Sydney Rasmussen

(801) 419-3445 | spexton123@gmail.com | www.linkedin.com/in/syd-rasmussen | www.sydneyrasmussen.weebly.com

EDUCATION
Brigham Young University – Marriott School of Business Provo, UT
Bachelor of Science, Experience Design and Management (GPA 3.89) Apr 2025
▪ Academic Scholarship, 2020-2024
▪ Member of Experience Design Society, 2022-2024
▪ Specialized topics of study: human-centered design thinking; experience design theories and frameworks;
diversity, equity, and inclusion in experience design; experiential marketing

EXPERIENCE
A Child’s Hope Foundation Orem, UT
Trip Experience Manager and Logistics Coordinator Apr 2022 – Jan 2024
▪ Drove the design process within two six-person task forces to enhance the volunteer experience resulting in more
lifelong supporters of vulnerable children in Mexico
▪ Crafted service trip itineraries for 80 transformative experiences with 35-45 volunteers per trip
▪ Coordinated logistics and communication with Mexican orphanage directors to develop feasible and engaging
activities that foster a sense of accomplishment and growth for volunteers and orphans
▪ Executed empathy research, mapped customer journey, ideated, tested ideas, and presented written and visual
proposals to implement during service trip redesign project to make more meaningful service trips

Ballard Center for Social Impact Provo, UT

Social Impact Lab Assistant May 2023 – Aug 2023
▪ Collaborated with a student team, an environmental scientist, and industry leaders to develop a theory of change
and system map to better understand the social consequences of the shrinking Great Salt Lake
▪ Defined problems through empathized research with constituents to strategize best practices to increase levels of
Great Salt Lake to an elevation of 4,200 ft and salinity between 15-19% by 2025

LEADERSHIP & SERVICE

Camp Kesem in Utah Valley Provo, UT
Co-Director of Coordinator Board Aug 2022 – Aug 2023
▪ Empowered and developed 20 team members and their ideas in 8 different coordinator roles through
personalized resources, training, and frequent communication to support kids impacted by a parent’s cancer
▪ Monitored semi-monthly fundraising events that raised $80,000, exceeding the fundraising goal three months
before the target date
▪ Led weekly coordinator board meetings of 20 individuals to produce a summer camp focused on play, giving
125 kids a piece of their childhood back

The Church of Jesus Christ of Latter-day Saints Independence, Missouri

Social Media Leader Sep 2020 – Mar 2022
▪ Created and monitored paid Facebook advertising campaigns that increased responses and doubled the budget
for further advertising
▪ Trained groups of up to 200 youth on creative use of social media to produce uplifting content
▪ Led an eight-person social media team, developing and implementing a new social media strategy to ensure the
Missouri Independence Mission continued to fulfill its purpose despite COVID-19 limitations

AWARDS & SKILLS

▪ 3rd place finalist in March 2023 Corporate Social Strategy Case Competition
▪ Intermediate Spanish
▪ Proficient in Adobe (Photoshop, Illustrator, InDesign, Express), Tableau, Monday, Salesforce
▪ Whiteboarding Foundations Certificate, by Lucid Software
▪ Top 5 Clifton Strengths: belief, responsibility, developer, positivity, discipline
▪ Received DMA Creators Certificate after attending graphic design summer camp at Stanford University in 2018
▪ Agile methodologies and Scrum framework