KATE STEFANO P (858) 952-4840

E kstef753@gmail.com
SOCIAL MEDIA MANAGER L Charlotte, NC

SUMMARY
Collaborative and results-oriented Social Media Manager who uses passion and creativity to drive ROI.
Proven track record of developing and implementing successful social media strategies. Dedicated to
leveraging emerging trends and technologies to create impactful campaigns.

WORK EXPERIENCE
Vestmark - Social Media Manager 2021 - 2024
Strategically created monthly content calendar for LinkedIn, X, and YouTube based on data-driven results to
establish alignment with the company on the media strategy.
Increased LinkedIn following by 33% in 2023.
Conceptualized, set up, and launched paid ads on LinkedIn that amassed over 4,516,073 post impressions.
Built monthly and quarterly social media analytics reports that were presented to the team.
Educated and informed team on social media best practices, campaign outcomes, and digital marketing analytics
results.

Coldwell Banker - Marketing Manager 2020- 2021

Created organic and paid social media campaigns to increase leads, build brand awareness, and drive engagement
for Facebook, Instagram, X, and LinkedIn.
Designed marketing collateral in Canva and Adobe Creative Suite.
Produced and edited videos in Animoto, WeVideo, and Premiere.
Implemented a promotional video strategy for each listing that increased leads by 36%.

Coming Soon Homes - Social Media Marketing Specialist 2019 - 2020

Created and wrote content (graphics, video, blogs, scripts, etc.) for 6 marketing clients and scaled it
across Facebook, Instagram, X, and, LinkedIn in HubSpot.
Oversaw the creation and facilitation of integrated marketing campaigns across multiple channels,
including digital, print, and social media.
Implemented a content SEO strategy that that boosted organic search traffic by 42%.
Wrote monthly B2B and B2C targeted blog posts for the national Coming Soon Homes website.

Autoshop Solutions - Social Media Coordinator 2017 -2018

Helped establish an on-brand social media strategy for over 350 clients.
Built custom social media content for clients, increasing following by 37%.
Monitored social media platforms and responded to comments, direct messages, and reviews.
Wrote copy for digital assets including website, marketing materials, blogs, and social media.

EDUCATION CERTIFICATIONS
Elon University, Class of 2017 Social Media Marketing Certification - Cornell University, 2023
B.A. Journalism Social Media Marketing Certification - HubSpot Academy, 2023