Key Task: Identify qualified clients and channel partner leads :

• UX (user experience) research is the systematic study of target users and their
requirements, to add realistic contexts and insights to design processes. UX
researchers adopt various methods to uncover problems and design opportunities.
Doing so, they reveal valuable information which can be fed into the design
process.

• Reasons for Doing User Research:

1. To create designs that are truly relevant to your users

2. To create designs that are easy and pleasurable to use
3. To understand the return on investment (ROI) of your user experience (UX)
design.

• As a User Research Company, our aim should be to target the businesses who
provide products and services for the people by understanding the user behaviour,
needs and motivations.

• User Research can be conducted through observation techniques, task analysis and
feedback methodologies. We can target the businesses for collaboration on the basis
of few criteria. They are:

1. The companies are the provider of a product or service

2. The companies are targeting consumers from different demographics in region

and culture.

3. They all want to know their consumers

4. They could perform a user research of their products and services compared to
the competition.

5. The product and services are trendy and could change accordingly
2) List of qualified clients:

As a User Research company we can target businesses with different domains based
on the criteria mentioned in the above points. As we majorly focus on tech product
and service companies, here are the list of 10 qualified clients which I think can be
very good prospect to us.

1-

About PESEVA:

• Provide cashless salaries and financial security to your employees

• Partners with employers to provide their employees benefits of financial services
and improve their living.
• Its a start up company which is trying to dig a strong pillar in the indian market
where already numerous of competitors are existing.

Assumptions:

• As it is a start up company based out of Pune

• They are providing services to the the target audience who doesn’t know much
about the multiple benefits of financial services.
• They are trying to target the audiences of Tier 2, 3 and 4 cities of Indian market.
2-

About Cure.fit:

• Cure.fit offers both online and offline experiences across fitness, nutrition and
mental wellbeing through its 4 products, i.e, cult.fit, eat.fit, mind.fit & care.fit.

• Targeting top tiers cities across India.

• The consumer can be of any age group, region, can differ in daily habits and
behaviour.

Assumptions:

• As the users can differ in region, culture, habits and behaviour, the company has to
know its people more.

• Competition

• As it falls under the health care domain so the company has to be very sure about
the products by performing a research on different categories of the consumers.
3-

About Indie Home:

• A custom home décor company.

• Large collection of products and design for interior decoration.

• Targeting the Indian market.

Assumptions:

• As all the customers would be from different region and would have different
choices and tastes.

• A start up company based out of Pune.

• Can collaborate with them to know the users needs and wants in order to improve
the product design
4-

About Treebo hotels:

• Provides affordable hotel rooms with multiple services

• Is present in more than 100 cities in India, planning to expand more

• As a start up company, have various giants as competition.

Assumptions:

• Again, as Treebo is targeting the whole Indian market, there would be diversity
when it comes to culture, region and behaviour

• As the travel and tourism culture has changed due to the pandemic, there would be
some modifications that has to be implemented in the offered services.

• The competition is really high in this particular sector as the giants have managed
to offer the people the services like never before in a really affordable rate.

• Can collaborate with businesses to improvise the services

5-

About Mall 91:

• Indian start up recognised by the Government of India.

• Mall91 tries to satisfy rural India’s online shopping wish.

• Mall91’s social e-commerce startup consolidates different functions into one stage,
including gaming, chat, video, and social shopping facilities.

Assumptions:

• As mentioned, its a community based e-commerce start up, the approach of the
people has to be different.

• Majorly targeting the rural population to make their life easier by online shopping.

• They should their consumer’s ability to use and adapt their product.

6-

About Ninjacart:

• An agri based supply chain company for farmers to move perishable items or goods
from the farmers to businesses.

• Reducing the problems of farmers like price risk, information asymmetry about
demand, distribution inefficiency, and late payments.

• Exist in major top cities of India and their source is Indian villages.
8-

About Agdhi:

• An agri based company creating sustainable methods in farming.

• The startup is combining digital technology and human creativity to build

sustainable methods in agriculture.

• The company has recently launched an AI technology to examine the quality of

seeds

• Target audience are mainly Seed Companies , Government Seed Organisations,

Food Processing units and farmers.

9-

About StoreKey:

• StoreKey helps retailers discover and connect to wholesalers, and track daily price
changes of agricultural commodities.
• They are building a data aggregation tool for commodities (staples like oil, pulses,
grains, rice etc.) which would act as an open trading market between traders and
wholesalers of commodity products and small retailers.
• Startup based out of Pune.
10-

About ProfitBooks:

• ProfitBooks is fastest growing & amazingly simple to use online accounting

software.
• Targets the small business across the globe.
• Features easy tools for Invoicing, Expense tracking, Inventory Management and
tracking.

3) List of Channel Partner:

1-

About PELF Infotech:

• Pelf Infotech is a specialist of 3D CAD SolidWorks,CAE Simulation software
technology solutions & engineering services consulting company.
• Currently VAR of Dassault Systemes SolidWorks Corporation USA
• Located in Pune
2-

Planical
About Planical:
• Expertise in providing products and solutions for various industries.
• Provides the industry leading products from our solution partners, such as,
Premium Transmission, Bharat Bijlee Drive and many more
• Provide end-to-end solutions for business.

Assumptions:
• For both the above mentioned channel partners, both the companies are
collaborative when it comes to partnering a business with various business
solutions
• Their targets are the businesses who are basically looking for the partners to sell
their product of services (VAR)
• Our team can collaborate with these kind of companies for understanding the user’s
needs and demand to satisfy the same.