DESIGN AND SELL

PRINT-ON-
DEMAND
ENTREPRENEURSHIP
MANAGEMENT (ASSIGNMENT 1)
SAGAR PATEL – ROLL# 42
TYMFM SEM VI
 IDEA

• The focus is on customizing products (T-

Shirts, Hats, Phone Cases, Hoodies, Skirts,
Tote Bags, Posters, Greeting Cards, Prints,
etc.) with own designs to create something
original based on market demand
• Find a designer to work with using
freelance sites, if required
O P P O RT U N I TY
COMPETITORS
• Competitors wont impact me drastically as we have a huge market available to
reach out to in India.
• Also, there are very less companies who does these and the demand from
customers is very big, so competitors won't impact my enterprise.
 Finding reliable Partners (suppliers, the shipping
companies or the fulfillment service provider)
will help you minimize risks
 If your partner cannot fulfill your products in
time or the print effect is bad, you may lose your
customers
 To make your store more competitive, your
designs must be truly high standard
 Differentiating
 Feeding those creative juices
 Customer Service
 Sustainable growth / Upscaling
• Choose a niche with true potential
• Find the ‘right’ products to sell [for your niche]
• Invest some real effort into your website’s
design
• Partner-up with the ‘right’ POD supplier
• Develop an effective marketing strategy for your
shop
• Track, analyze, adjust, and repeat
 PRINT ON DEMAND

 Establish a unique brand  It takes longer to POD than to deliver ready

products

 Personalize your designs  You lack control over product quality

 Easy to test new designs & products  Fulfillment is out of your hands

 Reduce your overhead costs  Handling returns can be tricky

 a low investment business idea with high-

profit potential
 WHAT YOU LIKED THE BEST ABOUT
THIS VENTURE AND / OR
ENTREPRENEURS

• I liked this topic because the demand for the same is huge and the service providers
are not there in market.
• Couples do like to wear similar / matching, and whenever people notices such
things, they also desire to get such products for them and their loved ones.
• I am saying this because when I see anyone having such customized products, I also
bought it as it is so cool that you get what you think and what you want specially
• For Example, I love batman character a lot, so its so cool to have a Batman Logo on
all your daily products, automatically it will change your mood if you see such
liking things.
 WHAT YOU LIKED THE BEST ABOUT
THIS VENTURE AND / OR
ENTREPRENEURS

• Now-a-days people are so choosy and demanding that if he gets what he wants
then he will buy such products only
• We just have to change people's habits to buy such products
• We can target to advertise such products on Social Media like Facebook,
Instagram, etc. as the people between age group from 15 to 35 uses the Social
Media platforms the most.
• Also, we can see so many advertisements on FB, Insta, etc. related to such
customized products.
THANK YOU