Business Report Presentation on Lenskart

Communication Strategy
 Introduction
• Lenskart first started doing business in 2010, they exclusively sold
prescription lenses. When their website went up in 2011, they expanded
their product offering to include eyeglasses and sunglasses
• The operational revenue of Lenskart raised by 414% from 2018 to 2022.
• Lenskart has 5000+ eyewear designs its product ranges from Spectacles,
sunglasses, contact lenses, and computer glasses with wide Prices ranging
from Rs345 to Rs30000
• Lenskart's aim is to help drop this number marginally in the coming years,
which can be achieved by providing high-quality eyewear to millions of
Indians at affordable prices, giving free eye checkups at home, and extending Peyush Bansal
our services to the remote corners of India.
 Bussiness Model
• Lenart Business Model is an inventory-led business model
where they are providing more than 5000 frames to the
customer along with the 45+ lense qualities.
• Instead of tieing up with other designers, lenskart has its
designers and stylists who customize the designs and style for
frames, lenses, and all products which they outsource to 2

Manufacturers over India and China.

• They have their portal for those customers who want to
purchase the products of lenskart online, and for offline
customers, they are offering a franchise model and outlets in
different cities.
• They are not focusing only on just one platform to grow sales,
they have adopted an Omnichannel business model covering
both online and offline selling methods.
 Lenskart USP
• ·Lenskart provides more than 5000 frames
• ·It Delivers Orders Within 72 Hours
• ·It Offers 45+ Quality Lenses
• ·It Offers Branded Products at Low Prices
• ·It Gives Away Its First Frame for Free
• ·Its Error Margin On Eyeglasses Is 4%
• ·It Provides a Virtual Augmented Reality Experience
• ·It Provides Discounts of 50-60%
• ·It Does Not Require a Queue For Returns
• It Does Not Ask Customers Any Questions About
Returns
Competitor Analysis
• Lenskart faces competition from a variety of retail
establishments, including those located both
online and offline.
• Even more traditional eyewear specialist
2
businesses are in direct competition with Lenskart.
In this sector, competition is heating up between
companies such as
• GKB, Lawrence and Mayo, Titan Eye Plus, Bausch
& Lomb, Vision express, Specsmakers, Coolwinks,
and Deals4Optics.
 Challenges & Way Forward
• Accessibility

• Acknowledgment

• Price

• Changing of buying and selling medium

• Consumer trust building

• Consumer satisfaction

• Launching new brands

 Conclusion
• Lenskart intends to develop its client base and become a worldwide
corporation.
• Prioritize Indian production. Lenskart will create Indian employment.
Lenskart has created numerous retail and manufacturing jobs, but it
aims to invest $2 million to construct an eye technology business.
• One of the company's technological goals is to give eye examinations
and delivery upon client arrival. Lenskart makes India's best glasses.
550 stores are in operation.
• Customer passion, a pleasant work environment, and accurate
standards are Lenskart's hidden weapons.
Thank You