Product Description

By:
Alexander N. Alano
Benedict S. Necesito Jessie S. Nazareno
Adonis M. De Guzman Clarizza D. Ramos
Product Description
Means:

• The marketing writing that describes a product's features and

benefits is called a product description. A product description's
main goal is to persuade people to buy by giving them crucial
details about the qualities and advantages of the product.
How to write product descriptions that sell?

• It is important for entrepreneurs to write compelling product

descriptions that can help them sell their products.
 1. Focus On Your Ideal Buyer
• When you create a product description with a large number of
potential customers in mind, your descriptions wind up being
vague and targeting no one in particular.
• The most effective product descriptions speak immediately and
personally to your target market. You interact with them by
asking questions and providing answers in this way. You decide
what language your ideal customer uses. Use the term “you”.
• When it comes to writing your own product descriptions, start by
imagining your ideal buyer. What kind of humor does he or she
appreciate (if any)? What words does he use? What words does he
hate? Is he okay with words like sucky and crappy? What questions
does he ask that you should answer?
• Think about how you would communicate with your ideal customer if
you were selling your goods in person in a store. Try incorporating
that language into your e-commerce site now so you can have a more
meaningful dialogue of that nature there.
 2. Entice With Benefits
• We become passionate about certain product features and specs when
we market our own items. We are completely devoted to our
business, our website, and our offerings.
• The issue is that our prospective customers are not as interested in
unimportant features and specifications. They want to know how it
will relieve their major problems and what benefits they may expect.
You must thus emphasize the advantages of each feature.
• Consider the benefit of each of your features. How does your
product make your customers feel happier, healthier, or more
productive? Which problems, glitches, and hassle does your
product help solve?
• Don’t sell just a product, sell an experience.
 3. Avoid “Yeah, Yeah” Phrases
• We frequently tack on something uninteresting, like "great
product quality," to our product description when we are at a
loss for words.
• It is a "yeah, yeah" statement. When a potential customer reads
"great product quality," he immediately assumes that everyone
is saying the same thing. Ever hear someone define the quality
of their product as ordinary, mediocre, or even sub standard?
• When a potential customer reads your product description and
begins saying, "Yeah, yeah," you lose some of your persuasive
power. Be as explicit as you can to prevent this response. For
instance, Zappos does not deem a pair of shoes to be of
exceptional quality. Instead, they explain every technological
aspect together with its advantages.
• Product specifics increase credibility. Product specifics help to
market your goods. Technical information is something that
should always be present in product descriptions. Be specific.
 4. Justify Using Superlatives
• Superlatives sound insincere unless you clearly prove why your
product is the best, the easiest, or the most advanced.
• The reader gets the feeling that this is something remarkable
because of the phrase "designed and manufactured.“
• If your product truly is the finest, be sure to back it up with
evidence. If not, tamp down your product text or use a customer
quotation praising your product as the best thing they've ever
used.
 5. Appeal To Your Readers’ Imagination

• According to scientific studies, when a person has a thing in

their hands, their desire to possess it grows.
• Because you're doing your business online, customers can't
physically hold your goods. Big, clear images or videos can be
helpful, but there's another copywriting technique to boost
desire: allow your reader to visualize what it would be like to
use your product.
• To use this copywriting strategy, begin a statement with the
word envision and end it by describing how your reader will
feel after purchasing and utilizing your product.
 6. Cut Through Rational Barriers With
Mini-stories
• The rational resistance to persuasion methods is minimized by using short
tales in your product descriptions. In other words, we become unaware of
the sales pitch.
• When it comes to telling a story about your products, ask yourself:
1.Who is making the product?
2.What inspired creating the product?
3.What obstacles did you need to overcome to develop the product?
4.How was the product tested?
 7. Seduce With Sensory Words
• Restaurants have long recognized that sensory words boost
sales because they require more brain processing.
• The term "adjective" is tricky. You're better off eliminating
them because they frequently don't clarify your words. Yet
sensory adjectives are strong words because they allow your
reader to interact with your writing as they read it.
• Stunning product descriptions will awe your readers. Consider
the adjectives velvety, smooth, sharp, and brilliant.
 8. Tempt With Social Proof
• When your website visitors aren't sure which goods to buy, they search for
recommendations. People frequently decide to purchase the item with the
most favorable evaluations. Including social evidence into your product
descriptions may be done in various ways, too.
• An image of a normal human gives a quote more credibility. It also makes
an online business seem more approachable and personable, which
encourages buyers to contact for further information.
• The most of customers are drawn to popular items. The items
that are most popular with customers should be highlighted on
your e-commerce website.
 9. Make Your Description Scannable
• Is your web design encouraging web visitors to read your
product descriptions?
• Your product descriptions will be easier to read and more
enticing to prospective buyers if they are packaged in a way
that is clear and scannable.
• Here's some areas to focus on when designing yours:
1.Entice your web visitor with headlines;
2.Use easy-to-scan bullet points;
3.Include plenty of white space;
4.Increase your font size to promote readability;
 10. A Compelling Product Description Will
Always Pay You Back
• Share your product knowledge with others. Narrate tales and
clarify even the smallest aspects. Try to avoid being
uninteresting and instead entice your website's visitors with
sensual descriptions. Write with excitement above everything
else since your enthusiasm for your items will reflect onto
readers.
 Summary
• A product description is the marketing copy that explains the features and benefits of a
product so customers are compelled to buy. To write a product description that sells,
entrepreneurs and marketers should focus on their ideal buyer and use the words they
use as if they were having a conversation with them. They should also emphasize the
benefits of each feature, such as how it will address their biggest pain points and make
the holidays more festive. The most important details in this text are to consider the
benefit of each of your features, avoid yeah, yeah phrases, justify using superlatives,
appeal to your readers’ imagination, and use technical details to add credibility. To
avoid this reaction, it is important to be as specific as possible.
• Product details add credibility, justify using superlatives, and appeal to the reader’s
imagination. To increase desire, it is important to provide specific proof why the
product is the best, the easiest, or the most advanced. The most important details in
this text are the techniques used to persuade customers to buy a product. These
techniques include starting sentences with the word imagine, cutting through
rational barriers with mini-stories, seducing with sensory words, using social proof,
and using an image of a person to add credibility to a quote. These techniques can
be used to increase sales, engage readers, and make an online company more
personal and approachable.