Shuyi Chen – MSc School of Management

07536207755 shuyi.chen859@cranfield.ac.uk
Cranfield University

PERSONAL STATEMENT

A driven and forward-thinking professional with a passion for logistics and supply chain management and one year of
experience in the industry. Possessing a flexible approach, strong cross-cultural competence, and a wealth of skills
acquired through both study and work. An effective communicator and fluent in both English and Chinese at a
business/native level. Proven strengths include a strong work ethic, excellent problem-solving and teamwork abilities,
highly developed organisational skills, a deep understanding of supply chain environment and proficiency in various
software. A proven ability to collaborate with stakeholders to achieve results.

EDUCATION

MSc Logistics and Supply Chain Management, Cranfield University, Cranfield, July 2022 - September 2023
UK
 Modules: Analytical Techniques, Physical Network Design, Inventory and Operations Management, Principles of
Strategic Procurement, Information Systems and eBusiness, Six Sigma, Warehousing, Inventory and Operations
Management
 Thesis project: TBC

BMgmt Electronic Business, Beijing Normal University, Zhuhai (BNUZ), China September 2018 - July 2022

 GPA: 83/100 (top 10%)

 Modules: Microeconomics, Macroeconomics, Consumer Behaviour, Marketing, Network Marketing, Online
Marketing Planning, Online Retail, Statistics, Linear Algebra, Calculus, Database Principle and Application
Brand Research and Analysis Project, China, Team Leader February 2021 - September 2021
 Conducted research on the supply chain practices of renowned brands such as Apple, Amazon and Jingdong to
gain a deeper understanding of the practical application of supply chain management and valuable insights into
best practices
 Evaluated the companies’ supply chain conditions by utilising PEST and Porter's five forces model to assess the
advantages and disadvantages of various strategies and help provide a comprehensive understanding of the
internal and external factors affecting the company's supply chain and helped inform strategic decision-making

Plant Komatsu Online Shopping Store Project, China, Team leader March 2020 - June 2020
 Spearheaded the functional design of an online shopping store with a focus on user experience, resulting in a
seamless and intuitive platform with user-friendly features such as easy checkout, personalised
recommendations, and real-time product updates
 Pioneered a sales strategy involving a yearly subscription model for educational toys targeted at young parents
to maximise revenue while providing a convenient solution for the parents to keep up with their child's
development

EMPLOYMENT EXPERIENCE

Dongguan Liqin Food Co., Ltd, China, Social Media E-commerce Operator March 2022 - June 2022
Service e-commerce platform; linking more than 200 first-tier food enterprises
 Managed and operated the social media marketplace, involving 10+ products
 Directed the social media short video distribution, including the pre-planning, content production and post-launch.
The total number of created videos was 200+ and the average daily order for a single product was 70
 Conducted data analysis on videos and product sales to identify opportunities for improvement. Examined
competitor videos to stay ahead of market trends. Used analysis findings to optimise video content, resulting in a
significant boost from 35 to 120 per day in sales

Bosch (Zhuhai) Security System Co., Ltd, China, Strategic Procurement July 2021 - September 2021
Assistant
Fortune Global 500 company; supplying security and communications products globally
 Monitored stock levels and effectively managed purchasing needs. Proactively identified any discrepancies and
took timely action to ensure the optimal balance of inventory and minimise the risk of stock shortages
 Tracked the purchasing process of over 300 packages to ensure timely delivery
 Conducted market research to stay updated on pricing trends in the industry. Utilised a range of sources
including industry reports and online trading platforms to gather valuable insights and make informed decisions
 Assisted the procurement manager in evaluating potential suppliers by collecting information about their
production capacity, quality and cost
 Organised and sorted various purchasing documents and statements to ensure accuracy and completeness.
Compiled essential environmental certificates and updated the information in the company's SAP system,
contributing to a well-maintained and up-to-date database

Dongguan Donglian Steel Trade Co., Ltd, China, Business Intern February 2021 - March 2021
Engaged in the sales and after-sales service of a wide range of quality steel products
 Communicated with clients to grasp customer needs, developed specific sales plans for customers, and
succeeded in achieving sales of ¥30,000 (around £3,700)
 Collected the information of more than 50 potential clients and introduced products to clients
 Planned and organised team-building activities and received good feedback and recognition

Dongguan Donglian Steel Trade Co., Ltd, China, Supply Chain Intern July 2020 - August 2020
 Contributed to the improvement of the supply chain model through optimisation and integrated supply chain
management, resulting in reduced waste and enhanced work efficiency, including re-planning transportation
delivery routes
 Managed the warehouse and logistics operations by monitoring the movement of raw materials, personnel, and
inventory to enhance the efficiency of the supply chain
 Analysed sales data with a focus on metrics such as customer spending and annual sales trends to make
informed decisions about future trades and ensure long-term success

PRACTICAL PROJECTS

L'Oréal Brandstorm Marketing Competition, China, Team Leader March 2021 - March 2021
 Developed a strategic marketing plan for L’Oréal’s travel-friendly skincare set, which involved cooperation with
budget hotels to sell the product through vending machines. This innovative approach leveraged the
convenience of vending machines to target travellers and increase brand exposure
 Created cutting-edge marketing campaigns for make-up products that utilised gamified content and virtual
interactions powered by AI technology. These campaigns were designed to engage potential customers and
drive sales, showcasing the company's expertise in using technology to enhance the customer experience

STUDENT ACTIVITIES

University Reading Centre, China, Administrator February 2020 - July 2020

 Took charge of the daily management of the reading centre and provided service for students
 Managed the official social media accounts of the reading centre and published several articles

University Career Development Association, China, Core Member September 2018 - December 2019
 Involved in the planning and organisation of various career-orientated activities

TECHNICAL SKILLS

 Languages: Fluent in English (IELTS: 6.5) and Chinese (Native speaker)

 IT skills: Confident IT user. Experienced Microsoft Word, Excel, Outlook and PowerPoint, knowledge of Photoshop,
Premiere, SPSS, Python, AnyLogistix, Power BI, SAP system and ERP software
 Certificates: GS1 System, NCRE Grade 2 (National computer ranking examination)
 Individual Interests: International travel (20+countries visited), photography, hiking, reading, cooking and
badminton, tennis, swimming
 Volunteering: worked as a volunteer at a nursing home, taking care of the daily life of the elderly (May 2019)