WHO WE ARE

MALLNESS is an O2O platform that helps

retailers to TARGET, CONNECT and ENGAGE
with their potential customers inside the malls. USD $3 Billion

USD $321 Billion

Our APP guides the users through all the shopping

malls, shops and restaurants in their city, and helps
them finding the best deals adapted to their profile.
 CHALLENGES IN THE RETAIL BUSINESS

For Users For Retailers

Information Tracking Customers

Time Efficiency Brand Loyalty
Overload Behavior Offline USD $3 Billion

USD $321 Billion

Foot Traffic and Communication With

Organization Engagement vs Online
Brand Visibility Offline Customers
 Online 2 Offline – A Trillion Dollars Opportunity
O2O Commerce brings online customers to the physical stores so they can try and purchase any product or service onsite

Market Focus (SEA) Current Traction

Modern Retail Middle class and
influenced by Affluence consumers Jakarta - Indonesia
online research in Tier1 Cities
43 Malls

$14 Billion
1,7% of total $825 Billion
($28 Billion expected in 2025)
8,000 Stores
32 Million
5,5% of total 750 Million
(62M expected in 2025)
12k Registered Users
 INDONESIA: The First Step - Why?

$5,15 Billion TARGET MARKET IN 2018 13 Million

24 MILLION TARGET USERS IN 2025
TARGET USERS IN 2018

100% USD $27 Trillion 100%

8% USD $27 Trillion 1% USD $3 Billion

97% 35%USD $25 Trillion 70%99%

92% 131M
USD $321 Billion
OFFLINE RETAIL RESEARCH ONLINE MILLENNIALS PREFER ACTIVE MOBILE
BUSINESS BEFORE PURCHASE TO PURCHASE OFFLINE
30% USD $8 Trillion 10% USD $32 SOCIAL
Billion USERS
THE SOLUTION
1
CONNECT WITH
NEARBY CONSUMERS
2

ENGAGE THEM THROUGH

3 TARGETED CAMPAIGNS
INCENTIVIZE
THE PURCHASE
4
REWARD
THEIR LOYALTY
5
UNDERSTAND
THEIR BEHAVIOUR
HOW IT WORKS: The User APP

HOME SCREEN THE GAME

Personalized Deals Pokemon GO inside Malls

Deals Browsing View Augmented Reality

Search and notifications Indoor Location

DIRECTORY WALLET

All the Malls and Stores E-Wallet and Payments

All the Deals and Categories Your favorite Deals

All the Maps Loyalty and banking cards

HOW IT WORKS: The Campaign Manager

TARGET YOUR REPORTS &

AUDIENCE ANALYTICS
Age and Gender Dashboard overview
Location MANAGE Campaigns detail
Prime time YOUR STORES User behavior
Favorite Brands Store Location Data analytics
CREATE A Favorite Categories Connect new branch Automated Reports
CAMPAIGN Nearby/favorite mall Manage Store Managers Brand awareness
Provide Campaign Details User behavior Manage Store campaigns Loyal users

Tailor your campaign Loyalty programs Manage Deals / QR Codes

Personalize communications Banking cards Manage Store transactions

 HOW IT WORKS: The Transactions

User-Deal QR Code Store QR Code Transaction

generation Scanning Complete
 VALUE PROPOSITION

Increase foot Killer application Boost Purchasing

traffic for malls for cashless Conversion Rates with
and retailers payments Online 2 Offline

USD $3 Billion
Bring ONLINE ONE App for ALL Track and
customer journey to malls, retailers and understand the user
USD $321 Billion
the OFFLINE world loyalty programs Behavior OFFLINE

Enhance the shopping Recommendation Location based Hyper-

experience with AR engine through targeted solution with
gaming features machine learning indoor location
 Meet Our Team

Marco Hernaiz Mireya Lumbreras John Henriksson Verity Turner

Founder & CEO CMO CTO Head of Operations

Former International Director from Ericsson Technology enthusiast with more than 5 Technology expert with more than 15 years More than 6 years experience on
with more than 15 years experience in years experience in international sales, in Information Technology, MBA from developing new products, strategies and
management on some of the biggest IT PR and Communications around South London Business School, and a deep operational teams from scratch to
multinationals and Operators world wide. East Asia. background on technology strategy. becoming viable and self-sustainable.
 BUSINESS MODEL

Subscription / Barter Model (2018 - early 2019)

- Unlimited usage of the platform to encourage more utilization & adoption of Mallness.
- Focus on direct sales and Barter agreements to increase user engagement through exclusive deals
- 6, 12 and 24 months Packages, with special discounts when purchased in advance

Cost Per Click / Cost Per Transaction (2019 onwards)

- Cost Per Click – 0.2$
- Cost Per Notification – 0.05$
- Cost Per Transaction – 0.5$
- Margin over Sales – 1 to 3%
 COMPETITORS LANDSCAPE

MID-UPPER CLASS

ANYTHING O2O FOCUSED ON MALLS

Indirect Competitors

GENERAL PUBLIC
PARTNERS AND CUSTOMERS
 ROADMAP & MILESTONES

Beta (Q4 2017) National Expansion (Q3-Q4 2018) Consolidation (Q3-Q4 2019)

✓ Android Beta App
✓ Limited Partners
✓ Limited Beta Testers
✓ Product analysis focus
✓ IOS, HTML5 and Payments
✓ Partners integration
✓ 300,000 users
✓ 100 customers
✓ 10 Tier-1 cities in Indonesia
✓ User Growth (1 Million)
✓ SEA expansion (3rd and 4th country)
✓ 400 Paying customers
✓ Break-Even (18-24 months)
✓ $150k monthly revenue

MVP Ready Launch (Q1-Q2 2018) ASEAN Expansion (Q1-Q2 2019)

✓ Commercial launch
✓ Team setup complete
✓ Processes and KPI optimization
✓ Market validation
✓ Ready to grow
✓ User Growth (750k)
✓ SEA expansion (2nd country) Break-Even
✓ 250 paying customers (Q3-Q4 2019)
✓ Shift to CPC/CPT
 $-
$ 1.000.000
$ 2.000.000
$ 3.000.000
$ 4.000.000
$ 5.000.000
$ 6.000.000
$ 7.000.000
Monthly
revenue ($)
January
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June

2018
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2019
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Total revenues

April
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2020

July
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Total Expenses

November
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2021

July
FINNANCIAL PROJECTIONS

August
September
October
November
December
January
February
March
April
May
June
2022

July
August
September
October
November
December
 POTENTIAL EXIT STRATEGIES

REGIONAL E-WALLETS OTHER PLAYERS

 WHAT WE ARE LOOKING FOR

INVESTMENT PARTNERS
Convertible notes (up to 300k$) Retail Partners
✓ Shopping malls / Real State groups
✓ First Round preparation (Valuation Dec’18: 4-8 Mill$) ✓ Retail groups / Global brands
✓ Indonesian expansion to top 10 Tier-1 Cities USD $3 Billion
✓ User acquisition (300.000 users)
✓ Business Development (100 Partners/Customers) Technology Partners
USD $321 Billion
✓ Develop 2018 SW Roadmap (Payments, IOS, HTML5) ✓ E-Money / E-Wallet
✓ Verticals (Fashion, F&B, Movies, Beauty, etc.)
✓ E-commerce platforms
Lead Investor
✓ Focus in Early stage SEA mobile ventures
✓ Regional player with experience in Retail Business Channel Partners
✓ Interest in O2O startups. ✓ Indonesian Banks
✓ Marketing agencies
 OPI Digital Group
Always ONE Step Ahead of
Change

Equity Tower, Floor 18th

Phone: +62 855 7467 8110
Email: info@opidigitalgroup.com