PRESENTATION ON

PRINCIPLES OF
MANAGEMENT •
A study on Various
planning Case study by:
and managerial Bhumika Joshi
process with special Rajlakhi Saikia
reference Aditya Bora
to Lenskart. Nikhil Das
 INTRODUCTION
A managerial process involves setting goals, planning, organizing and controlling the
activities of the organization and leading to execution of organizational objectives.
Management is necessary to achieve the pre determined goals efficiently with
optimum utilization of resources, to reduce cost and increase profit and to operate
and grow in a changing environment.
Planning is done before all the other functions of management. Generally
planning deals with framing organizational as well as individual objectives and
devising ways to achieve them. It involves forecasting, framing goals, thinking of
different courses of action and deciding the best course to achieve the goals. It is
done at all levels of management. It is necessary to plan for fulfillment of
organizational commitments, to facilitate proper decision making and to ensure
efficiency and to provide stability to the concerned organization.
 Lenskart: A brief introduction

■ Lenskart is Asia’s largest eyewear company serving 40 Million

people.
■ The company offers the facility of free eye test at its every store with
no purchase necessary.
■ With it’s virtual try on facility the company allows it’s customers to
select best frame according to their face type.
■ Valyoo Technology is the parent company.
 Background of the study
■ Founded in 2010, with its CEO as Mr. Peyush Bansal along with his
two co-founders Mr. Amit Chaudhary and Mr. Sumeet Kapahi.
■ As of March 2023, Lenskart has more than 2,000 retail
stores, three-fourths of which are in India including one in
jorhat itself.
■ With its headquarters located in Faridabad, Haryana, Lenskart
first started by selling just contact lenses while catering to the
Indian sentiment of – ‘ aur dikhao ‘breaking the boundaries till
Asia.
■ As brand ambassador, Kiara Advani takes the forefront.
Objectives

■ To analyze the multi channel digital marketing strategy resulting

in increased website traffic , online sales and brand awareness.
■ To understand it’s special feature of virtual try on which makes it
stand out from other eyewear businesses.
 Customer Engagement

■ Lenskart offers discount for every new customer who visits their website.
■ It has it’s presence on various social media platforms such as Facebook, twitter,
YouTube, Pinterest, etc. Hence advertisements on such platforms about its latest
trends and promotional offers attracts customers and this has increased the number
of it’s followers.
■ Focused more on redesigning the digital marketing campaign. Through inbound
marketing Lenskart created awareness about their products and promotions.
Business To Consumer
B to C
 Analyzing The Business model of Lenskart

■ Wide Product Range: Lenskart offers a vast selection of eyewear products, including specs, sunglasses,
goggles, frames, anti-glare, contact lenses, reading glasses, computer glasses, try glasses at home,
prescription sunglasses, to enumerable eye accessories catering to various styles and needs.
■ Online Platform: Lenskart’s strong online presence allows customers to conveniently browse, choose,
and
purchase eyewear from the comfort of their homes.
■ Virtual Try-On: The virtual try-on feature helps customers visualize how different frames will look on them,
enhancing the online shopping experience.
■ Home Try-On: Lenskart’s home try-on service allows customers to try multiple frames at home
before making a purchase decision.
■ Eye Checkup Services: Lenskart offers free home eye checkups, making it easier for customers to
get
their prescriptions without visiting a physical store.
■ Affordable Pricing: The company provides eyewear at various price points, catering to different budget
ranges.
■ Robotic technique: Lenskart is first and only company currently in India to use robotic technique.
■ Competition: The online eyewear market is competitive, with numerous other
players including Titan eye plus, specksmakers, cool winks, GKB optical, etc.
offering similar products and services, which can pose a challenge for Lenskart’s
market share.
■ Hesitation: Indian public is still not open to purchase eye wear online.
■ Trust deficit on testing personnel.
1.Researchers have found that Lenskart have over 5000 styles of
eyewear which is 5 times more than that of any retailer in India.
2.It makes eyewear for men, women and kids for everyday use, evening wear and
fashions in trend.
3.Lenskart update their styles every year to keep up with the latest fashion trends
around the globe, taking inspiration from fashion capitals and best designers.
4.It's virtual try on technology makes it stand out over the other eyewear
businesses.
5.Lenskart provides the most attractive packages on contact lenses in lower prices than
any local optician.
6.Their products come straight from the manufacturer hence getting
rid of all extra costs and burdens.

7.Their innovative online eye test and home try on technique have
successfully captured the attention of customers over the world.

8.Lenskart has successfully promoted awareness of eye care

among the public through its free eye check up camps.

9.Their multi channel digital marketing strategy through various social

media sites and appearance in shark tank India have increased
website traffic, brand awareness and both online and offline sales.

10. Lenskart because of its amazing advertising and affordable

products has marked its position among many star companies
across India.
 Conclusion
Innovation, Convenience, and Care: The Lenskart Journey

■ Lenskart’s innovative approach revolutionized eyewear retail.

■ Features like ‘Home Try-On’ and ‘Virtual Try-On’ transformed the shopping
experience.
■ Integration of online and offline presence catered to diverse customer
preferences.
■ Initiatives in eye health underscored Lenskart’s commitment to holistic well-being.
■ Lenskart serves as an inspiration for businesses embracing digital evolution.
■ The future holds endless possibilities for reimagining conventional norms.
THANK YOU