LENSKART’S

INTEGRATED
MARKETING
COMMUNICATION

Devendra Patidar
 INTRODUCTION
• Lenskart is an Indian eyewear company founded in 2010 by Peyush Bansal.

• It is one of the largest eyewear retailers in India, with over 2,000 retail stores and an online

presence.

• Lenskart offers a wide range of eyewear products, including eyeglasses, sunglasses, contact lenses,

and accessories.

• The company aims to provide affordable eyewear solutions with a focus on quality, style, and

customer satisfaction.

• Lenskart has become one of the world's fastest-growing eyewear companies.

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MY IN-STORE EXPERIENCE AT LENSKART

Mr. Vivek Mishra Sir (Store Manager)

 LENSKART’S IMC OBJECTIVES

These are some general IMC objectives of Lenskart :

• Increased Brand Awareness

• Enhanced Customer Engagement

• To Increase Sales

• Competitive Positioning
IMC TOOLS USED BY
LENSKART’S STORES

• ADVERTISING

• SALES PROMOTIONS

• PERSONAL SELLING

• DIRECT MARKETING

• ONLINE REVIEWS AND RATINGS

 CHALLENGES AND SOLUTION
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These Are Some Challenges Based On My Discussion With The Store Manager:

• Managing Budgets Across Multiple Channels

• Data Management

These Are Some Solution Based On My Discussion With The Store Manager:

• Focus On Building Relationships With Customers

• Be Flexible
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MY POINT OF VIEW ON LENSKART

Lenskart is a leading Indian eyewear brand that has changed the way people buy eyewear.

I find Lenskart appealing and unique for the following reasons:

Variety: Lenskart offers a wide range of eyewear products, including eyeglasses, sunglasses,
contact lenses, and accessories. This makes it a one-stop shop for all your eyewear needs.

Affordability: Lenskart offers affordable prices on its products. This is made possible by its
direct-to-consumer business model, which makes lenskart different from others.

Customer focus: Lenskart is customer-centric and focused on providing a great customer

experience. For example, it offers free home delivery and easy returns.

Overall, I had a very positive experience at the Lenskart store. The staff was friendly and
helpful, the prices were reasonable. I would definitely recommend Lenskart to anyone looking
for new eyewear.
THANK YOU