5 Ways To Be Productive At Home

Daraz Updates For Covid-19

2020 has brought about a series of trials and operations have come to a
halt for businesses worldwide. However, we are all part of the Daraz
Family and must support public efforts to manage the current crisis. In a
situation that is out of our hands, we must at least focus on what we can
do after all

While this time is challenging and traumatizing for many, it also presents
an opportunity to take advantage of a very valuable resource: TIME

In this presentation, we will go through some of the productive things

that you can get done for your e-commerce business on Daraz, now
that you find yourself at home for an extended period of time
1. Revamp Your Content

Content simply refers to the information you write about the product or service
you are selling on Daraz

It's important to be consistent when writing for your brand, which is why
developing content guidelines is a must

Your product content must be accurate and completed according to the

format on Seller Center – depending on your category

Now that you have time on hands before things get better, you can focus on
improving the content of the products available on your shop

This revamping includes:

• Product titles
• Product description

Note: Please keep in mind that even though products will not immediately go
through quality control check right now, you may still edit your products for
approval later
 Using The Right Product Titles

Product titles should be Product titles should never be

concise but have necessary filled with incorrect keywords,
distinguishing details claims or sales messaging

Avoid confusing, overly long, Product titles should

or poorly formatted titles as it have neither too much
may affect the sale nor too little information
Writing An Impactful Product Description
A product description explains what a product is and why it’s worth purchasing. The
purpose of a product description is to supply customers with important information about
the features and benefits of the product so they’re compelled to buy. Here are some tips
you can keep in mind when writing your product description

Keep your target Use images in your description

audience in mind (we recommend only 20% text)

Use easy to understand Focus on key selling points such

language and tone as product material, features,
benefits and instructions
2. Improve Your Product Photography

► We live in a visual world. When customers land on your store

page, their attention gravitates to product images first and if
they like what they see, they keep on browsing and hopefully
make a purchase

► Low quality or unprofessional photos on a seller’s Daraz store

will communicate the same about the products and services
they are offering

► By nature, humans look and browse things that look good to

the eye so good quality photography is the key to higher sales

► Product photography takes time, which you now have! So

take your camera and start capturing photos of your products
Tips For Good Photography

▪ Before you start investing time in

product photography, keep in mind
that Daraz has certain guidelines
and tips regarding good product
photography

▪ Though there are different variations

about how to photograph items for
each category, the basics remain
the same

▪ The purpose of these tips is to teach

sellers how to create product images
that attract customers
 3. Learn How To Use Seller Tools
• Seller Tools are very important when it comes to e-commerce, providing sellers the opportunity to enhance their
overall performance

• Every seller should familiarize themselves with the basics of using Daraz seller tools to boost store traffic, get more
visibility and hence, get an increase in sales

• You can avail the following sellers tools from Daraz Seller Center. Click the icons to learn more about each seller tool

PRODUCT BUNDLES SELLER PICKS INSTANT MESSAGING

SELLER VOUCHERS STORE BUILDER FREE SHIPPING

4. Take Courses On Daraz University

Daraz University is an educational platform launched by Daraz for its sellers. It provides the necessary insight and
knowledge every seller (new and existing) needs with tutorials, courses, presentations, policies and guidelines

Now that you have extra time at hand, you can

take courses on Daraz University for any
category. Each course includes modules
relevant to the topic you select

We have also introduced specialized courses

through our Seller Masterclass which also include
online trainings on Dingtalk, quizzes to test your
knowledge, and rewards for top scorers!
5. Think About How You Can Expand Your Business

We know that staying at home for extended periods of time

can be a challenge which is why we encourage that you try
to use the time to accomplish something productive

Take the time you have now to really ponder over how you
can expand your business

Think about how you can venture into other categories and
improve your product assortment. Keep in mind which
products are easily accessible at the lowest prices and are
high in customer demand. Take a look at our Market Insights
Handbook for more information
Daraz will always GO ABOVE AND BEYOND for its sellers
that share our values

We hope you have a HAPPY & SAFE SELLING JOURNEY!