Ngoc Luu

(+1) 3392319563 | nluu@su.suffolk.edu | https://www.linkedin.com/in/ngoc-luu-489943148/

EDUCATION
Suffolk University, Boston MA, USA
M.S. Dual Degree-Business Analytics and Marketing Anticipated: May 2023
GPA: 3.87/4.0
B.S. Degree-Economics and Biology
GPA: 3.6/4.0 Graduated: May 2021
PROFESSIONAL EXPERIENCE
Graduate Research Fellow Boston, MA, United States
Suffolk University Jan 2023-May 2023
Project: Impacts of Ads Assortment Size and Attractiveness on Online Service Search
l Assisted in conducting an empirical study on consumer reactions to sponsored ad sets on various search engines through ad
assortment
l Performed descriptive analysis and text mining on the data within hospitality industry obtained from a leading search engine
platform using SAS and R
l Investigated click-through behaviors in sponsored ad research using a large disaggregated hotel search and clickstream dataset
Digital Marketing Intern, APAC Ho Chi Minh City, Vietnam
ADM May 2022-Dec 2022
l Proposed a product portfolio and positioning concepts for 40+ aquaculture products and services
l Assisted in strategizing marketing campaigns and monitored B2B digital marketing channels
l Responsible for content and media of brand digital sites (regional LinkedIn and website)
l Researched and analyzed monthly sales data for business insights
Content Tutor Boston, MA, United States
Center of Learning and Academic Success Sep 2019-present
l Tutored Suffolk students in graduate Marketing and Data Analytics courses
l Led study groups with another tutor once a week in Marketing introduction courses
l Assisted in preparing course materials for a graduate Digital Marketing course
l Conducted research on improving retention rate in STEM programs through teaching and learning methods
Product Management Intern Boston, MA, United States
Kerafast Jun 2019-Sep 2019
l Sourced 200+ new products by collecting and disseminating technical information
l Supported in regulating customers orders and deliveries
l Managed and analyzed inventory data
l Assisted in laboratory benchwork
Research Assistant Boston, MA, United States
Suffolk University Sep 2020-May 2021
Project: Distribution of community-associated MRSA (CA-MRSA) by anatomical site in a healthy adult population
l Researched and evaluated characterization and carriage rates of MRSA (Methicillin resistant S. aureus) and MSSA (Methicillin
sensitive S. aureus) in the nose, throat, and armpits of nursing students
l Collected and analyzed data from 200+ samples
l Experienced with Excel for data management and analysis
ACADEMIC PROJECTS
Liberty Mutual Insurance Company
l Mainly focused on behaviors, brand awareness, preferences, social issue attitudes of Gen Z on insurance purchase
l Conducted primary research on financial matters and brands
l Conducted qualitative interviews and quantitatively surveyed 300+ 18-75-year-old consumers
l Developed quantifiable insights about Gen Z consumers to compare their responses to those from other generations
CERTIFICATES
Intermediate Python Data Analytics Certificate (DataCamp) 2022
SKILLS
SQL, SAS Enterprise (Guide and Miner), R, SAP ERP, AWS, SPSS, Advanced Microsoft Excel, Python, Microsoft Visio, CMS
(Content Management System)