DIOR DIOR ANASTASIE

CONTACT SKILL

Adderss Seurapirtintie 142-98, 76850 Pieksämäki, Finland Data Analysis

Phone +358 120045278 Research

Email Anastasiedior@gmail.com Statistical Analysis

Content Analysis
EDUCATION
Digital Analytics
Media Monitoring
Public Relations (PR) 2017 – 2020
Communication Skills
Turku University of Applied Sciences GPA 3.5/ 4.0

EXPERIENCE

Social Media Specialist Feb 2019 – Jan 2022

Meltwater
 Spearheaded the content strategy for Cleo AI, contributing to its fast growth in the fintech
sector.
 Brainstormed and executed innovative strategies to engage with Gen Z and millennial
audiences.
 Conducted weekly ideation sessions, fostering a collaborative environment for idea generation.
 Facilitated knowledge sharing sessions and masterclasses to enhance the team's expertise.
 Implemented new tools and techniques to track performance metrics, ensuring data-driven
decisions.
  Developed a dynamic social content schedule to maintain brand visibility and relevance.
 Provided design briefs to the in-house designer, resulting in the creation of standout social
content.
 Collaborated across various teams within the organization to manage and execute social
campaigns and product launches.
 Built and managed influencer ambassadorships across TikTok, YouTube, and Instagram,
fostering high-quality influencer content and partnerships.

Social Media Strategist Oct 2022 – Now

TBWA\Helsinki
 Over-delivered on the engagement rate KPI by 273% for the Lloyds Bank/Bank of Scotland
Car Insurance digital media campaign.
 Increased dwell time on site articles from 30 seconds to 3 minutes and 30 seconds through a
highly targeted paid social campaign for the Dynaudio Sponsored Editorial Campaign.
 Raised engagement rates from 2.4% to 10.65% over three months for LG Electronics' Always-
On Social Media Management.
 The FourFourTwo & Adidas Nemeziz Boot Launch campaign was shortlisted for the PPA Best
Use of Social Media Award.
 Led training sessions for the wider business on social media best practices and theory. Created
the Social Media Forum for brands lacking resources and initiated the #SpottedOnSocial
knowledge-sharing initiative.
 Oversaw the creation and commission of all social assets and managed their targeted
distribution across relevant platforms to specific audiences, with a strong focus on paid social.
 Provided commercial and creative input for all digital client campaigns involving social media
activity. Created client media and project plans for content distribution.
 Directly participated in the creation of commercial pitch decks to secure client campaigns.