Dawson Leffler

Kimball, MI, 48074 | 810-858-3259 | lefflerda53@northwood.edu | LinkedIn | Handshake

STUDENT-ATHLETE · THINKER · FLEXIBLE · CREATIVE

Marketing major seeking an internship in the summer of 2023 to apply a business education and a passion to use
research and data to collaborate with others while developing strategies that increase brand awareness and demand for
a company’s products or service. Possesses a strong creative flare and a teachable attitude. Excited for new
opportunities!

EDUCATION

Northwood University- Midland, MI | Bachelor of Business Administration (BBA) | May 2024

Major: Marketing
Northwood University Football | Wide Receiver/Tight End 2020 -2024

Major Coursework
E-Commerce | Digital/Social/Mobile Marketing | Internet Marketing | Consumer Behavior | International Marketing

SKILLS

Solution-orientated | Self-motivated | Leadership | Positive Attitude | Communication Skills | Reliable Work Ethic |
Hootsuite Certified | Social Media: Facebook, Instagram, Twitter, TikTok | Creativity | Social Media Management |
Telecommunications | SWOT Analysis | Digital Marketing | Microsoft Office | Project/Team Management

WORK EXPERIENCE

Content Creator (contracted by Paravine Marketing)

Cultivate Coffee & Tea, Midland, MI Oct 2022 – December 2022

 Created five Instagram posts per week using captivating writing skills that doubled average likes per post and
increased engagement by ~20%.
 Facilitated and managed the set-up and execution of an on-site photoshoot, directing the clothing, positioning,
and layout of the models to produce photos and videos to be posted online that create an emotional connection
with the viewers to the coffee shop, in order to create a better brand image.
 Made sure the brand was consistent across all online platforms, ensuring the logos, text, colors, and overall
theme on all platforms were kept the same to ensure a professional brand image.

COURSEWORK EXAMPLES

Social Media Plan for COVE USA (PowerPoint and Full SMP)

Created an in-depth social media plan for a southern California-based clothing brand in my Social, Mobile, and Digital
Marketing course. Some of the objectives for this plan were to internally develop a greater focus on creating higher
quality content that the target audience could form an emotional connection to, and to externally increase exposure and
engagement on TikTok videos by 15% and reach over 20,000 accounts per month on Instagram.

E-Commerce Marketing Plan for Angel’s Karate (Full Plan)

Collaborated with peers to create an E-Commerce campaign for a local struggling Karate gym in my E-Commerce course.
We met with the owner (Angel) to go over things that he was struggling with and put together a plan that was
specifically targeted to address those issues, and help Angel run his business to the best if his ability. Our main objectives
for Angel were to make updates to his website for a better user experience, implement an ERP software, and keep up
with his brand consistency across all platforms he uses.