Candace Johnson

cjohnson7399@outlook.com | 757-812-1029
EDUCATION
West Virginia University (WVU) 4.0 GPA Morgantown, WV
Major: Integrated Marketing Communications - Masters of Science August 2022 -Dec 2023

James Madison University (JMU) 3.1 GPA Harrisonburg, VA

Major: Communication Studies - Bachelor of Science May 2021
Concentration: Generalist, Minor: Music Industry
COMMUNICATION-RELATED EXPERIENCE
Kitty Hawk Kites - Hospitality Management/Reservations Internship Nags Head - NC
• Managed a high volume of reservations for over 30+ recreational activities May ’23 - Aug ‘23
• Implemented strategies to increase customer engagement, increasing bookings from the previous fiscal year
• Collaborated with the marketing department to create compelling content, such as social media posts and email
campaigns, helping promote numerous activities
• Provided exceptional customer service by addressing inquiries and ensuring a positive customer experience
Consociate Media - Internship
• Gained hands-on experience with numerous client-based projects Gloucester, VA
• Contributed to marketing strategies, and brainstorming sessions for 50+ clients May ’22 - Aug ‘22
• Managing daily engagement for 40+ clients on Sprout Social, such as Alewerks Brewing, The Williamsburg Winery, and
more
• Created social media content such as Instagram Reels and TikTok for numerous clients
• Aided as a co-producer for photoshoots and video production for clients
Gloucester County Public Schools - Substitute Teacher Gloucester, VA
• Planning a program of study that meets the classroom needs and interests Oct ’21 - Present
• Maintaining a safe and positive learning environment by implementing effective classroom procedures
• Employ a variety of instruction techniques and instructional media, consistent with the needs of the students
• Creating and managing systems for tracking large amounts of data
University Career Center - Operations Assistant at JMU Harrisonburg, VA
• Conducted LinkedIn research of recent graduates to provide data for JMU Career Outcomes Sept ’20 - May ‘21
• Approved job postings on Handshake, a platform that offers JMU students access to job/internship opportunities,
workshops, employer information sessions, and appointments with advisors
• Provided support to students, parents, and faculty
• Assisted in interviews for qualified candidates to fulfill the role of Operations Assistant for the upcoming school year

RELEVANT COURSEWORK
Introduction to Integrated Marketing Communications - Hyatt Centric IMC Campaign Fall 2022
• Developed a national, 12-month, $20 million IMC campaign over the course of the semester for Hyatt Centric
• Prepared a detailed situation analysis, target audience summary and targeting and segmentation strategies
• Constructed paid, earned, and owned media plans while also developing marketing objectives, strategies, and tactics
Social Media and Marketing - Client: Drink NOCA Spring 2023
• Developed a comprehensive social media marketing plan for Drink NOCA, showcasing the ability to strategize and
implement effective campaigns
• Completed and received HubSpot Social Media Marketing Certification and Quintly Social Media Analytics
Certification
• Applied knowledge to evaluate the effectiveness and ROI of social media plans, utilizing appropriate metrics for
tracking performance
IMC Capstone Campaign - Puerto Rico (Destination Marketing Campaign) Fall 2023
• Conducting comprehensive background research to guide integrated marketing communications strategic planning
• Establishing clear S.M.A.R.T goals and objectives that are accompanied by strategies and tactics to achieve the
overall campaign goal
• Developing a budget and evaluation plan to measure campaign effectiveness