Kayla Nassoiy

kayla.nassoiy@gmail.com www.linkedin.com/in/kaylanassoiy 610-357-6356

Education
James Madison University, BBA
 Marketing Major, Communication Studies Minor, Concentration in European Business

Work Experience
Publicity and Marketing Intern, Penguin Random House Present
 Conduct extensive research on media outlets to identify relevant contacts and
successfully earn coverage for various titles
 Actively participate in team brainstorms and strategy discussions to design and modify
book campaigns
 Craft compelling and tailored pitches, track media coverage of authors and select titles,
and organize outreach materials sent to target audiences
PR Intern, The Brand Guild May – Aug 2023
 Assisted in the development and execution of strategic publicity campaigns
 Crafted effective pitches and compiled media lists to ensure coverage in prominent
publications to increase brand visibility and engagement
 Conducted media tracking to provide comprehensive reports on brand mentions and
insights to optimize future publicity strategies
Media Communications Coordinator, JMU Student Ambassadors Present
 Create and post engaging content that integrates a consistent organizational brand image
across all social media platforms
 Communicate with internal and external target audiences to promote events and increase
awareness
Student-Faculty Liaison for International Program Sep – Dec 2022
 Promoted engagement between the Faculty Member in Residence and 36 students by
tracking attendance, planning events and guaranteeing students’ safety

Leadership Experience and Skills

Student Ambassadors Jan 2021 – Present
 Advertise the campus and communicate the appeal of JMU to prospective students and
families
External Service Committee Head, Student Ambassadors Aug - Dec 2021
Emeritus Committee Head, Student Ambassadors Jan – May 2023
Director of Marketing Research and Strategy, Scratchpad Present
 Provide data driven insights and research to inform campaign strategy decisions, made by
the team, for the case competition client
Merchandise Specialist, Alpha Delta Pi Sorority Dec 2021 – Dec 2022
 Designed, revised, and ordered merchandise in collaboration with specific vendors
 Marketed apparel to sisters and catalogued detailed spreadsheets to maintain the accuracy
of merchandise expenses for members, and the chapter
Freshman Orientation Guide, James Madison University Aug 2022
 Facilitated a smooth transition for over 50 JMU freshman into university life and culture