging and sincere way, it also allows companies to provide their
audience with a call-to-action and reinforces deep connections.

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