STATEMENT OF PURPOSE

Having worked as Application Developer for over 5 years, I have specialized in

developing application software(s) within the technology products domain and
Responsible for end-to-end project cycle, from requirement specification, to solution
design, implementation and delivery, which has required me to keep abreast with latest
technological trends and interact with clients to understand their requirements. In the
process, I have realized the importance of Marketing in client management to influence
decision-making.

Upon graduating, I wish to gain more experience in marketing and ultimately grow into
an expert in the same for the niche markets and clients up in the value chain.As a
dynamic, results-driven professional with a passion to help companies to deliver the
best product in the market, I want to take marketing to the next level by identifying
optimal metrics to ‘measure’ potential and productivity of Applications and thereby
structure necessary improvisation to enhance their features as required by the clients .

As an Application developer, my role offers great diversity, challenging assignments,

good work life balance along with encouraging monetary reward. Yet, confidence in my
abilities, passion to strive for something greater, fuels my ambition for assuming a larger
role and higher responsibilities.

The demands for innovators are increasing everyday among the market leaders of IT. I
want to develop a concept which enables me to effectively use digital advertising media
and Communication to reach out my target clients. Digital marketing concepts like Social
media marketing, mobile marketing, E-mail marketing app store optimization can
provide a distinct competitive edge in the field of fast changing technology in marketing.
Introducing “innovation quotient” parameter to such technological ideas can provide a
distinct competitive edge to Marketing

After my interaction with current students and alumni of TRINITY WESTERN

UNIVERSITY, Canada and the consultants at IDP, Bangalore, I am convinced that the
MBA at TRINITY WESTERN UNIVERSITY, Canada is a perfect fit.

As a "people" person, I am eagerly looking forward to studying in the small tight-knit

community TRINITY WESTERN UNIVERSITY, Canada, where I can really get to know all
my colleagues, and establish new friendships and networks.

Moreover, "World Trinity Western University Community" will enable me to work one-
on-one with peer helpers and propel me towards my goals.

Coming from a non-business academic background, “jump start” at TRINITY WESTERN

UNIVERSITY will help me understand the know-how of business fundamentals, and
“Equipping Leaders through TWU community” will improve my leadership skills. At
TRINITY WESTERN UNIVERSITY, Canada, I plan to do a major in “International Business
Management”, and specialisation of electives in the chosen field of Marketing

Business Administration is most relevant to realize my aspirations. Conclusively, my

stint at TRINITY WESTERN UNIVERSITY, Canada will be a turning point in my career
and transform me into a more assured/confident individual ready to navigate future
challenges better.

My Plan-B is to establish my own consulting firm in India, specializing in various

technological domains & rapidly growing sectors such as digital marketing, e-commerce
etc. The numerous budding start-ups in India is the market I will tap into, helping them
not only to hire the right resources but also extending help to understand employee
engagement.