ROUSSELOT ILONNA

Adderss
CONTACT
RI
358 Breca, 44410 Saint-Lyphard, France
Phone +33 204376588
Email Ilonnarousselot@gmail.com

EXPERIENCE
Social Media Analyst May 2019 – Jul 2022
Kantar Media
 Conducted comprehensive business analysis to determine the most suitable e-
commerce strategy for the organization.
 Presented findings and recommendations through Prezi presentations to the UK
Chief Executive and directors, contributing to informed decision-making.
 Identified and established relationships with influential individuals across various
social media platforms.
 Actively engaged in conversations, contributed content, and played a role in driving
overall brand engagement.
 Successfully revived dormant Twitter, Facebook, and YouTube accounts for the
organization.
 Achieved a significant improvement in overall engagement, with a 25% increase
within three months.
 Directly engaged with customers online, resulting in a substantial boost in product
sales.
 Utilizing various analytics tools to interpret and summarize both qualitative and
quantitative data.
 Implementing advanced tracking methods and goal conversion tracking in Google
Analytics to monitor the success of campaigns and user interactions.
 Generating and optimizing keywords to enhance the performance of major high-
budget accounts in search engine optimization efforts.
Business Analyst / Social Media Analyst Aug 2022 – Sep 2023
Linkfluence
 Implemented a digitalized product range for printed publications at Tudor
Bismark Ministries.
 This initiative doubled the company's revenue while significantly reducing
costs.
 Extended the digitalization effort to the company's publications across major
vendor partners worldwide.
 This expansion resulted in a remarkable increase in the company's revenue
streams, boosting turnover by 200%.
 Successfully launched the charity's YouTube channel and consistently
uploaded engaging content.
 This effort led to the acquisition of thousands of subscribers and hundreds of
thousands of views within a span of 12 months.
 Established the company's Facebook page and effectively utilized Facebook
advertising and Google PPC (Pay-Per-Click) strategies to drive product
sales.
 Orchestrated regular social media and email marketing campaigns to
promote the company's offerings.
 Built a substantial mailing list with thousands of subscribers and achieved a
higher-than-average email open rate, resulting in a significant increase in
sales.
EDUCATION
 Project Management of New Website with E-commerce Facilities:
 Led
Digital Marketing
the project and Analytics
management 2017
for the launch of a new – 2021equipped with
website
 full
Sorbonne University
e-commerce capabilities. ( GPA 3.5 / 4.0 )

SKILL
 Content Creation Community Management
 Social Media Advertising Social Media Analytics
 Copywriting SEO (Search Engine Optimization )
 Graphic Design