Education B.Com (F&A) 7.03/10 Christ University 2018 Class XII 70.0% D.B.M.S English School (ICSE) 2015 Class X 76.0% D.B.M.S English School (ICSE) 2013 Work Experience Unacademy, Bangalore GTM Manager – Content Growth Mar’23 – April’23 Driving special classes across IIT and NEET Ideating GTM activities across 20 offline centers generating revenue of 1cr weekly Conduct lifecycle product management based on marketing mix across all functional areas, Roles & participate in sales forecast and sale performance monitoring, promotion planning, price Responsibilities planning, etc Partner closely with account, marketing, and retail teams to drive sales from a strategic perspective Proposed new product where Special and YouTube classes are streamed simultaneously at the same time Unacademy, Bangalore Senior Category Associate – User Growth & Platform Value Offering Dec’21 – Mar’23 FEB'23 Adoption: CAT: 26.00%, MPPSC: 36.8%, MPSC: 35.9%, JUCDICIARY: 41.30%, IELTS: 50%, GATE & ESE CIVIL: 21.2%, GATE & ESE CS & IT: 19.2%, GATE & ESE ME & CH: 33.5%, GATE & ESE EE & EC: 33.9%, K12: 24.8% Solely led adoption of Judiciary Category in accordance with business requirement from 12% to 36% for the month of September’22 Developed the overall strategy for a product category and researched new product options resulting in 40% increase in sales Launched new product categories leading a team of 19 Course Designers, Teachers, and Experts Worked across functions to align on the project charter leading the end-to-end deployment Solely managed and trained 70+ Educators and was directly responsible for project deliveries. Roles & Transformed daily sales stand up from spread sheets to an automated analytics dashboard which Responsibilities could be used at scale by the head of sales, senior manager, manager, and associates resulting in an increased efficiency by 80% Development of User Growth strategies and reducing 20% cost by various efficient methods Used statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction Prepared reports for the management stating trends, patterns, and predictions using relevant data Prepared final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends Held accountability for Category success in both revenue and profitability Identified gaps in the Category and work with the sourcing team to ensure complete assortment BYJU’S, Bangalore May’19 – Dec’21 Product Expert (Oct’19 – Dec’21) Product Adoption, Retention, Renewals Spearheaded the launch and marketing of the BOCP – Extra personalized session which went live for 16000 students Roles & Stays abreast of trends in the marketplace to ensure the product’s competitive position Responsibilities Proactively met deadlines; communicated with the team and offered additional support Business Development Associate (May’19 – Sept’19) An individual contributor role, periodically analyzed sales data and new market trends to come up with strategies and drive sales revenue Organized 8 meetings in two days to achieve the target, and establishing a sustainable business Thomson Reuters, Bangalore Research Analyst Aug’18 – Apr’19 Ensure thorough research is done and build profile reports on various organizations containing Roles & registered country, countries of operations, nature of business of each client Responsibilities Reviewed media articles/company filings, from open media search, online databases, government departments to identify potential risk factors associated with companies and individuals Others Skills MS Excel | MS PowerPoint | MS Word | Python (Basics) | SQL (Basics) | Tableau | Balsamiq | Project Management | Data Visualization | Data Analysis | Feedback Analysis | A/B Testing