Name it!!!

Name it!!!
Name it!!!
Name it!!!
MARKETING MIX
(7P’s)
There is a "Seven P Formula" you
should use to continually evaluate
and reevaluate your business
activities.
A set of recognized marketing
tactics, which you can use in any
combination to satisfy customers in
your target market.
01
Product
02
Place
03
Price
04
Promotion

05
Packaging
06
Positioning
07
People

The 7 Ps of Marketing
01 Product
✔ The tangible good or intangible service that the enterprise
offers to it’s costumer in order to satisfy their needs and to
produce their expected results.
✔ Solving one’s problem is a great way to start building a
product.
✔ Product refers to what you are selling, including all of the
features, advantages and benefits that your customers can
enjoy from buying your goods or services.
✔ "Are these the right products or services for our customers
today?“
✔ Products are often identified with their brand names.
BRAND NAME
A brand name or trade name is a name applied by a manufacturer or
organization to a particular product or service.
It is sometimes simply the name of the founders of a company.
A form of a signature that gives credit to the creator of a particular work or
service and sets it apart from those created by others.
Brand names are most often strategically thought-out marketing tools .
There are created to give consumers a specific idea of what something is or how
they might expect it to perform.
Other brand names do not identify a specific quality, but rather, evoke a concept
or a feeling.
02 Place
✔
✔
Where your product or service is actually sold.
Sometimes a change in place can lead to a rapid increase in
sales.
✔ You can sell your product in many different places.
▪ Some companies use direct selling.
▪ Some sell by telemarketing.
▪ Some sell through catalogs or mail order.
▪ Some sell at trade shows or in retail establishments.
▪ Some sell in joint ventures.
▪ Some companies use manufacturers' representatives
or distributors.
02 Place
❑ TYPES OF CHANNEL OF
DISTRIBUTION
METHODS:
1. Direct Distribution
2. Indirect Distribution
03 Price
✔ You should identify the following:
how much your customers are
prepared to pay,
how much mark-up you need to
cater for overheads,
your profit margins and payment
methods, and other costs.
03 Price
❑ TYPES OF PRICING STRATEGY:
1. Penetration Pricing
• Set a low price then increase
their price.
2. Skimming Pricing
• Set an initial high price and
then slowly lowers the price.
03 Price
❑ TYPES OF PRICING STRATEGY:
3. Competition Pricing
• Setting the price in comparison
with the competitors
4. Product Line Pricing
• Pricing different products within
the same product range at
different price point.
03 Price
❑ TYPES OF PRICING STRATEGY:
5. Bundle Pricing
• Bundles a group of products at a
reduce price.
6. Psychological Pricing
• Consider the psychology of price
and the positioning of price
within the market place.
03 Price
❑ TYPES OF PRICING STRATEGY:
7. Premium Pricing
• The price set is high to reflect the
exclusiveness of the product.
8. Optional Pricing
• Sells optional extras along with
the product to maximize it
turnovers.
03 Price
❑ TYPES OF PRICING STRATEGY:
9. Cost based Pricing
• The firm takes into account the
cost of production and
distribution, they decide on a
mark up.
10. Cost plus Pricing
• Firms adds a percentage to cost as
a profit margin.
04 Promotion
✔ Generally these are referred to as
marketing tactics.
✔ Includes all the ways you tell your
customers about your products or
services.
04 Promotion
❑ TYPES OF PROMOTION
STRATEGY:
1. Advertising
2. Public Relations
3. Sales Promotion
4. Personal Selling
5. Direct Mail
6. Internet Marketing
7. Sponsorship
05 Packaging
✔ Packaging refers to the way your product or
service appears from the outside.
✔ Packaging also refers to every single visual
element about your company.
✔ The science, art and technology of
enclosing or protecting products for
distribution, storage, sale, and use.
06 Positioning
✔ You should develop the habit of
thinking continually about how you
are positioned in the hearts and minds
of your customers.
✔ Attribution theory says that most
customers think of you in terms of a
single attribute, either positive or
negative.
 Business
Name
✔ It should reflect name
of the start up business
and the propositioning.
 Business
Logo
✔ The visual
representation of
everything that the
startup company stands
for.
 Business
✔
Logo
THREE KINDS OF LOGOS:
1. Font-based logos
2. Logos that literally
demonstrate what the
company does.
3. Abstract graphic symbols
 Business
Taglines or
CatchPhrase
✔ A catch phrase or small group of
words that are combined in a special
way to identify a product or
company.
✔ catchy slogan can be placed in
advertisements, workplace
posters, business cards and even on
uniforms and corporate stationery,
providing a uniform, constant
reminder of what makes the
company special.
07 People
✔ People refer to the staff and
salespeople who work for your
business, including yourself.
 "got the right people on the bus,
and the wrong people off the bus."
…
"get the right people in the right
seats on the bus."

—Jim Collins
(Good to Great)
07 People
✔ Develop the habit of thinking in terms
of exactly who is going to carry out
each task and responsibility.
Resources:
● https://www.entrepreneur.com/article/70824
● https://www.business.qld.gov.au/running-business/marketing-sales/mark
eting-promotion/marketing-basics/seven-ps-marketing
Thanks!
Do you have any questions? Just click the link below and
leave me a message.
https://www.facebook.com/jimelyn.cancio

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