VIKRAM GUPTA

+91 9971535297 vikram98gupta@gmail.com

PROFESSIONAL SUMMARY
Life-long learner. Researches & writes by the day, turns into a sleep-deprived dreamer by night. I bring in 3.5+ years of expertise in
storytelling and creative writing of all kinds. Currently working at EY as a storyteller for their D,E & I, sustainability and CSR services.

SKILLS
| Storytelling | Copywriting | Content Writing | Secondary Research | Data Analysis | SEO | Advanced Excel |

PROFESSIONAL EXPERIENCE
EY - Content Strategist & storyteller Nov, 2021 - Present
Achievements: EY Exceptional Client Service Award (Q4 FY22), EY SPOT Award (Q1 FY23)
Curating long-form and go-to-market content leveraging storytelling for EY's services - Sustainability, D, E & I, and CSR program - EY
Ripples. Deliverables include research reports, whitepapers, surveys, articles, case studies, daily news articles etc.
Writing, developing and maintaining B2B email marketing campaigns, nurture flows and user journeys
Working in collaboration with squads and project owners using agile and scrum methodologies for seamless delivery of marketing
campaigns for EY in the Nordics region in Europe and the UK.
Editing and proofreading long and short-form SEO-friendly content for ey.com pages
Regular communication with clients & C-level stakeholders from the 4 Nordic countries for campaign strategy building.
Writing ad copies for organic (Social media) and inorganic (LinkedIn and Instagram) Sponsored Ads
End-to-end ownership of EY's marketing campaigns in the Nordics for sustainability and D,E, & I initiatives

KNORISH - Copywriter Aug, 2020 - Nov, 2021

Developed content for online courses, including blog posts, articles and video scripts
Adapted writing style and tonality of the startup to target different audiences, including professionals and entrepreneurs.
Assisted in creating and implementing content marketing strategies to promote online courses and increase brand awareness.
Utilized SEO best practices to optimize content for search engines and improve organic traffic.
Contributed to social media content creation and managed editorial calendars to maintain consistent content updates.
Crafted persuasive and compelling copy for various marketing campaigns, advertisements, and promotional materials.
Aided in the creation of landing pages and email campaigns to drive lead generation and customer acquisition.
Conducted A/B testing on copy variations to optimize conversion rates and improve campaign performance.

DELOITTE - Analyst Mar 2020 - Aug 2020

Working with managers & directors wrt resource allocation, Client Engagement, Project Scope & various other
business objectives
Ownership of the entire service line's project tracker - Supervising all projects in scope & their concerned requirements
Weekly revenue & cost tracking & analysis for the service line
Extensive usage of Salesforce, Advanced Excel & Power BI for visualisation of the aforementioned reports
Recurring communication with Partner-level stakeholders of the business for the presentation of monthly financials,
project scope & resource utility tracker

COLLEGEDUNIA.COM - Content writer Apr 2019 - Mar 2020

Generation and development of qualitative and SEO - friendly content for the website involving extensive research about
current and upcoming cars in the US market.
Considerable usage of data analytics and webmasters to conduct multiple research amongst current competitors so as to
improve the site's traffic management.

EY - Intern Dec 2018 - Feb 2019

Constant communication with project stakeholders for project Extensive use of Excel to enumerate data
Assisting the team with the ownership of resource allocation

EDUCATION
University of Delhi - B.com (H) | 2019
St. Columba's School - Commerce | 2016