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How the next generation of marketplaces are pushing boundaries and removing
remaining barriers, to create seamless experiences for European consumers
Sponsored by:
November
12 December 2018
2018
Disclaimer
• This report (hereinafter referred to as the ”report") has been prepared by Dealroom.co
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and any other form of content that may be created based on the information included herein, was
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as of this date, all of which are accordingly subject to change. Dealroom.co's opinions and estimates
contitute Dealroom.co's judgment and should be regarded in such context. In preparing this Report,
Dealroom.co has relied upon and assumed, without independent verification, the acuracy and
completeness of all information available from public sources or which was provided to us by our
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representation as to the opinions and estimates set forth herein.
• The report has been developed based based on Dealroom’s own research, expectations, estimates and
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either as partners, sponsors, contributors or otherwise.
2 Sponsored by
Schibsted: a tangible track-record in building and scaling
marketplaces and digital services globally
22
countries
30M+
daily users
€880M
revenues
3 Sponsored by
Source: Schibsted Group
Schibsted’s venture arm supports entrepreneurs beyond
money
How we contribute
Core verticals
(real-estate, mobility, jobs) Sign of product market-fit and
tangible traction Solid teams
4 Sponsored by
Source: Schibsted Group
Contents
1. Evolution of marketplaces
4. Segment deep-dives
Emergence of global marketplaces, creating more value
than ever before
2000-2005 2005-2010 2010-2015 2015-2020
$50B
$25B
$10B
Each valued $5-8B
$5B
Online % Classifieds, yellow pages Vertical marketplaces On-demand & location based New models: iBuying, AI, …
6 Sponsored by
Source: Dealroom.co
The unbundling continues: smaller markets, greater value
Unbundling of the OLD: The NEW:
Huge addressable market Vertical focus (superior UX)
Inefficient matching More efficient matching
Supply-driven Greater convenience (transactional)
Example: Vinted
7 Sponsored by
Image by David Haber, SupplyDemanded.com
Greater transaction ownership: reduced friction, greater
convenience but also greater operational complexity
Customer Transaction incl. Logistics
Demand acquisition Listing payment & admin tools Inventory Supply
8 Sponsored by
Source: Dealroom.co. Inspired by this Point Nine article.
Greater transaction ownership = higher % commission
(but market power is also an important factor)
% commission
50%
40%
30%
Fragmented supply
20%
15%
10%
5%
Concentrated
supply
<5%
Real Cars
Estate Jobs
= major success
factor
= neutral or
positive
(booking)
= major hurdle
to growth
(regulated)
/ (coming)
(airlines)
From Bill Gurley’s All Markets Are Not Created Equal with adaptation by Dealroom. 11 Sponsored by
Excludes #5: Friction of Supplier Sign-Up as it is an initial disadvantage but also barrier to entry.
Contents
1. Evolution of marketplaces
4. Segment deep-dives
$9 trillion in consumer household spending: two-thirds is
spent on housing, food and transportation
Recreation, Healthcare &
Housing Food Mobility Services Holidays Clothing Communication Education
hobbies & culture insurance
$2.8tn $2.1tn $1.1tn $0.8tn $0.6tn $0.6t + $1.1tn $0.5tn $0.5tn $0.2tn $0.2tn + $0.7tn
3% 1% 100%
5%
5%
6% Plus $0.7n
government
7%
funding
9%
Plus $1.1tn
11% government
funding
23%
30%
Housing Food Transport Services Recreation, Healthcare and Holidays Clothing Communication Education Total
hobbies & culture insurance
premiums
Rent & mortgage Groceries Car purchase Personal care Private healthcare Flights Total household
65% ($1.8tn) 53% ($1.1tn) 34% ($0.4tn) (n.a.) 40% ($0.2tn) 2% ($0.2tn) spend of $9.4tn
Home interior & Alcohol & tobacco Fuel & Financial services Insurance Packaged = roughly 56% of
maintenance 30% ($0.6tn) maintenance (n.a.) premiums travel GDP of $17tn
16% ($0.5tn) 56% ($0.6tn) 60% ($0.4tn) 2% ($0.2tn)
Restaurants Other s
Energy 17% ($0.4tn) Bus, train other (n.a.) Government Hotel
18% ($0.5tn) 10% ($0.1tn) funded 2% ($0.2tn)
($1.1tn)
13 Sponsored by
Source: Eurostat data and Dealroom analysis.
Real estate is the largest consumer market, but the furthest
away from being digitally unlocked
INCUMBENTS INNOVATORS THEMES
Ownership Marketplaces
Home ownership becoming financially out of reach
$1.8
trillion Investing and landlord iBuying (Opendoor)
Crowd-investing
Rent & mortgage
Interior Maintenance
Energy
14 Sponsored by
Source: Dealroom.co
Anticipated shift from ownership to mobility-as-a-service is
still in early stage: still only a fraction of consumer spending
INCUMBENTS INNOVATORS THEMES
Mobility
Subscription Marketplaces Hardware/
software
iBuying (“Auto1” model)
$0.4
trillion Car giants transforming into Mobility-as-a-service
AI-assisted driving
Car purchase
Fueling Maintenance
Electric cars gaining traction
$0.6
trillion Push for cleaner cities
15 Sponsored by
Source: Dealroom.co
Consumers want more options; meanwhile cities are looking
to reduce congestion and create cleaner cities
SHORT (0-5km) MEDIUM (5-20km) LONG (20km+)
Subscription
AI-assisted driving:
Scooters &
eBikes
Hailing
Renting &
sharing
Pooling
16 Sponsored by
Source: Dealroom.co
Food delivery, groceries and dining are converging, driven
by innovators setting new consumer expectations
INCUMBENTS INNOVATORS THEMES
Big brands are doing direct-to-consumer via delivery platforms (Ben & Jerry’s)
$1.1
Online penetration is around 6% (10%+ in London, Beijing, Shanghai) (1)
trillion
Services like Amazon Prime and Glovo are re-setting consumer expectations
Groceries
Restaurants
1. Evolution of marketplaces
4. Segment deep-dives
Leading investment themes by investor type: corporates and
venture capital firms are both betting on fundamental shifts
Venture capital Corporate Private equity
19 Sponsored by
Source: Dealroom.co
Venture capital investment in marketplaces has been
focused on mobility and food
Global venture capital investment ($B)
$ 20.0B $ 18.8B
$ 17.5B
$ 16.0B
$ 13.1B $ 13.3B $ 13.9B
$ 7.2B $ 7.3B
$ 5.8B
$ 3.7B $ 3.8B $ 2.9B $ 2.3B $ 1.8B $ 2.9B
$ 0.6B $ 1.2B $ 0.4B $ 0.6B
2015 2016 2017 2018E 2015 2016 2017 2018E 2015 2016 2017 2018E 2015 2016 2017 2018E 2015 2016 2017 2018E
20 Sponsored by
Source: Dealroom.co
Corporates are making big strategic bets in fintech, cars &
mobility, food, and jobs & recruitment
Mobility Food Jobs & Education Homes
Transaction
$ 27B $ 30B $ 5B $ 2B
value (’16-’18E)
€70M £175M $1.2B £125M
Notable €115M $400M
$335M $18.5M
corporate deals
$10M
in recent years $250M $429M £20M
$159M $26B
€1.0B
$300M $60M
$14B
$200M
£ 5.5M
$300M
$1.1B
$15.3B
£30M
21 Sponsored by
Source: Dealroom.co
The smart money: selected top-tier Venture Capital firms
Cars & Mobility Homes Jobs & Reschooling Fintech Health Food
Iziwork (aggregator)
Movinga (moving booking) Evtiko (online agent) Humanoo (wellness tracking) Lemoncat (catering marketplace)
Koru Kids (nanny hiring) theGuarantors
CarSpring (iBuying) Proprioo (online agent) Vaniday (wellness booking) Petsdeli (pet food market)
Helpling (on-demand hire) Spotcap
Happycar (search & book rentals) Lamudi (online aggregator) EatFirst (delivery)
ParkJockey
Solaris Bank
Grab (ride sharing)
Opendoor PolicyBazaar (insurance DoorDash (delivery)
Ola (ride sharing) TalkSpace (online therapy)
Compass comparison) Ele.me (delivery)
Auto1 Group
Kabbage (online lending)
GetAround (ride sharing)
Source: Dealroom.co. Selected top-tier VCs with track record in marketplaces. 22 Sponsored by
Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.
The smart money: selected top-tier Venture Capital firms (2)
Cars & Mobility Homes Jobs & Reschooling Fintech Health Food
Lime (escooter) Jobandtalent (on-demand hiring)
LendInvest ZocDoc (doctor booking)
OnTruck (trucking) MasterClass (online learning) FarmDrop (online marketplace)
Habito (mortgage broker) Klarna (payments) Gympass (gym search)
Ofo (bike sharing) Knewton (online learning) Wolt (delivery)
Uniplaces (search) Hinge Health (digital health)
GoEuro (bus booking) Quipper (online learning)
StepStone (search)
Tier Mobility (escooters) Crosslend (investing) Matsmart (delivery)
Aevy (job search)
FreightHub (logistics marketplace) Zopa (p2p loan) Lemoncat (catering marketplace)
Personio (HR software)
WorldRemit (payments)
Grupa Pracuj (jobs search and HR
Moneyexpert (comparison)
ParkWhiz (parking booking) software)
GoFundMe
Varsity tutors (online tutoring)
Source: Dealroom.co. Selected top-tier VCs with track record in marketplaces. 23 Sponsored by
Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.
Contents
1. Evolution of marketplaces
4. Segment deep-dives
Cars and mobility marketplaces – Investment in Europe
Invested capital Rounds $2M+ SELECTED COMPANIES 2018 ROUND
$ 1 $800M
1.8B 50 Auto1 Group € 460M
Provides consumers with access to thousands of used and Jan GROWTH
$1.6B new cars EQUITY
$ 1 $600M
1.6B 45
Taxify $ 175M
May
Leading ride-hailing app in Europe and Africa LATE VC
40
$ 1 $400M
1.4B Cabify $ 160M
Jan
Car booking web and mobile app SERIES E
35
$ 1 $200M
1.2B BlaBlaCar € 101M
Connecting drivers with empty seats to people looking for Nov GROWTH
a ride EQUITY
30
$ 1 $000M
1.0B Frontier Car Group $ 89.0M
Builds and runs marketplaces focused on emerging May
SERIES C
25 markets
$800M
$ 800M $761M $ 50.0M
Voi Technology Nov
20 Sharing service for electric vehicles SERIES A
$618M
$ 600M Cityscoot € 40.0M
15
Feb
Electric scooters rental EARLY VC
$422M
$ 400M Blacklane $ 40.0M
10 Jan
Driver booking platform SERIES D
Car
Drover, Bipi, Cluno, Amber
subscription Tusker
Wunder, SnappCar, TravelCar, Koolicar, Drivy, Nabobil, SocialCar, Green Wheels, ecov, Share your Bicar, Carlili,
Car sharing BelkaCar, Bzzt
Parking
JustPark, llollo, ParkBee, Parkpnp, ParkCloud, ZenPark, ApParkingSpot, Parkimeter, Letmespace, Parclick
marketplaces Spot Hero
Fuel / Zebra Fuel, EO Charging, Caroobi, Fixico, Who Can Fix My Car, ClickMechanic, TALLERATOR, Daparto, Tyres on the
maintenance Drive, POMP
Source: Dealroom.co
26 Sponsored by
Cars and mobility marketplaces to watch (2/2)
CATEGORY LEADERS RISING STARS AND ENTRANTS
Short distance / VanMoof, Superpedestrian, Donkey Republic, Cowboy, Swapfiets, Cityscoot, Voi Technology, unu, ElectricMolo,
Scooter / eBike Silence, Etergo, Felyx, Yugo, Urbee, Sigo, Emmy, TIER Mobility, Wind Mobility, YEGO
Blacklane, Whim (MaaS Global), Talixo, Citymobil, inDriver, Citymapper, heetch, JoinUp, voltlines, Liftago, Eurecab,
Medium distance Mivai, My Sam, Cab Guru
Cabify, Taxify, Lyft
Long /
Busfor, Obilet, ComparaBUS, Bookingabus.com
Aggregators
GoEuro
Trucking Everoad, InstaFreight.de, OnTruck, Quicargo, PackBud, Shipvio, Utily.fr, Truckin, Deliver.ru
Last mile
On the dot, Dostavista, Seven Senders, Packlink, Homerr, Eliport, Brenger, Koiki,
logistics
Source: Dealroom.co
27 Sponsored by
Real Estate marketplaces – Investment in Europe
Invested capital Rounds $2M+ SELECTED COMPANIES 2018 ROUND
10 $ 14.0M
$ 150M
Homelike Aug
Marketplace for long-term furnished apartments SERIES B
0 € 2.3M
2014 2015 2016 2017 2018E
Homepal Sep
Helps you to find a home EARLY VC
iBuyers Nested, Homeloop, Dili, Evtiko, Kodit, ProntoPiso, We Buy Any Home
Homelike, Student.com, Uniplaces, Appear here, Sturents.com, Italianway, Flatlooker, Lyvly, Housy, Habiteo,
Home search homie.rent, Home HT, Wunderflats, Movebubble, Howsy (No Agent)
Adzuna, Spotahome, Zoopla, Zillow
easyProperty, emoov, McMakler, Blueground, Homeday, Proprioo, Hemverket, Mon Chasseur Immo, Housfy,
Online brokers Hosman, Ouistock, Home Made
Yopa
Ownership Lamudi, Ikimo9, Homepal, Vesta Property, Unmortgage, Realbest, Blok, thirdfort, Flatfox, Green-Acres.fr
LendInvest, Property Partner, Housers, Atlant.io, CapitalRise, iFunded, BrickVest, Exporo, geoblink, Tessin, Brickshare,
Investing Bricklane
Financing /
Trussle, Habito, MortgageGym, StoEr, Jungo
Mortgages
Source: Dealroom.co
29 Sponsored by
Jobs & reschooling – Investment in Europe
Invested capital Rounds $2M+ SELECTED COMPANIES 2018 ROUND
Unicaf $ 28.0M
$ 255M Nov
Online education platform SERIES B
$ 250M
20 Coople $ 21.0M
Oct
$ 206M On-demand marketplace for temporary staffing LATE VC
$ 200M
Gojob € 17.0M
Jan
Digital temporary work operations in Europe EARLY VC
$ 162M 15
ZenJob € 15.0M
$ 150M Nov
Automated, data-driven, full-service staffing platform SERIES B
$ 110M 10 $ 16.0M
Job Today Sep
$ 100M Online mobile centric recruitment marketplace SERIES B
comet € 11.0M
May
Marketplace for freelancer SERIES A
5
$ 50M
Goodwall $ 10.8M
Jul
Professional social network for students and graduates SERIES A
0 Comatch € 8.0M
2014 2015 2016 2017 2018E Matching companies looking for consultants with Apr
SERIES B
freelancers
Job search Hosco, Adzuna, Graduateland, Joblift, Welcome to jungle, job.com, Debut, Techloop, Isivi, Truffls, BeWanted
Monster, PeoplePerHour, StepStone, Jobandtalent,
Grupa Pracuj
Reschooling Ornikar, SpeachMe, A Cloud Guru, Invivox, Imusic School, Nimbles, Obby, Area9, Lambda School
Udacity, OpenClassRooms, Coursera, Udemy
ZenJob, Brigad, Job Today, StaffMe, Side, Hopwork, Comatch, Gojob, Comet, Syft App, Helpling, YouDo, Coople, The
Gig-Economy Dots, Jobbatical, Medwing, Travauxlib
Fiverr, Shiftgig
Source: Dealroom.co
31 Sponsored by
Finance marketplaces and platforms investment in Europe
Invested capital Rounds $2M+ SELECTED COMPANIES 2018 ROUND
$ 1 $400M
1.4B 60 Revolut $ 250M
Apr
Platform to use and manage money around the world SERIES C
$1.3B
Number26 $ 160M
$ 1 $200M
1.2B Bank account that can be managed entirely from a Mar
SERIES C
50 smartphone
Monzo £ 85.0M
Oct
London-based digital-only bank platform SERIES E
$ 1 $000M
1.0B
$ 918M € 100M
40
Prima.it Oct GROWTH
An insurance intermediary selling car insurance online
EQUITY
$ 800M
$ 709M Starling Bank £ 80.0M
May
30 Mobile-app based bank EARLY VC
20 $ 65.0M
Smava Jan
$ 400M Germany's largest online credit market LATE VC
$ 320M
October (Lendix) € 32.0M
Jun
P2P lending platform for SMEs SERIES C
10
$ 200M
Coya $ 30.0M
Jun
Simple, transparent, and personalized insurance cover SERIES A
0 Clark $ 29.0M
Apr
2014 2015 2016 2017 2018E Insurance robo-advisor SERIES B
Challenger
Solaris Bank, Monese, Tandem, Qonto, Meniga, bunq, goHenry, Fiinu, Shine, Margo Bank
banks
Monzo, N26, Atom, Starling Bank
Lending Hypoteket, Spotcap, Future Finance, SalaryFinance, Bynk, Aprila Bank, WeShareBonds
Insurance Alan, Coya, Clark, Hellas Direct, Prima.it, Ottonova, Simple.fr, Honcho, Wrisk, Simplis, Cuvva, Zego
Product Lendo, Moneyexpert, TotallyMoney, Bankimia, Wefox, Funding Options, Topcompare.be, Fincompare, Samlino,
comparison Finanzchef24, Helpmycash, BNEXT
smava
Trading BUX, Bitstamp (acquired), Coinify, Raisin, Coinfloor, Pelican Trading, Lykke
eToro, DEGIRO
October (Lendix), Lendinvest, CurrencyFair, Lendico (acquired), Auxmoney, RateSetter, Lendify, Bondora,
Peer-to-peer LendingCrowd, Savelend, Lending Works
Zopa
Source: Dealroom.co
33 Sponsored by
Healthcare marketplaces – Investment in Europe
Invested capital Rounds $2M+ SELECTED COMPANIES 2018 ROUND
18 € 33.5M
$ 249M Min Doktor Sep GROWTH
$ 247M Make appointments and consult with doctors online
$ 250M EQUITY
16
$ 217M Cera Care $ 17.0M
May
Professional home care for elderly people SERIES A
14
$ 200M $ 14.7M
Doktor.se May
Digital healthcare EARLY VC
12
$ 161M Care Sourcer £ 8.5M
Platform that connects those seeking care with those Jul
SERIES A
$ 150M 10 providing it
TeleClinic € 7.0M
4 Nov
Digital health advice for individuals and employees SERIES A
$ 50M
2 Careship € 6.0M
Apr
Platform to find caregivers for seniors SERIES B
0 Qured £ 750K
Aug
2014 2015 2016 2017 2018E A doctor or physio to your door in under two hours SEED
Kry, PushDoctor, Min Doktor, BlueCall, Telemedi.co, MedicSpot, Competencer, Doctoconsult, Veyo Care, VideoDoc,
Online help MediQuo, Moodpath, Selfapy
Ping An Good Doctor
Care services Careship, Medigo, Cera Care, Noon Care, Qured, Pflege.de, Care Sourcer, Holm, SuperCarers
CareSource
Online
Echo, Farmaconfianza, Pharmasimple
pharmacy Jianke, NetMeds, Pharmacy2U (Chemist Direct)
Wellness
Vaniday , Booksy, Blow, Planity, Ruuby, Beautystack, Vint, Urban Massage
booking
Sports Entrenarme, Eversports, Urban Sports Club, Gymlib, Fitnessant, PayasUgym, Fitprime
Source: Dealroom.co
35 Sponsored by
Other consumer marketplaces to watch
Horizontal &
Sellpy, Trouva, LoveCrafts, Barnebys, Fyndiq, Used By, Gebraucht.de, Yroo
collectibles Jumia Market, ShopClues, 1stdibs, Catawiki,
Sahibinden.com (part of Aksoy Group)
GOAT, Videdressing, Watchmaster, Lesara, 21 Buttons, Lyst, Chronext, United Wardrobe, KupiVIP, SecretSales,
Fashion Vestiaire Collective, Vinted, Depop, Swap.com, Salery, Atterley, Lidyana.com, Rebelle, Seezona, The Next Closet,
Zappos, Poshmark Zadaa, Thrift+, Armadio Verde, Miller & Marc, Otrium, Findur, Trendday, StyleLounge, Gardrops
Furniture Home24, made.com, Swoon Editions, Selency, Beleco, Deesup, Hallfy, Auctionet.com
Home24, made.com
Source: Dealroom.co
36 Sponsored by
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